[CCTV Quick Review] The "Double Olympic City" has carved a historic glory for the Olympic Movement-written at the closing of the Beijing Winter Olympics

At the closing of the Beijing Winter Olympics, IOC President Bach presented the Olympic trophy to the people of China on behalf of the IOC, thanking the people of China for their support for the Beijing 2022 Winter Olympics. As the world’s first "Double Olympic City" that has hosted both the Summer Olympics and the Winter Olympics, China has perfectly fulfilled its commitment to the Winter Olympics, and Beijing is destined to carve a historic glory for the Olympic Movement.

Faced with the grim situation of the rapid spread of Omicron mutant, the Beijing Winter Olympics adheres to people-oriented and life-oriented, with high-standard epidemic prevention measures, scientific closed-loop management and meticulous service, which effectively guarantees the health of personnel and the efficient operation of the event. The opening ceremony of "Chinese Romance" attracted worldwide acclaim, many Olympic and world records were broken, the audience rating of the event reached a record high, and the attention of social media far exceeded that of previous Winter Olympics. In the new era, China fulfilled its solemn promise of hosting a "simple, safe and wonderful" Olympic Games and handed over a unique winter Olympics answer sheet to the world.

"The achievement lies not only in whether you can get or how many medals you can get, but also in embodying the Olympic spirit, striving for self-improvement, overcoming yourself and surpassing yourself." Chairman Supreme Leader’s profound exposition on the Olympic spirit has aroused widespread resonance. Looking back at the Beijing Winter Olympics, athletes from all over the world helped each other in the hard work and competition, and set new ice and snow records again and again in the common challenge limit, vividly interpreting "Faster, Higher and Stronger — — More United "Olympic motto. China ice and snow athletes dare to pursue their dreams and struggle bravely, and have achieved the best results in the history of Winter Olympics with 9 gold medals, 4 silver medals and 2 bronze medals.

Civilization is colorful because of communication, and civilization is enriched because of mutual learning. Coubertin, the father of modern Olympics, said: "The Olympics is not a competition, but a cultural exchange and integration from the heart." 

We can see that the ice pier designed by "Chinese style" has become the "top flow" of the Beijing Winter Olympics, and "one pier is hard to find"; We can see that Russian groups Beuckova and kozlowski always greet the audience with a boxing ceremony after their performances. We also see that Summer Breecher, an American bobsleigh athlete, is interested in learning Tai Chi with artificial intelligence, and Chinese food is sought after by athletes from all over the world. The Beijing Winter Olympics not only built a top stage for the competition of ice heroes, but also set up a special bridge for exchanges and mutual learning between Chinese civilization and civilizations of other countries in the world, showing scenes of modern civilization integration with beautiful beauty and harmony.

At this time of China, the earth is warming up and the spring breeze is mighty. "Together to the future!" It is not only the theme slogan of Beijing 2022 Winter Olympics and Paralympic Winter Games, but also the strong voice of the times that the whole world will join hands to create a better future. As the Chairman of the Supreme Leader vividly explained: "All countries in the world have a better future together with more than 190 small boats, not like being on a big ship." Facing the urgent global challenges and conflicts, the Beijing Winter Olympics unites people from all over the world under the five-ring flag with the power of sports, and sends an eager call to the world to share destiny and work together, which fully demonstrates the responsibility of a responsible big country to promote the building of a community of human destiny, and also injects new confidence and strength into people of all countries to overcome difficulties and realize their dreams. Let’s continue to carry forward the Olympic spirit, raise the banner of struggle, gather the fire of unity and light the lamp of the future, and jointly create a better tomorrow for mankind!

The woman claimed to know the director, 260,000 yuan, and entered the key primary school police: a random admission notice.

CCTV News:Not long ago, the police in Nanjing, Jiangsu Province cracked a fraud case in the name of handling students’ enrollment. The criminal suspects’ fraud methods are not clever, and they all use the old methods of this kind of fraud. But what is unexpected is that the suspect will be divided with the people behind him after the fraud is successful. Who is this person?

Although it’s been several months, Zhao Nvshi still can’t keep calm when she recalls the fact that her children were refused admission to school. In September 2019, when she took her children to school with joy, she was rejected by the school.

