Good shop, start to doubt yourself?

picture

picture

Writing | |H.H
Edit | Yong Yang

After the official announcement of "big price reduction", he handed over a forecast of the worst semi-annual performance since listing.

According to the announcement, the net profit attributable to shareholders of listed companies in the first half of 2024 was 21 million to 30 million, a year-on-year decrease of 84.15% ~ 88.91%; The net profit after deduction is only 7 million to 16 million. Originally, I thought that the net profit in the first quarter fell by nearly 60%, which was already the bottom after the large-scale price reduction of good shops. I didn’t expect the performance in the first half of the year to be even more unexpected.?

picture

Source: Announcement of Good Shop

At present, the price reduction carried out at the end of last year has had a great impact on the profitability of good shops. At the same time, competitors, represented by snack shops, are on a roll, making it even more difficult for good shops to fight.

On June 12th, Busy Snacks Group officially announced that its snacks were busy and the number of Zhao Yiming snacks stores in China officially exceeded 10,000, becoming the first brand in the snack chain industry to break through 10,000 stores. Snack-selling stores, known as "Good Shop Pingti", have quickly captured the city at a lower price in the past few years.

The reality shows that blindly pursuing low prices may not be able to beat competitors, but it will sink itself into a quagmire. To this end, the transformation strategy of good shops began to shift the focus to a healthy direction.

According to "Little Red Book’s User Insight Report on Snack Industry in 2023", in addition to pursuing emotional value, more and more consumers are beginning to pay attention to the ingredient list and have greater health needs. Good shops seize this point to carry out a comprehensive upgrade and advocate "natural and healthy new snacks".

Then, what are the odds of starting a healthy good shop?

The road to price reduction is also blocked?

In November, 2023, Yang Yinfen, the general manager of Liangpin Store, who took office for only three days, issued an open letter, officially announcing that it would implement the largest price reduction for the first time since the company was founded 17 years ago. The average price reduction of its 300 products was 22%, with the highest drop of 45%, which made Liangpin Store return to the image of its neighbors.

Combined with the gross sales margin of about 27% in the previous two years, the good shops after price reduction are very close to the cost line.

At that time, good shops were experiencing a large-scale closure under the background of the rapid rise of snack outlets, and both revenue and net profit were under pressure under the impact of competitors.

According to the 2023 financial report, the annual revenue of good shops was 8.046 billion, down 14.76% year-on-year; The net profit of returning to the mother was 180 million, a year-on-year decrease of 46.26%. You know, this is the first time that the revenue of good shops has declined in the past 10 years. It is no wonder that Yang Yinfen, the general manager, said in an open letter that "it is not only a difficult problem to live, but a question of whether we can live or not".

It is true that the good shops that have been taking the high-end route have to take the initiative to take the initiative in the face of the pressure of competitors and the impact. It’s just that this price-for-quantity strategy has not really helped the good shops get out of the predicament.

picture

Source: Liangpin Shop Official Weibo

In the first quarter of this year, the company’s net profit was 62.48 million. According to the interim results forecast, the net profit was 21 million to 30 million. In the ideal state, the net loss of good shops in the second quarter was also above 30 million.

The price reduction strategy has been carried out for more than half a year, but the losses of good shops are getting bigger and bigger. In contrast, the official of Liangpin Store said that the decline in performance was mainly due to the price reduction of stores and the early termination of the equity incentive plan included in the current profit and loss. Of course, the price reduction is the key reason for the sharp decline in the net profit of good shops, in addition to the reduction of government subsidies and the rapid decline in online channel revenue.

First of all, look at government subsidies. According to the data of past financial reports, in 2023, good shops received a total of 87.057 million government subsidies, and in 2022, this figure was 160 million. By the first quarter of this year, the government subsidies received by good shops had fallen to 9.49 million.

Secondly, the scale of online revenue has shrunk. With the vigorous development of Internet e-commerce, the online revenue of good shops reached 4.858 billion in 2021, accounting for 53% of the total revenue. In the following two years, the online revenue of good shops continued to decline. In 2023, the online revenue of 3.167 billion yuan fell by 32.58% year-on-year.

In contrast, Yanjinpu’s e-commerce business increased by 98% year-on-year in 2023, reaching 828 million; Three squirrels achieved sales of 1.204 billion yuan through the layout of Tik Tok platform, up 118.5% year-on-year.

At present, the good shops that started from traditional stores seem to be caught in the embarrassing situation of "no village in front, no shop in the back". Offline stores can’t beat snack shops by reducing prices. Online stores miss the rise of a new generation of e-commerce platforms such as Tik Tok, and miss the traffic. It is obviously difficult to achieve longer-term development only by shouting the slogan of "high-end snacks".

picture

Competition in track involution and snack industry intensifies.

By the end of 2023, Liangpin Store had 1,256 directly operated stores and 2,037 franchised stores, with a total of more than 3,000 stores. Objectively speaking, a single brand can open 3000 stores nationwide, and its strength should not be underestimated.

Only in the past few years, with the rapid rise of snack shops, the market share of traditional snack brands has been greatly impacted.

According to "Blue Book of China Snack Discount Industry in 2023", the snack discount market developed rapidly with an average annual compound growth rate of 114.6% from 2017 to 2022, and the sales soared from 3.7 billion to nearly 100 billion RMB. Moreover, from 2021 to 2023 alone, the number of snack supermarkets in China increased tenfold from 2,500 to 25,000.

Among them, the most representative is the Busy Snacks and the Ming Ming Busy Group after the merger of Zhao Yiming Snacks.

Just in June this year, Mingming was very busy that the total number of stores of its two major brands in China officially exceeded 10,000, becoming the first Wandian Group in the industry, ranking first in the industry with a market share of 18.5%. In the second place is Wanchen Group, which is a collection of snack brands such as Haoxianglai and Laiyoupin, with a market share of 17.5%, followed by good shops and three squirrels.?

picture

Source: Snacks are very busy official Weibo

Undeniably, as the "Pinduoduo of the offline snack industry", mass-market stores do have a great advantage over traditional brands in terms of price. The original price of each bottle of Coca-Cola in 3 yuan can be bought in 2 yuan. The products of Wang Laoji in 2.6 yuan and Ipoh in 1.2 yuan are only sold in 6.5 yuan, which is usually as low as about 60% compared with the traditional channel discount stores.

