Recently, it is rumored that the site of "abandoned hill" was accidentally dug up and destroyed during the construction of Xi ‘an subway. This paper not only analyzes that archaeological work is the "culprit" that delays the construction of subway, but also ridicules the Cultural Relics Bureau for going to work like a grave and being busy with cultural relics of little value. For a time, the protection of cultural relics was pushed to the forefront.

　　The site was discovered by accident? Will subway construction destroy cultural relics? Archaeologists are too busy to hastily dispose of unimportant cultural relics? Metro Line 5 needs to be temporarily rerouted? ……………………… Recently, 208 Fang contacted the Xi ‘an Cultural Relics Bureau and conducted an interview on related hot issues.

　　This information is not true

　　The net is ridiculous, and some mainstream media also follow suit. Under the internet profit model of "traffic is revenue", some communicators consciously or unconsciously get caught up in the reading volume of "100,000+",attract their attention with scary headlines such as "subway construction destroys cultural relics" and cover up the truth with inflammatory words such as "disposing of cultural relics at will". At first glance, the humorous style of writing is very lively, but it conveys the wrong information and misleads the public.

　　Behind the onlookers of this incident, not only the curiosity of the public was aroused, but also the public’s high concern for urban construction and cultural relics protection and the continuous improvement of cultural relics protection awareness. So, what are rumors? What about the real cultural protection work?

　　Proverbs 1: Does subway shield construction hurt cultural relics?

　　Truth: "Sorry, we are not in the same dimension."

　　According to archaeological data and investigation, the burial depth of ancient sites and tombs in the urban area of Xi ‘an is generally not more than 10 meters, while the subway shield construction is 10-mdash; It is less than 18 meters, so it will not "meet" with cultural relics. What about harm? There are large and deep ancient tombs outside the city, but the subway shield operation area is mostly carried out under the built roads and buildings, and these areas have carried out cultural relics exploration and archaeological excavation in advance during the road and building construction in the past, and it is difficult for the shield to encounter cultural relics.

　　Truth: "Don’t treat the cultural relics department as a small transparency."

　　Every subway in Xi ‘an has been "online" from line planning to construction. When planning, the subway line has evaded the known important sites; Before the construction, archaeological exploration will be carried out on the subway excavation sites and dispatching stations; When archaeological exploration reveals a site or an ancient tomb, archaeological excavation should be carried out first; After the archaeological work, the construction began. Planning, exploration, excavation and protection all have a set of strict process specifications.

　　"Before the construction of all projects in Xi’ an and the government’s land transfer, they must go through archaeological exploration and cover the whole city, which is rare in the country." Wang Zili, vice president of Xi ‘an Institute of Archaeology for Cultural Relics Protection, said that the implementation of "archaeological pre-positioning" has avoided the destruction of cultural relics in urban development and construction to the greatest extent. The so-called "accidental" discovery by netizens is just the inevitable result of archaeological work.

　　Proverbs 3: Metro Line 5 will be temporarily rerouted?

　　The truth: "The relevant personnel are ignorant: Why didn’t I know?"

　　In fact, as early as 2016, Xi ‘an Archaeological Institute confirmed and discovered the site of Dongmafang, a "Sanpu" cultural relic, in cooperation with the archaeological exploration of Qinhuang Avenue project in Xixian New Area. From July to November, 2018, the Epang Palace and Shanglinyuan Archaeological Team, which were jointly formed by the Institute of Archaeology of Chinese Academy of Social Sciences and Xi ‘an Institute of Cultural Relics Protection Archaeology, excavated the project land with an area of 9,402 square meters, and found 3 rammed earth building foundations, 23 cleaning wells, 15 stoves, 73 ash pits, 5 modern pits, 1 tomb and 25 anatomical ditches. According to archaeological excavations and documents, and through expert argumentation, it is preliminarily judged that the cultural remains here may be the capital of Yong Wang Zhang Han, one of the Three Qin Dynasties — — Abandoned mound site. Due to the large scope of this site, it partially involves the line between Ximafang Station and Convention Center Station in the second phase of Metro Line 5. In December of the same year, the cultural relics department and the subway department organized experts to study the fine-tuning scheme of the subway line involving this area, and now the technical scheme has been formulated and reported.

　　In the construction of Xi ‘an Metro Line 2, a series of scientific and effective technical measures were taken for the subway to pass through the cultural relics buildings such as Xi ‘an City Wall and Bell Tower, such as adopting two-way bypass, increasing buried depth, shield construction, controlling settlement, adopting underground excavation method and seamless connection, which has reference significance for the cultural relics protection in subway construction in other parts of China and has been affirmed by National Cultural Heritage Administration.

　　Proverbs 4: There are too many cultural relics in Xi ‘an, so you will hastily dispose of less important cultural relics?

　　Truth: "Equal treatment, the road is not wild."

　　Archaeological excavation should be carried out for the underground cultural relics found, and it needs to go through the steps of applying for excavation license, site excavation and cleaning, photography, surveying and mapping, site protection, reinforcement, registration number, packaging and extraction of cultural relics. "Like surgery, no matter how big or small, there are no fewer procedural steps. We should extract all the information and not deal with it rashly." Tang Long, director of the Cultural Relics Protection and Archaeology Department of Xi ‘an Cultural Relics Bureau, said that the protection of cultural relics is a national interest, and all archaeological excavations are treated equally, but the final display methods will be different.

　　After all, there are currently 3,246 immovable cultural relics registered in Xi ‘an, 52 national key cultural relics protection units, 108 provincial cultural relics protection units, and 264 city (county) cultural relics protection units ….. There are a large number, wide distribution and high level of cultural relics resources, which determines that the cultural protection work in Xi ‘an must be protected and displayed according to laws, regulations, steps and points.