Victim Zhao Nvshi:There was no reply. (Teacher) It couldn’t explain this clearly. To tell the truth, I was shaking when I walked.

The school said that because Ms. Zhao’s admission notice was not issued by the school, she could not accept her daughter’s admission, which made Zhao Nvshi feel very surprised. The notice was clearly stamped with the seal of the school and clearly stated the name of the school.

Zhao Nvshi made repeated requests, but the school finally refused to accept the admission notice on the grounds that it was invalid. So how did this admission notice come from? This has to start from April this year. In order to get their school-age daughter into a better school, the Zhao Nvshi family started planning for their children early, but seeing that other children have made a start, their daughter has been unable to find a suitable school, which makes the Zhao Nvshi family very anxious.

Victim Zhao Nvshi:When you are in a large class in kindergarten, if you want to choose a school and choose a good school in March and April, you have to take the exam. Just want to give children a good school.

Just as the whole family was rushing about for their children’s enrollment, a friend told her that there was an education bureau cadre named Tu who could help the children solve the problem of "young to young".

Although a friend said that she didn’t know this Tu Mou either, Ms. Zhao heard that Tu Mou was very capable, not only knowing the principals of many schools and the leaders of the education department, but also being familiar with it, so she asked her friend for Tu Mou’s contact information and got through the phone.

"Great Talent" asked for 260,000 yuan, claiming that it could not be refunded.

Tu was very enthusiastic on the phone. He said that many parents of school-age children ask him for help every year, and with his help, these children have successfully entered school. Tu also said on the phone that he was absolutely at ease when looking for him to do things, and the money would be returned if it was not done.

At first, Zhao Nvshi didn’t intend to ask Tu for help, but ten days passed in an instant, seeing that almost all the children’s schools around her had been settled, but her children were still not settled. If she didn’t make a decision and missed the enrollment time, the children would lose the opportunity to enter a good school. So with the idea of giving it a try, Ms. Zhao dialed Tu’s phone again and asked Tu for help.

Dress up as if the leader took the initiative to pay for the documents when he met.

Ms. Zhao recalled that when we met for the first time, Tu’s dress was very similar to that of the cadres in the impression, and he felt like a leader. And when I met Tu, I showed her my ID card and showed her a lot of information screenshots.

Victim Zhao Nvshi:To tell the truth, at our age, it doesn’t mean that you are what you say. I’m sure I have my own ideas. Later, when I questioned him, he showed me the screenshot and who had done it. Then the admission notice, I took photos of everything and showed them to me, all with the red seal of the school.

In order to reassure Zhao Nvshi, Tu Mou took out a pre-printed agreement, and the two agreed that Tu Mou would help Ms. Zhao’s children to apply for admission to a key primary school in Nanjing, so as to ensure the children’s smooth admission in September this year, and if they failed to do so, they would get a refund.

Just once, I transferred it to the other party for 260,000 yuan on the same day.

Although only once, Zhao Nvshi was eager to win a chance for her children to enter a good school, so she gave Tu a benefit fee of 260,000 yuan that day, and Tu also promised to do it well. In this way, with the dream that children can enter key schools, Zhao Nvshi experienced a long wait from April to September.

Victim Zhao Nvshi:I took the children out to play. After returning from a trip, it was near the end of July, because other children were signing up at school one after another, and our child was still at home, so we began to contact him. He is still comforting us, saying that this is an internal trick, and he will definitely not sign up with them. Wait a while and rest assured. It must be a success.

Not long after, Ms. Zhao received the school’s admission notice and report card. Looking at the admission notice, Zhao Nvshi was overjoyed and felt that the money had not been wasted.

Victim Zhao Nvshi:Sent an admission notice. Then our child’s name is on it, and then an official seal is stamped. This is an internal admission notice of the school and must not be leaked.

What she never expected, however, was that when she took her children to register, there was an accident. The school refused to admit that the admission notice was issued by the school and refused to accept the children. This result was unacceptable to her anyway.