Big brand drainage is just a strategy to attract consumers. What really supports the sustainable development of snack shops is the white brand goods in the stores, which is the so-called "flat replacement is more cost-effective".

For example, snacks are very busy. There are more than 1,600 SKUs in the store, among which big-name goods used for drainage account for about 25%, and more than 50% of white-brand goods contribute most of the profits, and the gross profit margin is generally above 30%.

In fact, most players in the snack industry usually exist as brand builders, just like there are many white-label suppliers behind good shops and herbs. Suppliers provide products, and brands add Logo for marketing promotion.

Mass-selling stores follow the same routine, but will reduce costs through large-scale collection, thus making lower prices than traditional brands to make consumers feel more cost-effective.?

picture

Source: Snacks are very busy official Weibo

In addition to low prices, the deeper reason lies in the rich product categories in snack shops. When it comes to three squirrels, most people’s first reaction is nuts. The preserved meat, dried fruit and bread in good shops are also very popular with consumers. Gan Yuan food is good at seasoning nuts, but the difference is that mass-market stores can make consumers buy them all in one stop by differentiating zero food.

Under the impact of snack shops, good shops are struggling, and other competitors are also under attack. In the first quarter of this year, the net profit of Youyou Food decreased by 8.77% year-on-year to 43.29 million, and the gross profit margin of Gan Yuan Food’s main business decreased by 0.99%, of which the e-commerce model decreased by 10.55%. In order to maintain growth, the promotion expenses of Yanjin Shop increased by 90.02% year-on-year to 91.01 million in 2023.

Adhering to the principle of "if you can’t beat it, join it", in the third day of this year, a squirrel official announced that snacks were very busy, and Zhao Yiming snacks reached a cooperation to put the goods on the line to snack shops; Earlier, in 2022, the good shop also launched the snack discount brand "Snacks Hard Home". As of last October, the number of stores of Snacks Hard Home in Hubei Province had just exceeded 300.

It is worth mentioning that in April 2023, Liangpin Store acquired part of the equity of Zhao Yiming Snacks for 45 million yuan through its wholly-owned subsidiary. It’s just that the good shop sold its equity after holding it for less than half a year, and the interval was less than one month, and Zhao Yiming Guanxuan and Snacks were busy merging. Therefore, the good shop took Zhao Yiming to court, which was an episode in the process of exploring a new model.

Can you break the game if you are healthy?

If a good shop only passively accepts the offer under the attack of a mass-market store, it will always let its competitors lead by the nose. It is better to focus on the supply chain, play a good quality card and make healthier snacks with high quality and price ratio.

In April, Liangpin Store released a brand-new brand value proposition "Natural and Healthy New Snacks"; At the 2024 Food Innovation Exhibition held at the end of June, the good shop explained the insight behind the brand-new idea to the outside world for the first time, initiated the new standard of "five reductions", namely, "reducing salt, sugar, fat, oil and food additives", and launched the "thick meat prune" with clean ingredients list, "Dongkui Yangmei" with zero preservatives and 20% sugar reduction.

picture

Source: Liangpin Shop Official Weibo

According to incomplete statistics, since April this year, more than 60 kinds of healthy snacks have been added to good shops. At the same time, it is announced that it will take three years to remove all unnecessary additions from snacks through technological innovation.

In other words, Liangpin Store officially turned the strategic positioning of "high-end snacks" proposed in 2019 to "natural and healthy new snacks".

As a giant in the snack industry, the shift from high-end to healthy quality is inseparable from the support of all links in the supply chain, which is precisely the difficulty that good shops need to focus on next.

First, trace the origin of the product and control the whole link.

In order to make better cookies, good shops and suppliers compared almost all potato producing areas in China, and finally selected Tengzhou potato after more than 300 recipe experiments; Yangmei is a good shop that traces back to the best place of origin and chooses Dongkui Yangmei. After picking, it enters the cold storage at MINUS 18 degrees for quick freezing. Only cleaning and sugar stains are carried out in the processing process, and no preservatives are really added. In addition, it also includes thick prunes, bread and cakes and other products.

Secondly, as a terminal enterprise in the supply chain system, good shops are also pursuing long-term.

As a mass consumer, what many people don’t know is the explosive items such as wild bamboo shoots and sea knots sold by good shops. In fact, behind them are the products launched by the brand side to continuously help suppliers improve their technology and improve efficiency.

Source: Liangpin Shop Official Weibo

Based on this, many natural and healthy new snacks introduced by good shops have achieved good performance. Since the beginning of this year, the sales volume of light and sweet dried mangoes has increased by 275% year-on-year, the fish larvae in bamboo baskets have increased by 167%, and the monthly sales volume of single products has exceeded 10 million, making it the only biscuit product in China that won the Crystal Award in 2024.

In the eyes of the industry, the blind pursuit of price war belongs to the style of "injuring one thousand enemies and losing eight hundred".

Instead of constantly exchanging price for quantity, it is better to refer to the practice of Sam member stores in many supermarkets, ensure the quality and reduce the cost through scale. Even if the price may not be the lowest, it can also form its own moat through a higher quality-price ratio.

The only thing to worry about is that the good shop is not from a research and development company. In 2023, the R&D expense ratio was only 0.54%, which was significantly lower than that of Yanjin Shop (1.94%) and Jinzi Food (1.92%).

It is necessary to increase more R&D investment to continue to cultivate healthy snacks. It will take time to further verify whether the good shops that have entered the loss stage can achieve long-term success.

Domestic Tesla Model Y was launched at RMB 339,900.

At the beginning of the new year, Tesla once again brought surprises to the China market! On January 1, 2021, the domestic Tesla Model Y was officially announced. The two models were positioned as a long-life version (priced at 339,900 yuan) and a Performance high-performance version (369,900 yuan). The long-life version is expected to be delivered in January, and the high-performance version will join the lineup in the third quarter of 2021. At the same time, the price of Model 3 Performance high-performance all-wheel drive version has also been adjusted, down by 79,900 yuan, showing Tesla’s positive response strategy to the market.

As a new member of the family, Model Y inherits Tesla’s high-performance and intelligent design concept, and makes its debut with a new attitude of medium-sized SUV. Its design is inspired by Model 3, but features such as panoramic glass roof, blackened chrome decoration of the whole car and redesigned front door panel are added, giving users a broader vision and a more refined appearance. The use of electric tailgate and flat rear seats makes Model Y show the flexibility and practicability of SUV, especially the expansion function of trunk space.