Victim Zhao Nvshi:I was already very suspicious at that time, so I asked him to say that no matter whether you can do it or not, you can refund my money and we won’t do it with you.

At this time, Tu still told her to wait patiently, and things will definitely turn around.

Victim Zhao Nvshi:He is still comforting us, saying that we can rest assured that things will definitely work out at that time.

Admission is rejected, and the other party shirks the refund for various reasons.

When Ms. Zhao contacted Tu for a refund, Tu always shirked it for various reasons. So in September 2019, Zhao Nvshi reported the case to the public security organ. So who is this Tu Mou, and did he go through the admission formalities for the children in Zhao Nvshi? With the admission notice and report card provided by Zhao Nvshi when reporting the case, the police handling the case immediately contacted the school on the admission notice.

Police of Tiexinqiao Police Station of Yuhuatai Branch of Nanjing Public Security Bureau Hongda:The answer given by the school is that these admission confirmation letters are all forged. First of all, its official seal is different from the official seal of the school.

The police decided that in order to illegally possess Ms. Zhao’s money, Tu Mou defrauded Zhao Nvshi’s trust with forged admission notice and report card, which constituted the elements of fraud, so he immediately arrested Tu Mou. During the interrogation, Tu confessed the fact and process of defrauding Zhao Nvshi’s money. The police found that Tu did not intend to enroll Zhao Nvshi’s children from the beginning.

Xu Chun, police officer of Tiexinqiao Police Station of Yuhuatai Branch of Nanjing Public Security Bureau:At the beginning, he said that knowing some people who can do these things can help you do these things.

After the parents listened to the lie and took the bait, Tu Mou pretended to be an office worker and met the victim. First, he showed the victim his ID card to create an honest and credible first impression, and then further convinced the victim that he really had the ability to get things done through WeChat screenshots and other forms. When the victim was cornered because of what he was doing, he came to ask Tu for help, and then the victim fell into their trap.

The police seized a large number of forged seals and admission procedures.

In order to cheat parents’ trust, Tu even forged the seal of the school and the education department. When parents asked for admission procedures, he forged the admission notice, stamped the fake school seal and sent it to parents. In Tu’s residence, the police seized a large number of forged seals and forged admission procedures.

Police of Tiexinqiao Police Station of Yuhuatai Branch of Nanjing Public Security Bureau Hongda:Some admission notices are printed on A4 paper, and then they are stamped with a chapter. Font, format and signature are basically random, and they are edited and printed by themselves.

 In the investigation, Tu said that he only spent hundreds of thousands of yuan on the money he cheated, and the rest of the money was given to a person named Xie. Then who is this Xie Mou? Why did Tu give Xie the money he cheated? The investigation found that the trick used by Tu Mou to defraud Zhao Nvshi was actually learned from Xie Mou. Xie never came forward to cheat, but adopted the way of developing offline, and developed offline Tu and others. He taught Tu and others the means of fraud, and then transferred some money to him after Tu and others succeeded in fraud.

This Xie Mou, like Tu Mou, is also an unemployed person. However, Xie claimed to know a director of education, and through the director, he could handle some things that could not be handled by normal channels.

Police of Tiexinqiao Police Station of Yuhuatai Branch of Nanjing Public Security Bureau Hongda:We later found out that the so-called director of this education department was actually a fake person, who changed the remarks of the director of the provincial education department with her own WeChat trumpet, and then talked back and forth with herself, forging such a cheating process.

Use lies and a few WeChat screenshots to defraud trust.

The police investigation found that the scam fabricated by Xie and Tu was very simple, that is, using the fabricated lies and a few WeChat screenshots to gain the trust of parents. However, in less than a year, many parents, including Ms. Zhao, were fooled, and the total amount of fraud reached millions of yuan.

The police analyzed that the reason why such a simple deception can be successful is that the swindler took advantage of the urgent psychology of some parents who want their children to enter a good school.

Victim Zhao Nvshi:If this 260 thousand is spent on me, I may have to think about it for a long time, but spending it on children is just a shortcut and a gamble.

Parents who are usually cautious, when their children encounter problems, impulse often trumps reason. In this case, the deceived parents not only failed to send their children to a good school, but some even delayed their normal enrollment, which also had a certain impact on their children’s psychology.

The criminal suspect squandered the money obtained by fraud.

During the interview, the police handling the case told the reporter that in several cases of enrollment fraud in recent years, the swindlers used exactly the same tricks, taking advantage of the situation that parents had high hopes for their children and had no way to do things. First, they claimed that they could set up schools and education bureaus to lure parents to seek help, and then they defrauded parents of money on the grounds that they needed to do things. The police reminded parents to be vigilant at all times, especially in children’s affairs. At the same time, the police will also intensify the crackdown and strengthen preventive education, so that scammers have no chance.

Yuetong appeared in 2023CIBE exhibition with "black technology" soft eyelashes, and won many awards such as "Brand Award of Fashion Beauty List".

   According to the Report on the Development of Consumer Brands in China in 2021, the online listing rate of local brands has exceeded 70%, which has set off a wave of domestic products among the main consumers. However, it is still a huge problem for most start-up domestic brands to quickly emerge in the increasingly congested and involuted beauty market. As a "up-and-coming star" who achieved a billion-dollar sales breakthrough less than two years after its establishment and won the TOP 1 sales volume of false eyelashes on e-commerce platforms such as Tik Tok Tmall for two consecutive years, WOSADO Yuetong’s success proves that as long as the right track is selected, the segmentation field can also become a new growth engine.

  On September 4th, the 63rd "CIBE (America Expo) New Brand Conference" hosted by Guangdong Beauty Salon Cosmetics Industry Association officially kicked off in Guangzhou. Yue Tong, as the pioneer of soft eyelashes, was invited to attend. Her unique innovative design and subversive product experience made her stand out from many brands, and she successfully won two awards, namely "Brand Award of Beauty Fashion List" and "Product Award of Beauty Fashion List" at the award ceremony on the 6th.


  The popularity of the booth is bursting, and the strength is "circled" by countless merchants.

  At this CIBE, a group of domestic cosmetics brands gathered together, and Yuetong made a stunning appearance with a series of forward-looking beauty products, focusing on the series of soft magnetic false eyelashes that led the industry to change, creating an immersive experience scene for the audience. On the first day, it attracted hundreds of customers or participated in product trials, or consulted and negotiated cooperation. The booth was crowded and received rave reviews, which became a beautiful landscape that attracted much attention.


  Anchored subdivision track, specially designed for eyelash users.

  According to the market analysis report of false eyelashes industry in 2023, by 2028, the global false eyelashes market will reach 10 billion yuan, and the style update speed of domestic eyelash products will not exceed 3 months on average. On the contrary, the common products and services such as grafting and planting eyelashes in the market cannot meet the multiple needs of women for the safety, hygiene and personalization of false eyelashes at the same time — — Because the personal hygiene and tool disinfection of the eyelash artist are uncontrollable, the source of the planted eyelash material is unknown, there is no quality certification of professional testing institutions, and there are health and safety hazards such as bacterial infection, which poses a higher safety risk to pregnant people; Once planted, the eyelash style cannot be replaced within 1-2 months, and there will be an embarrassing period of eyelash shedding. Therefore, there is an urgent need for a safe, comfortable, efficient and convenient false eyelash that can be matched at will to fill the market gap.

  Therefore, with profound market insight and agile strategic decision-making, Zhao Weisheng, the founder of Yuetong brand, combined with the international high-tech team, and with world-class research and development strength, created a new era of soft magnetic eyelashes with "0 glue on the eye, beautiful when you wear it, and detachable at will".


  Insist on innovation-driven, exclusive soft magnetic technology has attracted much attention

  As we all know, with the cosmetics industry in the 21st century stepping into the era of scientific research, empowering products with science and technology and building strong technical barriers are increasingly becoming the key to breakthrough.