In terms of interiors, Model Y continues the minimalist style of Model 3, but thanks to the larger body, it provides more spacious interior space. According to official data, the storage space of Model Y has reached 1,919 liters. Although only black interior is provided at present, with the increase of production capacity, the white interior version is just around the corner. In terms of configuration, five paint colors are available, of which black is free, and the other colors need to be increased by 8,000 yuan. In addition, the long-life version is equipped with a 19-inch Gemini wheel as standard, and upgrading to a 20-inch induction turbine wheel requires an additional 8,000 yuan, while the Performance high-performance version is equipped with a 21-inch cyclone wheel as standard, showing a more domineering personality.

特斯拉MODEL

In terms of performance, the Model Y long-life version is equipped with a dual-motor all-wheel drive system, and the 0-100km/h acceleration takes only 5.1 seconds, while the high-performance version is shortened to 3.7 seconds. In terms of cruising range, the long-range version can reach 594 kilometers, and the starting price is only 339,900 yuan, while the high-performance version is 480 kilometers, and the starting price is 369,900 yuan. Let’s look forward to more details and follow-up reports of Tesla Model Y.

Classic China’s "Beating Women": It’s beautiful to know kung fu!

This article is about 3000 words.

It takes 8 minutes to read.

In 1960s, the new martial arts films represented by Hu Jinquan and Zhang Che led the Hong Kong film industry into a golden age. From 1960 to 1967, the output of Hong Kong films even surpassed that of Hollywood, and the number of local movie-goers alone reached 100 million, setting a historical record. Among them, action films including martial arts films, kung fu films and gun battles have made the most important contributions. For many audiences in that period, Hong Kong movies were almost equivalent to action movies. To this day, Hong Kong action movies still have a profound impact on the global film industry. Quentin Talentino, Wachowski and other directors have paid tribute to Hong Kong action movies in their films.

Against the backdrop of swords and bullets, Jet Li and Jackie Chan became international movie stars. At the same time, actresses have more or less participated in action movies, but few of them really became famous for action movies and can be called "beating women". Looking at the international film industry, "beating women" is also an alternative rose.

With the changes of the times and the development of science and technology, the status of beating women on the screen is getting higher and higher. In addition to better kung fu, their images and personalities are also fuller. They are no longer the foil of men in action movies, and feminist consciousness gradually stretches in one stroke and one style, becoming a symbol of women’s rising status.

Everyone in Hong Kong knows me.

Hunan Satellite TV once broadcast a reality show in which Pei-Pei Cheng traveled in Europe with several mainland stars. Singer Hua Chenyu was at a loss when he was surrounded by fans. Pei-Pei Cheng comforted him: "I was once very popular, and people all over Hong Kong knew me." What Pei-Pei Cheng said is true. She was once rated as the "martial arts queen" by the Hong Kong media and became popular all over Southeast Asia. Even if I went to the United States after taking a photo, there are still almost no people in Chinatown who don’t know.

Today’s TV viewers are often shocked by Pei-Pei Cheng’s beauty when they search for old photos on the Internet. Young Pei-Pei Cheng, with beautiful facial features, has a faint heroic spirit, which is somewhat similar to later Brigitte Lin. In 1963, 17-year-old Pei-Pei Cheng was admitted to the second phase of Southland Experimental Troupe of Shaw Film Company. After graduation, she became one of the "Twelve Golden Hairpins in Cinema" advocated by Shaw, and Pan Yingzi was in the same period with her. Two years later, she entered the ranks of "New Twelve Golden Hairpins".

At that time, Hong Kong films were popular, and Pei-Pei Cheng’s first screen image was disguised as a man in Lotus Lantern. In 1964, the artistic film "The Lover’s Stone" made Pei-Pei Cheng famous at one fell swoop. Her youthful and lively image in the film fascinated many audiences, and she won the "Golden Warrior Award" of the International independent filmmakers Association, which was the first time that an Asian won the award. But it will be two years before Pei-Pei Cheng really stands out in Shaw Beauty Camp.

Pei-Pei Cheng, who studied ballet as a child, is known as "long-legged sister". Hu Jinquan took a fancy to her dancing skills and invited her to star in come drink with me, the pioneering work of Hong Kong’s new martial arts film. Dance and martial arts, which sound similar, are totally different. Golden swallow, played by Pei-Pei Cheng, makes two short swords clean and beautiful in the film, but there are obvious traces of ballet. Wushu pays attention to the stability of the chassis, while ballet stretches upward. In a scene of fighting in a temple, Pei-Pei Cheng slightly raises his chin among a group of bandits, like a lonely cygnet. When I was in the Southern China Experimental Troupe, the company hired a martial arts teacher to teach them martial arts. Many girls cried because their noses were bleeding, which made the competitive Pei-Pei Cheng look down on them and felt that she had lost the face of the girls. "Being able to bear hardships" was another important reason why Hu Jinquan chose her.

Elliot Ngok, come drink with me, and Chen Honglie, Jade-faced Tiger, who partnered with Pei-Pei Cheng in come drink with me, are the third-stage students of the Southern China Experimental Troupe. When they entered the school, they were just in time for the second stage students to rehearse the graduation drama "Xiang Fei", and Pei-Pei Cheng played the heroine Xiang Fei. They stood beside Gan Long as a walk-on. Pan Yingzi played golden swallow’s unknown female soldier in come drink with me, and Cheng Xiaodong, who later became a famous action film director, was only 12 years old. She was dragged to play a nameless young monk on the set with her father, and was shot blind as soon as she appeared.

In 1966, come drink with me achieved unprecedented success after its release. The protagonist of this play should have been "come drink with me" Elliot Ngok, but it was "golden swallow" Pei-Pei Cheng who stole the limelight and established her position as the leading actress of Shaw. Shaw pursued the victory and Zhang Che filmed another martial arts drama "golden swallow". Pei-Pei Cheng had long heard about Zhang Che’s love of shooting male-dominated films, and refused to accept his play at first. Zhang Che spent a lot of time convincing her that she was the real heroine. However, when the film was made, the play was still on the hero "Yin Peng" Wang Yu. Pei-Pei Cheng’s martial arts action in this play is not much, but his emotional play is brilliant.