  Based on four years of visiting thousands of false eyelash users in six cities, Yuetong collected thousands of eye shape data and over 100,000 product fitting data, combined with the unique eye shape characteristics and eyelash use needs of Asian women, based on the self-created soft magnetic science system, and joined hands with many international top experts in the field of magnetism, such as Song Baozeng and Liao Yingxiang, to take the lead in setting up the world’s first "soft magnetic beauty bionic laboratory", and applied soft magnetic science to the field of makeup for the first time. After thousands of experiments and repeated upgrades, the exclusive R-SLM patent portfolio was invented. With safer materials, softer wool, tighter magnetic force and lighter magnetic stripe, the ultimate wearing experience of 0-glue soft magnetic second adsorption, soft fit without burden, persistent curling, and easy disassembly and replacement was realized, which solved the trouble of false eyelashes from the root and won 20+ national patent inventions.


  Cutting-edge quality benchmark, scientific research leading and ingenious persistence are the composite results.

  In addition to product research and development, we always adhere to intensive research and innovation, and strive for perfection in product quality. We strictly control every research and development process and carefully polish every product detail to create a standardized highland in the field of false eyelashes segmentation.

  At the beginning of its establishment, Yuetong established the strategy of building an independent supply chain. At present, it has established its own factory of more than 50,000 square meters, which controls the whole link from the research and development of raw materials and equipment, mechanized production line and manual operation, and realizes the integration of R&D, production and marketing.

  In the selection of raw materials, Yuetong has been selected from all over the world, and finally chose DuPont to reach an exclusive strategic cooperation, becoming the first brand in the industry to adopt DuPont Tynex and Kulex silver-based antibacterial materials. Tested by FDA, SGS, Rohs and other international authoritative organizations, it has reached the food-grade use standard, with the bacteriostatic rate as high as 99%,0 glue, 0 formaldehyde, 0 preservative, no bacteria after repeated use, mild and no irritation to eye skin, effectively ensuring safety and comfort.

  In the production process, Yuetong gave up mechanized production. From the first step of wool knitting, to the style cutting of eyelashes, and finally to the curling and setting, hundreds of eyelash weavers insisted on making them all by hand, eliminating the use of glue and chemical solvents, just to present safer and more natural eyelashes.


  Going abroad and building a global diversified channel strategy

  At the moment when the domestic beauty market is growing wildly, it is precisely because Yuetong insists on taking the user’s needs as the guide and constantly refreshes the new height of makeup care technology that she can become a frequent visitor to the domestic makeup list and achieve a double harvest of sales and word of mouth.

  As a pioneer in inciting eye makeup market segments, Yuetong’s "ambition" goes far beyond this. In the domestic beauty red sea, a brand-new blue ocean track has been created, and at the same time, it has also made strong inroads into international markets such as Asia-Pacific and North America. It has been exported to eight overseas countries and regions, and has served more than 30 million users worldwide, becoming another "dark horse" brand that successfully went to sea after Hua Xizi and Perfect Diary. Excellent product R&D strength, global industrial resource integration ability and accurate digital marketing ability enable Yuetong to lay out multiple channels in a three-dimensional way, and build a matrix of scientific and technological makeup products that meet consumers’ expectations. Let’s wait and see how far it can sail in the "sea of stars" of the global makeup market of 100 billion.

@ Hongkou people, do you have any small wishes to realize? There is a "wishing pool" here in Hongkou

"My legs and feet are inconvenient. I want a wheelchair."

"I want someone to help me get a haircut."

"I am visually disabled and want someone to accompany me for vaccination."

……

@ Hongkou people

Do you have a small wish?

We have prepared a "wishing pool" for you!

If you have a similar wish, you may wish to open your mobile phone, move your fingers and make a "micro-wish" in Shanghai Hongkou APP.

Since August this year, Hongkou District has carried out the activity of lighting up "micro-wishes" in an all-round way. In order to continuously deepen the concept of "I do practical things for the masses", Shanghai Hongkou APP has launched the "micro-wishes" service section to provide convenient channels for the broad masses of people to participate in the activities.

Your "micro-wish"

We care very much.