"Hu Jinquan will let you play it 100 times."

At the same time as Pei-Pei Cheng, there were Lingfeng ShangGuan and Feng Hsu. The name Lingfeng ShangGuan, at first glance, is a woman, but it is not her real name. She was born in Taiwan Province, whose original name was Xu Zhimei, and was chosen by Hu Jinquan because of her dance foundation. In the 1967 film Longmen Inn, she played Zhu Hui, a chivalrous woman disguised as a man. This is another classic in a martial arts film. More than 20 years later, the New Longmen Inn directed by Tsui Hark was also a great success. Qiu Mo Yan played by Brigitte Lin can be said to have developed from Zhu Hui. With the popularity of Longmen Inn, Lingfeng ShangGuan began to learn martial arts from his teacher. Taekwondo, karate and Taijiquan were all involved, and they became the rare movie stars with "real kung fu" at that time. In 1973, Lingfeng ShangGuan became the first "martial arts queen" of the Golden Horse Award for starring in the fashion martial arts film "Little Hero on the Road". After the film in 1981, she taught Taekwondo in America.

Hu Jinquan was very harsh on the actors’ performances. When filming Longmen Inn, he often scolded Lingfeng ShangGuan on the set. Feng Hsu plays a small role without a straight face in this play. He just needs to run around behind the protagonist, feeling glad that he is not the leading role, and need not be scolded. And the opportunity to star will come soon. Feng Hsu suffered a lot in her childhood, and her father died early. After her mother remarried, her stepfather treated her badly, resulting in her melancholy and introverted personality. Hu Jinquan thought she was particularly suitable for playing Zhongliang, whose life experience was bleak. In 1970, she was asked to be the heroine in Xia Nv. In the 200-minute film, she hardly laughed. "The first scene of the boot was that I fought with more than 40 martial artists. As a result, he scolded me in front of more than 100 reporters. It was a very cold winter, and my hair was dripping with water after filming. It’s too easy to shoot another director after filming director Hu’s play, because director Hu will let you play it 100 times, while other directors will pass it once. " Years later, Feng Hsu recalled.

Due to Hu Jinquan’s persistent pursuit of film quality, Xia Nv was filmed for more than 4 years. At that time, there was no high technology, and the performance of lightness skill mainly depended on the spring bed, and the actors had to keep practicing back and forth. Unless it’s particularly dangerous, Hu Jinquan always asks the actors to go into battle in person. The bamboo forest war in "Xia Nv" has become an eternal classic in martial arts films, and it has appeared frequently in subsequent martial arts films. The film later went to Cannes, France to participate in the film festival and became famous internationally. After winning two golden horse movies, Xu Feng turned behind the scenes and set up Tomson Film Company. She was the producer of films such as Rolling Red Dust and Farewell My Concubine. Feng Hsu called Hu Jinquan an enlightenment teacher, and playing "Beating Women" became a turning point in her fate.

In the 1960s and 1970s, Hong Kong was in a period of rapid economic development, and a large number of well-educated female white-collar workers showed their edge in the workplace. The "beating women" on the screen did not let a man, not only with great kung fu, but also with chivalry and bravery, which coincided with the social psychology at that time to some extent, and thus succeeded.

The younger generation has a chance to get ahead, which is related to Pei-Pei Cheng’s early retirement. In 1971, after filming Lady Zhong Kui, Pei-Pei Cheng, who was only 24 years old, "quit the Wulin" and married in the United States, leading a normal life of caring for her husband and educating her children. For the female movie stars of that era, it was a common choice to get married and take a rest. In 1989, Pei-Pei Cheng’s marriage failed, and three years later, she returned to Hong Kong. Twenty years have passed, and the film industry is completely different. Stephen Chow is the hottest star. Pei-Pei Cheng was introduced to play Mrs Hua in Stephen Chow’s film "Tong Pak Hu Dian Qiu Xiang", which was also "beating women", but this time she was in charge of making jokes. Most of the funny tasks in the original film fall on Chou-heung played by Gong Li, but Gong Li can’t adapt to Stephen Chow’s funny way, but Pei-Pei Cheng is willing to put down his body and eat "half a step with a smile". Director Li Hanxiang felt sorry for her: "The role of Mrs. Hua ruined Pei-Pei Cheng."

In Ang Lee’s Crouching Tiger, Hidden Dragon, Pei-Pei Cheng’s image is subverted again, and she plays a ruthless "blue-eyed fox". In the film, the blue-eyed fox has a classic line, "He looks down on women, so he deserves to die", which makes many male viewers feel worried. This time, what women want is not love, but respect. The old fans in Hong Kong are still obsessed with her once pretty face, while the new audience in the mainland are only amazed at the sharpness and determination in her eyes. From golden swallow to the blue-eyed fox, the beauty is getting old and the kung fu is still there.

This article is adapted from the National Humanities History in May 2014, with the original title "Exploring Bagua Palm from a Generation of Masters". This article is an exclusive contribution of National Humanities History, and readers are welcome to forward it to their circle of friends.

END

Author | Liu Xinyin

Editor | Hu Xinya

Typesetting Editor | Han Qijuan (Internship)

Proofreading | Miao Yiqi

CCTV Spring Festival Evening Sports Elements Bright Cross-border Integration Awakens Sports Soul

  Cctv newsAs a unique cultural symbol of New Year’s Eve, the TV Spring Festival Gala has been with the audience for 35 years and has become another New Year’s Eve dinner that people all over the country are looking forward to. The annual TV Spring Festival Gala not only engraves the brand of the times, but also constructs the common meaning space of the national party. As "the first Spring Festival Evening in the new era", this year’s program presents a new sports atmosphere that is eye-catching. Recently, Wen Wei Po praised the CCTV Spring Festival Evening in 2018 as "the dance language and music language are very rich, grounded, warm and magnificent." "Let the large-scale song and dance of strength and beauty show the majestic momentum."

  Traditional program forms integrate sports elements.

  This year’s Spring Festival Evening still continues the pattern of dance, song, language and folk art programs. Different from previous years, this year, under the traditional program form, it not only absorbed the spirit of national traditional culture, spread the fresh flavor of the times, but also integrated diversified sports elements.

  Martial arts program "Double Heroes" and so on, combined with the grand and magnificent dance design, show a period of flowing, vigorous and powerful martial arts movements; Against the backdrop of the magnificent army and all kinds of advanced weapons, "Sharpen Soldiers in the Battlefield" shows the audience the powerful military strength and majestic spirit of the motherland through the dancers’ difficult sports movements. "Above the Waves" is an innovative combination of sports and dance, which makes the program both enjoyable and thrilling, attracting applause from the audience, and sports elements have become a beautiful landscape in this year’s Spring Festival Evening.

  Sports athletes participate in program performances.

  The choice of performers also reflects the promotion and promotion of sportsmanship in this year’s Spring Festival Evening. The dancers in Above the Waves are from the Nanjing Institute of Physical Education’s Skill Team, who once won the gold medal in the World Skill Championship. This year, the performance form of sports combined with dance appeared for the first time on the stage of the Spring Festival Evening. It was the participation of professional athletes that ensured the technical height and program quality and presented the audience with a wonderful performance with world-class difficulty.

  Not only live performances, but also sports athletes appeared in off-site videos. After careful rehearsal and training, 48 parachutists from all over the world finally completed the challenge of forming the Chinese character "Fu" in the air, and achieved the double success of combination and shooting. Foreign athletes have presented the most sincere New Year greetings to the people of the whole country with their professionalism and spirit of striving for perfection.

  Tai Chi and Wushu are on the same stage for the first time.

  One of the highlights of this year’s Spring Festival Gala program is the wonderful scenes of Tai Chi versus Wushu and Shaolin versus Wudang. The poetic stage background, elegant and elegant costumes, and heroic martial arts movements make an unforgettable audio-visual feast come to the fore.

  On the one hand, the performance of combining rigidity with softness reveals a strong cultural charm. There is a cultural pulse that lasts for thousands of years between the exchanges between Wushu actors. While watching the program, people taste the strong core of Chinese culture. The perfect interpretation of the program fully inspired people’s cultural consciousness and self-confidence, and also expressed China people’s strong desire to promote their excellent culture "going out".

  On the other hand, the program realizes the perfect integration of stage art and sports competition, and the suspense brought by competition just enriches the plot clues of martial arts performance programs, and the high-quality stage effect that fits the theme also sets off the unique charm of sports competition. This year’s Spring Festival Gala has become a dazzling confrontation stage, bringing a fresh and special viewing experience to the audience.

  Four sub-venues advocate "sports for all"

  In addition to the live broadcast of CCTV Hall 1, this year’s Spring Festival Evening also set up four sub-venues in Qiandongnan, Guizhou, Zhuhai, Shandong Qufu Taian and Sanya, Hainan. The grand festival of the sub-venue not only reflects the different customs and cultural characteristics of China’s vast land, but also conveys an open cultural temperament from the scene of people gathering in the square.

  On the "Colorful Guizhou" branch, the Dong people dressed in traditional national costumes sang big songs of the Dong people, which constituted a shocking scene of a chorus of thousands of people. It conveys the new atmosphere and full happiness of Guizhou people, and also shows the pride and sense of gain of people of all ethnic groups entering a new era. On the "friendly shandong" branch, when the song "Descendants of the Dragon" was played, the dancers standing on the steps of the square held hexagonal bronze mirrors in their hands, and vividly imitated the surging magnificent landscape of the Yangtze River and the Yellow River … …

  The program design of the sub-venue fully takes into account the characteristics of the square stage, combines the square culture emerging in China with the appearance of the city, and shows the new achievements of urban development and the new pursuit of people’s life in the new era. The elements of the square highlight the mass and show the spirit of the people of the whole country who are positive and sunny. On the Hainan Branch, the appearance and blessing of the representatives of China athletes conveyed the life concept of national fitness to the national audience and spread the majestic glory of China sports to the world.

  Chinese culture has a long history. In the long historical years, the Chinese people, through unremitting thinking and practice, have created cultural treasures that condense national cultural characteristics and strong sportsmanship. The artistic presentation of traditional Wushu in this year’s Spring Festival Evening is the inheritance and development of traditional culture by Chinese sons and daughters in the new era, expressing strong cultural consciousness and self-confidence.

  National fitness is national happiness. The strength of the Spring Festival Evening program in sports is the concrete embodiment of the program group’s insistence on taking the people as the center, paying attention to the masses and people’s livelihood. Advocating a healthy life for all is conducive to improving people’s quality of life and enhancing people’s happiness.

  The golden rooster resigns the old year, and the Swiss dog announces the spring. CCTV Spring Festival Evening in the Year of the Dog of 1898 shows the vigorous development of sports culture and the diversified connotation of sports spirit through the integration of sports elements, the participation of athletes, the confrontation between Taiji and Wushu, and the setting of sub-venues, leading a unique new sports atmosphere.

Audi A6 was born less than 506,800.

In recent years, the national economy has developed rapidly, and everyone’s income has also increased to a certain extent. It is very helpful for them to have a scooter for their daily commute. What xiaobian wants to introduce to you today is. Let’s take a look at it together.

Let’s take a look at the appearance of the Audi A6 first. The front of the Audi A6 looks very elegant and equipped with a banner grille, which looks sporty. Coupled with sharp headlights, it is in line with consumers’ aesthetics. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing, rain and fog mode and so on. Come to the car side, the car body size is 4951MM*1902MM*1504MM, the car uses dynamic lines, the car body gives a very simple and fashionable feeling, with large-size thick-walled tires, the shape is quite eye-catching. At the rear of the car, the rear of the car echoes the front of the car, and the taillights are very delicate, creating a good atmosphere.

The interior of Audi A6 looks clean and the visual effect is very good. The car’s four-position steering wheel is not bad in practicality and face value. It is made of genuine leather and has a sense of design. From the central control point of view, the design of the center console is reasonable, which makes the interior style impressive and looks young and individual. Let Xiaobian introduce the dashboard and seats. The car is equipped with a spiritual dashboard and the shape takes the sports route. The car adopts leather-like seats, which are wide and thick, further improving the comfort of drivers and passengers.

Next, let’s look at the configuration. Audi A6 is equipped with car networking, driving mode selection, remote control key, rear wiper, interior atmosphere light and other configurations.

To sum up: the car introduced today is remarkable in terms of space, configuration and power, and home travel is also a good helper.