Ms. Wang, who lives in the junior residential area of Ouyang Road Street, was recuperating at home because of a fracture and learned that a temporary vaccination point was about to be opened in the community. In order not to miss the opportunity of vaccination at home, she uploaded a "micro-wish" of "I hope volunteers will accompany me to vaccinate" on Shanghai Hongkou APP. Soon, her "wish" was claimed by two residents’ committee staff. On the day of vaccination, volunteers carried Ms. Wang downstairs, and then wheeled her to the temporary vaccination site to successfully complete the vaccination. "I am busy at work on weekdays and pay little attention to the dynamics of the community. This experience has made me deeply feel the warmth of the community." Ms. Wang said.

Zheng Wei, a college student, often takes part in volunteer service activities in his spare time. This summer, after learning about the situation from Ouyang Road Street Citizen Station, he claimed the "micro-wish" of community students to "find extracurricular tutoring" on Shanghai Hongkou APP. For three weeks in a row, he insisted on volunteering for community students for two hours every weekday afternoon to accompany the students through a full and enjoyable summer life. Zheng Wei told reporters that volunteer service is very meaningful. Shanghai Hongkou APP "Micro Wish" provides a good volunteer service platform, and he will continue to pay attention to help more community students and old people realize their "wishes" in the future.

From pilot to full-scale development

Overcome the urgent difficulties and worries of special groups

In May of this year, Hongkou District piloted the lighting of "micro-wishes" activities in Ouyang, Jiangwan and other streets, including physical wishes such as school supplies, daily necessities, small household appliances and clothing, as well as service wishes such as life care, psychological comfort and information consultation that are suitable for the community and are easy to provide.

Since August, the activity of lighting "micro-wishes" has been carried out in all streets of the whole district. In combination with the arrangement and deployment of the practical activity of "I do practical things for the masses" in the study and education of party history, a "mass wish list" has been established, and party organizations in various fields and party member people in the whole district have been mobilized to light up the "micro-wishes" of more than 10,000 residents, and relying on the "home party building" organization guarantee, party-mass service positions, various mechanisms for contacting and serving the masses, online channels and so on, the elderly are

In order to further improve the participation rate of activities and promote the people’s needs to be known immediately, Shanghai Hongkou APP launched the "micro-wish" service section. The platform is open to all registered users of "Shanghai Hongkou APP", and citizens can initiate and claim "wishes" online. The party organizations and neighborhood committees in residential areas have been audited in the background, and they have been involved in the matching and docking of wishes all the time, effectively improving the efficiency of solving grassroots difficulties and people’s troubles.

How to publish "micro-wishes"?

Download and register for login

"Shanghai Hongkou APP"

(Ignored by registered users)

Step one:

Enter the "micro-wish" section of the home page

Step 2:

Click the "+"publish button.

Step 3:

Fill in the wish information as required.

Step 4:

Submit information

Waiting for community administrator’s approval

How to claim "micro-wishes"?

Download and register for login

"Shanghai Hongkou APP"

(Ignored by registered users)

Step one:

Enter the "micro-wish" section of the home page

Step 2:

Click "Wish" to enter the wish list.

Step 3:

Desire to choose "pending claim" status

Step 4:

Click to enter the details page.

Click the "to be claimed" button.

Step 5:

Submit information

Waiting for community administrator’s approval

Light up "micro-wishes"

Warm you, me, him

Waiting for you to participate ~

What did you wish for?

What wish did you achieve for others?

Welcome to tell Xiaohong ~

Reporter: Rola Chen.

Photo: Ouyang Road Street

Original title: @ Hongkou people, do you have any small wishes to realize? There is a "wishing pool" in Hongkou.

The live broadcast of the flying crane has attracted 400 million people to "watch" and upgrade the digital service.

"The scenery is so beautiful", "High-tech equipment", "The factory is so clean" and "It used to be so complicated to produce milk powder", and the barrage kept brushing.

In the picture, the red-crowned crane flies over the reeds on the lush wetland; In the endless fields, silage corn thrives; Under the blue sky and white clouds, cows take a leisurely walk; In the factory, cans of high-quality milk powder are continuously produced on the automatic sealing production line.

This is the picture of Feihe’s "Traceability Live Broadcasting" on August 28th. On the same day, Feihe created a "0-distance" immersive live broadcast experience for consumers by means of "cloud travel" through the live broadcast room between Beijing and Qiqihar.