50th anniversary of Bruce Lee’s death: There is a kind of "legend" called Bruce Lee.

  BEIJING, Beijing, July 20th (Reporter Xing Rui) Fifty years ago today, Chinese martial arts master Bruce Lee passed away. During the filming of the movie "The Game of Death", he died suddenly in his friend’s home, and his life was finally fixed at the age of 32.

  In his short life, Bruce Lee has participated in more than 30 films and 6 TV series, and his fans are all over the world. In the eyes of Americans, he is the "king of martial arts", and in the eyes of Japanese, he is also the "sage of martial arts". But for China fans, the existence of Bruce Lee has a more special significance. He not only influenced a generation, but also changed the image of China people in the minds of westerners.

  "China symbol" in the eyes of Westerners

  American Time magazine once selected "Top Ten Cultural Idols of the Earth in a Hundred Years", among which Bruce Lee ranked fifth. In a sense, he is synonymous with China culture and the loudest business card.

  Bruce Lee was born in the United States, and then returned to Hong Kong with his family. Since the age of seven, he has studied Tai Chi, Wing Chun, Karate, Jiu Jitsu and Taekwondo, as well as Cha Cha and Boxing. He broke the traditional martial arts schools and frameworks, and at the same time, he made China martial arts known to the world.

Data Map: Hongkong launched "Bruce Lee Theme Tram" to commemorate the 80th birthday of Kung Fu superstar. China News Service reporter Zhang Yushe

  In 1959, Bruce Lee was sent to the United States by his family. In 1961, he was admitted to the University of Washington in Seattle, majoring in drama and minoring in philosophy, psychology and other subjects.

  During his stay in the United States, Bruce Lee organized a China Kung Fu team in the school and often performed various martial arts in the school. He had a discussion with Ed Parker, the father of American karate, and also had exchanges with American jujitsu master Willie Jay, Pan American judo champion Hayward Xigang, and Li Junjiu, the father of American Taekwondo.

  What many people don’t know is that the word "kung fu" in English was put forward by Bruce Lee and later written into the English dictionary.

Bruce Lee is in the TV series The Green Hornet.

  In 1966, Bruce Lee played the role of Kato in the Hollywood TV series The Green Hornet, and made his mark with his performance in the play.

  At that time, Bruce Lee, who was ambitious, wrote down his goal straightforwardly: "My clear goal is to become a super oriental superstar with the highest salary in the United States." However, things are far from as smooth as he imagined. What he faced was the arrogance and prejudice of the whole western society towards Chinese.

Data Map: The Hong Kong Heritage Museum once held the exhibition "Ordinary and Extraordinary-Bruce Lee". Photo by Li Zhihua

  Kick the prejudice to pieces

  A director once described Hollywood in the 1960s and 1970s like this: "For many Americans, Asian men are the spokesmen of the enemy."

  Bruce Lee was also frustrated by the stereotyped images of Asians in movies and TV series. Even though The Green Hornet allowed Bruce Lee to exert his fists in film and television dramas, Hollywood’s rejection of Asian actors still kept him in a bind. He refused to accept those roles with strong racial prejudice.

  "When Chinese people appear, it’s always the same sound. Damn it! " Bruce Lee once personally expressed his dissatisfaction in an interview.

  But what he did was not just complain, he wanted to change all this. Making China’s kung fu famous in the world is the way he chooses to fight back.

Data Map: The bronze statue of Bruce Lee erected on Hong Kong Avenue of Stars. China News Service reporter Zhang Yushe

  During his study in the United States, Bruce Lee opened the first martial arts museum, Zhenfan National Art Museum, which attracted martial arts lovers from all over the world and created a precedent for the inheritance of China Kung Fu in the United States.

  Zhen Fan, the real name of Bruce Lee, means "awakening and shocking the foreign countries". Before his death, he talked about the reason for opening the martial arts school: "I hope to let the world know the profoundness of Chinese martial arts."

  Gradually, Bruce Lee founded and developed Jeet Kune Do, and successfully put China Kung Fu on the big screen.

Bruce Lee is in the movie "Tangshan Big Brother".

  In the 1970s, Bruce Lee, unwilling to play a supporting role in Hollywood, returned to Hong Kong for development. He made five films and a TV series. Almost every movie, from Big Brother in Tangshan to enter the dragon, has achieved unprecedented success.

  In the movie "Jingwumen", he kicked the sign that "Chinese and dogs are not allowed in" and shouted "China people are not the sick man of East Asia".

  These films show the indomitable spirit and indomitable spirit of China people, arouse the resonance of Chinese people all over the world, and inspire the fighting spirit of the whole nation. The image he created as a "hero of China" is gradually recognized by the world.

  Perhaps this is the significance of Bruce Lee’s surpassing the times.

Bruce Lee’s epitaph.

  In the days when he left, people’s memory of him increased. The English epitaph in front of Bruce Lee’s grave is engraved with the following sentence: "Your enlightenment will continue to guide us to personal liberation."

  A few words not only describe his fleeting life, but also continue to tell his legendary story today after he left for 50 years. (End)

Gree invested 1.8 billion yuan in Zhuhai Yinlong, and Dong Mingzhu’s dream of building a car has a sequel?

Real estate is too profitable, so Gree never touches real estate. Because it is too easy to make money, no one wants to engage in manufacturing, thus losing the spirit of challenge. I have always thought that corporate profits are inevitable, but they are not the purpose. So even if we lose money, we will continue to do manufacturing. -Dong Mingzhu

Dong Mingzhu has an enigmatic insistence on manufacturing. On Gree’s official website, the slogan "Let the world fall in love with Made in China" is impressively written.

During the years when Dong Mingzhu took the helm of Gree, Gree gradually emerged. As one of the best manufacturing enterprises in China, Gree has been practicing the power of science and technology with quality.

Although the cross-border of Gree has not been successful in recent years, as one of the most generous companies, Gree has created the greatest benefits for shareholders.

In 2016, Dong Mingzhu decided to enter the automotive field, as the world’s largest outlet. Later, the popularity of Tesla also proved Dong Mingzhu’s foresight.

What Dong Mingzhu didn’t expect was that Gree Electric’s proposal to buy Zhuhai Yinlong was rejected by a group of small and medium-sized shareholders. In order to cut into the field of car manufacturing, Dong Mingzhu paid 1 billion yuan, and then Wang Jianlin and Liu Qiangdong jointly invested 3 billion yuan to acquire 22.388% of Zhuhai Yinlong’s equity. Later, she personally increased her shareholding all the way to 17.46%.