It is reported that in the traceability season in August, Feihe has carried out more than 140 online special live broadcasts around milk source, technology and quality inspection. In 2020, the systematic traceability live broadcast of Feihe has been launched so far, with a cumulative viewing volume of more than 416 million people.

The above-mentioned scene is the final work of Feihe’s traceability season in 2021, and it is also the "normalization" practice of improving consumer service ability under the digital background in the past two years.

Traceable live broadcast refreshes consumer cognition in "Z era"

Since the online traceability inquiry system was launched in 2012, Feihe has been adapting to the times, gaining insight into the needs of consumers, deepening consumers’ understanding of the ecology and the whole production process of infant powder industry by promoting traceability, and enhancing consumers’ confidence in Feihe and domestic milk powder.

Feihe found that consumers in the "Z era" prefer to obtain information through video.

Since 2015, Feihe has launched a visual industrial cluster, and through the 360 full-motion video mode, it has fully displayed the key links of the industrial cluster, including the ecological environment, exclusive farms and pastures, and smart factories.

Affected by the COVID-19 epidemic in 2020, it is difficult to carry out offline traceability, so Feihe will carry out live traceability broadcast on multiple platforms, so that consumers can feel the "transparent chemical plant" from a distance and normalize it. In that year, Feihe organized a total of 707 traceable live broadcasts on various platforms, with a cumulative viewing volume of more than 180 million.

In 2021, Feihe continued to carry out the traceability activities of "offline+online live broadcast". And around the production links that consumers care about, a week-long 7*24-hour static live broadcast was carried out. That is to say, Feihe places static cameras that are turned on for 24 hours in key production links such as factories and pastures, so that everyone who wants to know the production situation of Feihe can watch the real information of production at any time for 24 hours to create a "transparent factory".

In this way, tens of millions of consumers see the Feihe industrial cluster through the screen, feel the natural environment of China’s 47 north latitude milk source, witness the quality pursuit from a pasture to a drop of milk to a spoonful of milk powder, and gradually increase their confidence in domestic milk powder and national dairy industry. During the live broadcast, positive audience messages are often screened.

"It’s really good to learn about the formula, freshness, safety and quality of domestic milk powder for the first time through live broadcast!"

"I didn’t feel at ease with domestic milk powder before, but now I have to give my baby domestic milk powder."

"Too detailed and intuitive, strict management, exclusive formula, safe production, domestic milk powder is ok!"

Create a diversified service system to meet the individual needs of consumers

In addition, by fully launching digital upgrade, Feihe can reach more users more conveniently and quickly, and capture market demand more timely and accurately. For example, through market insight, Feihe found that young services not only care about the safety and quality of products, but also care more about personalized service experience.

To this end, Feihe built a companion parenting platform-Xingma Club, and designed personalized customized services to provide customized content for users with different needs and different stages to solve the parenting problems of mothers. Among them, the platform also provides a free "online expert consultation" service for infant health and diseases that parents are most worried about.

Bao Ma said in the platform of Xingma Club that she used the platform from the first child to the second child. The explanation of authoritative experts helped her to establish a scientific and systematic parenting plan, which reduced a lot of parenting anxiety and made her enjoy the sweet parent-child time more calmly.

In the process of digitalization of Feihe, Feihe R&D team, aiming at the pain points of many families, combined with the advice of professional pediatricians, made every effort to build a "training gas station" module of digital shopping guide system, and passed on professional parenting knowledge and human care to every nanny in need.

For consumers who need offline communication, Feihe will hold hundreds of thousands of face-to-face communication activities all over the country every year to provide scientific parenting advice for novice parents.

According to the data of Feihe’s mid-year report in 2021, in the first half of this year alone, Feihe held 400,000 user exchange activities, including inviting professional nutritionists to give offline lectures, providing professional support for scientific feeding, nutritional supplement, parent-child relationship and early childhood education, popularizing parenting knowledge and providing extensive and operable parenting guidance for young parents.

As a leader in the domestic infant milk powder industry, Feihe will continue to adhere to the concept of "customer first", drive product research and development, iteration and terminal service upgrade with user needs, and provide consumers with better products and services.

(CIS)

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