However, Dong Mingzhu’s luck is really bad. With the decline of subsidies for new energy vehicles and the contradiction with Wei Yincang, the founder of Zhuhai Yinlong, this enterprise gradually lost its "voice" in the market.

Since July last year, Yinlong’s equity auction has been going on, and the unit price of equity has also dropped from 35 yuan/share, but there are still very few people concerned.

On the evening of August 31st, an announcement in Gree Electric brought Zhuhai Yinlong back to the stage. Gree said that the company acquired a 30.47% stake in Zhuhai Yinlong at a price of 1.828 billion through public bidding through judicial auction. At the same time, Dong Mingzhu also entrusted Gree with the voting rights corresponding to his 17.46% equity.

After the completion of this transaction, Gree Electric will become the controlling shareholder of Zhuhai Yinlong.

According to the contents of Gree’s announcement, Gree Electric held a seven-member board of directors chaired by Dong Mingzhu on August 30th, and all the other six directors agreed to the above transactions except Dong Mingzhu who abstained from voting because of related party transactions.

And the transaction does not constitute a major asset restructuring, so it does not need to be submitted to the shareholders’ meeting for consideration.

Regarding the acquisition, Gree Electric said in the announcement that in order to actively respond to the national "double carbon" goal and related policies, we should accelerate the diversified development.

In fact, Gree has been trying to diversify in recent years, but it has not been very successful. In addition to the mobile phone business, the pressure on new energy projects is also relatively large. However, in recent years, the fire of new energy has driven the whole industrial chain, and the energy storage-related sectors are also a development direction in the future.

Therefore, I think that after Gree holds Yinlong, Yinlong will have three development directions in the future:

First, get rid of the baggage and start again. In the past two years, Yinlong has been listed as an executor for many times, and it has been executed for six times in the first half of this year. The latest execution target is about 240 million yuan. At present, the company has no property available for execution;

Second, get "blood transfusion" and increase production capacity. In the past two years, due to the reconstruction of the value of the new energy vehicle industry, Weilai Automobile and Xpeng Motors have achieved good results in the capital market. If Yinlong can increase production capacity and complete the upgrade, it is not counted that the current price wins the controlling stake of Yinlong;

Third, strengthen the cooperative relationship between Gree and Yinlong, for example, equip Yinlong new energy vehicles with Gree air conditioners, and take the opportunity to open the car air conditioning market. At present, air conditioning is still Gree’s main income, accounting for more than 70% of its revenue. As long as Gree can take the opportunity to open up new markets, then the acquisition is successful.

On the whole, Yinlong has reached an important juncture. If Gree does not help, the road of Yinlong will become more and more difficult. After Gree enters the market, its dream of new energy may be "rekindled".

From 174,900 yuan, 2025 Volkswagen Magotan and 2 million shared models went on the market. This time, the old car owner won.

speed up apply the brakes oil consumption second rice rise Is it worth it? Fully test FAW-Volkswagen Magotan Evaluation editor-Han Lu:

Magotan’s 1.8TFSI engine is a bright spot. This engine specially designed for China has found a good balance between power and economy. However, the reduction of interior materials of Magotan is a little too serious, which makes me a little disappointed. Generally speaking, Magotan is still a comparative value. I hope that in the future, the 09 and 10 models will not be like sagitar, and only the allocation will be reduced without increasing.

Evaluation Editor-Wang Kugong:

Although the late Magotan did not bring unexpected surprises, the advanced technology and technology of PQ46 platform were completely preserved. There is no radical and grandiose design in appearance, and it still maintains an introverted route. There are many technical highlights and high-tech equipment in the whole car. 1.8TSI engine is full of confidence, stable driving performance and comprehensive safety protection; The only regret is that the workmanship of the interior is not as good as before.

Evaluation Editor-Meng Qingjia:

My overall evaluation of Magotan is still relatively high, and one of the reasons for my appreciation is the high-level manufacturing technology; The second is good daily driving performance, and finally got good results in the test! The fly in the ointment is that Magotan’s interior materials are really not very particular. I don’t think it is necessary to choose this kind of imitation mahogany decorative board.

CNNIC released the 43rd Statistical Report on Internet Development in China.

  On February 28th, China Internet Network Information Center (CNNIC) released the 43rd Statistical Report on Internet Development in China. By December 2018, the number of Internet users in China had reached 829 million, with 56.53 million new Internet users, and the Internet penetration rate was 59.6%, up 3.8 percentage points from the end of 2017.

  The amount of basic resources has steadily increased, and IPv6 has broad application prospects.

  As of December 2018, the number of IPv6 addresses in China was 41,079 /32, with an annual growth rate of 75.3%; The total number of domain names is 37.928 million, of which the total number of ".CN" domain names is 21.243 million, accounting for 56.0% of the total number of domain names. In terms of IPv6, China is continuously promoting the large-scale deployment of IPv6, further standardizing the IPv6 address allocation and traceability mechanism, effectively improving the IPv6 security capability, and thus promoting the comprehensive application of IPv6; In terms of domain names, in 2018, China’s high-performance domain name resolution technology continued to develop, new breakthroughs were made in the research and development of independent intellectual property software, and the ability to localize and customize domain name service security policies was further enhanced, thus significantly improving the service capability and security guarantee capability of China’s domain name service system.

  The Internet penetration rate is close to 60%, and the access threshold is further lowered.

  By December 2018, the number of Internet users in China had reached 829 million, with a penetration rate of 59.6%, up 3.8 percentage points from the end of 2017, with 56.53 million new Internet users. The number of mobile Internet users in China reached 817 million, and the proportion of Internet users accessing through mobile phones reached 98.6%, with 64.33 million new mobile Internet users in the whole year. In 2018, Internet coverage was further expanded, the "last mile" of network infrastructure in poverty-stricken areas was gradually opened, and the "digital divide" was accelerated; Mobile traffic charges have dropped sharply, and inter-provincial "roaming" has become history, the threshold for residents to access the network has been further lowered, and the efficiency of information exchange has been improved.

  The first law in the field of e-commerce was promulgated, and the industry accelerated the conversion of kinetic energy.

  As of December 2018, the number of online shopping users in China reached 610 million, with an annual growth rate of 14.4% and the utilization rate of netizens was 73.6%. The first law in the field of e-commerce "E-commerce Law" was officially promulgated, which is of great significance to promoting the sustained and healthy development of the industry. After years of rapid development, the online consumer market has gradually entered the development stage of upgrading, and the "double upgrade" at both ends of supply and demand is becoming a new round of driving force for industry growth. On the supply side, online and offline resources are accelerating integration, and new models such as social e-commerce and quality e-commerce continue to enrich consumption scenarios and drive the transformation and upgrading of the retail industry; The in-depth application of technologies such as big data and blockchain has effectively improved operational efficiency. On the demand side, the trend of consumption upgrading remains unchanged, and the characteristics of consumption stratification are increasingly prominent, further promoting market diversification.

  Offline payment habits continued to consolidate, and the international payment market accelerated.

  By the end of December 2018, the number of mobile internet payment users in China reached 583 million, with an annual growth rate of 10.7%, and the utilization rate of mobile internet users reached 71.4%. The habit of offline online payment continued to consolidate, and the proportion of netizens using mobile phone online payment increased from 65.5% at the end of 2017 to 67.2%. In terms of cross-border payment, Alipay and WeChat payment have been accessed in compliance in more than 40 countries and regions respectively; In terms of overseas localized payment, Chinese enterprises have operated localized digital wallet products in nine Asian countries and regions.

  Internet entertainment has entered a standardized development track, and the utilization rate of short video users is nearly 80%

  By December 2018, the number of users of online video, online music and online games was 612 million, 576 million and 484 million, respectively, and the utilization rates were 73.9%, 69.5% and 58.4%, respectively. Major online video platforms pay attention to the improvement of program content quality, and self-made content moves towards quality. With the deepening of copyright cooperation among online music enterprises, the process of copyright legalization of digital music has been significantly accelerated. More and more game companies have begun to focus on overseas business, and the influence of domestic games in overseas markets has further expanded. The number of short video users reached 648 million, and the user utilization rate was 78.2%. With the deployment of short videos by many Internet companies, the market maturity gradually improved, and the professionalism and verticality of content production deepened, and high-quality content became the core competitiveness of each platform.

  The efficiency of online government services has been improved, and the people-oriented development concept has been practiced.

  As of December 2018, the number of online government service users in China reached 394 million, accounting for 47.5% of the total netizens. In 2018, China’s "Internet+government services" deepened, and governments at all levels relied on the online government service platform to promote online and offline integration, real-time import information such as online declarations, queuing appointments, examination and approval results, and strengthen the construction of a national unified and multi-level interconnected data sharing and exchange platform, and realize "people running less errands" through "data running more"; At the same time, all localities have successively started the construction of county-level media integration centers, including all media units such as county radio and television stations, county party newspapers and county-owned websites, and taking charge of all information publishing services in the county, so as to realize centralized and unified management of resources, high-quality information and standardized service, better convey government information and serve the local people.

  The emerging technology field maintains a good development momentum and opens up a new situation in building a network power.

  In 2018, China’s development momentum in basic resources, 5G, quantum information, artificial intelligence, cloud computing, big data, blockchain, virtual reality, Internet of Things logo, supercomputing and other fields is improving. In the field of 5G, breakthroughs have been made in the research and development of core technologies, and government and enterprises have joined forces to promote the steady development of the industry; In the field of artificial intelligence, the ability of scientific and technological innovation has been strengthened, and local plans and policies have been promulgated one after another, effectively promoting the deep integration of artificial intelligence and economic and social development; In the field of cloud computing, the Chinese government attaches great importance to the development of a new generation of information industry represented by it, enterprises actively promote strategic layout, and cloud computing services have gradually been recognized and accepted by the domestic market.

?

43rd Statistical Report on Internet Development in China (full text)

The 43rd Statistical Report on Internet Development in China

Can’t let the "live treasure" grow wildly.

With the continuous progress of Internet live broadcast technology, Jianbao live broadcast has gradually become a network cultural phenomenon, attracting a large number of netizens to watch and discuss. Recently, the true identity and academic background of a tens of millions of fan anchors have been questioned by netizens, which has aroused widespread public concern about the authenticity and legal boundaries of Jianbao live broadcast.

At present, there are many people who are interested in antiques, and the popularity of folk collections is also very high. Coupled with the influence of various "broken circles", many Jianbao live rooms have appeared on short video platforms. Compared with the previous TV programs, the experts and audience in Jianbao live room are young as a whole, and the atmosphere is more relaxed and daily. On the premise that traffic is king, the anchors show their magical powers, not only to identify each treasure well, but also to make every effort to make a joke and leave a deep impression on the audience. The "babies" sent to the live broadcast room for identification are various and strange.

In fact, the identification of cultural relics is an extremely rigorous and professional work. To judge the approximate age of a "treasure" and estimate its market price, the appraiser needs to have extensive historical and cultural knowledge, and be well aware of the texture and touch of cultural relics. For this reason, experts generally have their own fields of deep cultivation, such as ceramics, jade, metalware, calligraphy and painting, miscellaneous, etc., and they are responsible for whatever fields they are good at. However, in Jianbao’s live broadcast room, the anchor can make an appraisal conclusion on all kinds of "treasures" in a short time by "looking intently" through the screen, which is really sloppy and doubtful.

Some people may say that some powerful treasure experts can grasp the key information of items and make quick judgments from the video connection with netizens. Indeed, the credibility of live treasure can not be generalized. However, it is difficult for ordinary netizens to distinguish the professional ability of the appraisers in the live broadcast room. There are also some fanatical fans who are convinced of their favorite anchor’s remarks. In case someone sells fakes under the banner of Jianbao, it is likely to cause huge economic losses to everyone.

Relevant government departments and online platforms should strengthen the supervision of "treasure identification in live broadcast rooms", standardize the qualification and identification process of appraisers, and maintain a good network cultural environment. At the same time, some anchors were severely punished for their illegal behaviors. Anchors should improve their professional ability, ensure the authenticity and legitimacy of live content, and can’t "talk nonsense", let alone "confuse the real with the fake". The majority of netizens should rationally treat "treasure in the live broadcast room" so as not to be deceived.

■ Wang Yun