　　Truth: "Cultural relics workers are explorers who restore history."

　　Tang Long told Fang Mei that archaeological work focuses on the first two of the three philosophical propositions — — "who am I" and "where do I come from". Archaeology is the basic work for the protection of cultural relics, and the material evidence provided by archaeology is the "just visiting" that connects the ancients and modern people, and enables modern people to intuitively feel the production and life scenes of the ancients and the splendid culture created.

　　"Before I have been to Sanxingdui, I can’t clearly understand what a" long-sighted "person is; Only after seeing the beautiful grape, flower, bird and silver sachet unearthed in hejia village cellar can we perceive the outstanding production technology and scientific and technological development level of the Tang Dynasty … "When it comes to unearthed cultural relics, Tang Long talked about it.

　　It is such a group of unknown archaeological explorers and guardians of cultural relics that cultural relics buried underground for thousands of years can wipe away the dust of history and glow with brand-new brilliance.

　　Babies buried along the subway

　　Fang Mei learned that the archaeological work of Xi ‘an Metro Line 2, Line 1, Line 3 and Line 4 has been completed, and these four subways have been completed and opened to traffic. The second phase of Line 5, Line 6 and Line 1, which are under construction, are all carrying out archaeological exploration and excavation. So, what are the archaeological discoveries along these subways?

　　Line two

　　A total of 174 ancient tombs were excavated along the subway that runs through the north-south axis of Xi ‘an city center. The tombs are small in scale and low in grade, and most of them belong to civilian tombs. Unearthed cultural relics are also very common, mainly pottery. Tombs are mainly distributed at the north and south ends of Line 2, especially in Zhangjiabao area in the northern suburb, and the burial times are mostly in the Western Han Dynasty. At the southern end of Line 2, the line passes through the ancient tomb area of Fengqiyuan in the southern suburbs of Xi ‘an, and the tombs of Han and Ming dynasties are mainly found.

　　On Line 1 (Houweizhai-Textile City Section), five ancient tombs were found, belonging to Han and Tang Dynasties. Among them, Kangfu Road subway station found one tomb of Tang Dynasty, Tonghua Gate (Jinhua Road) station found one ancient tomb, Wanshou Road station found two ancient tombs, and Textile City station found one ancient tomb.

　　Line 3

　　From 2013 to 2015, Xi ‘an Archaeological Institute conducted archaeological exploration, among which 36 modern tombs and 6 wells were found in the depot of the port area. No ancient sites and tombs were found.

　　Line 4

　　From May to October, 2015, Xi ‘an Archaeological Institute excavated 34 ancient tombs in Aerospace New Town Depot, including 8 tombs of Han Dynasty, 2 tombs of Northern Dynasty, 17 tombs of Tang Dynasty, 1 tomb of Ming Dynasty and 6 tombs of Qing Dynasty. A total of 263 cultural relics were unearthed. Of the 34 ancient tombs, 32 were stolen before archaeological exploration and excavation. In addition, in June 2016, Xi ‘an Archaeological Institute excavated two Han tombs at Daming Palace Station.

　　Metro Line 5 and Line 6 are under construction, and Xi ‘an Archaeological Institute is carrying out archaeological exploration in the excavation area of the station enclosure along the line and the parking lot of the depot. Recently, a Han tomb was excavated in the north of Muta Temple Park in cooperation with the construction of Science and Technology Sixth Road Station on Line 6.

　　What is the coffee spot of Xi ‘an cultural relics system in China?

　　Xi ‘an is a city built on a thousand-year-old historic site. Since the 11th century BC, when Fenghao, the capital of the Western Zhou Dynasty, was established, Xi ‘an has a history of 3,100 years of urban development. Thirteen dynasties established their capitals here, which lasted for more than 1,100 years. It is also known as the "four historical ancient capitals" together with Cairo, Athens and Rome, and its cultural heritage is recognized as systematic, typical and representative.

　　The outstanding feature of Xi ‘an city is that the modern urban area and the ancient cultural heritage area are seriously overlapped. Among the 490 square kilometers of the central urban area, there are more than 200 square kilometers of important sites, the most important of which are the capital sites and imperial tombs of Zhou, Qin, Han and Tang Dynasties.

　　According to the third national cultural relics survey, there are currently 3,246 immovable cultural relics registered in Xi ‘an, 52 national key cultural relics protection units, 108 provincial cultural relics protection units and 264 city (county) cultural relics protection units.

　　World cultural heritage has two places and six points: Terracotta Warriors and Horses; Silk Road: Chang ‘an — Tianshan Corridor Road Network: Weiyang Palace Site in Chang ‘an City of Han Dynasty, Daming Palace Site in Chang ‘an City of Tang Dynasty, Big Wild Goose Pagoda, Little Wild Goose Pagoda and Xingjiao Temple Pagoda;

　　There are 4 national archaeological sites parks: Qin Shihuang Mausoleum National Archaeological Site Park, Hanyang Mausoleum National Archaeological Site Park, Daming Palace National Archaeological Site Park and Weiyang Palace National Archaeological Site Park in Chang ‘an, Han, ranking first in the country, accounting for one-ninth of the country;

　　There are 5 provincial-level cultural heritage parks: Duling, Shunling, Huaqing Palace Site, Xi ‘an City Wall and Dahua Cotton Mill, accounting for one fifth of the province;

　　There are 136 museums in Xi ‘an, including 7 national first-class museums: Shaanxi History Museum, Terracotta Warriors Museum of Qin Shihuang Mausoleum, Xi ‘an Forest of Steles Museum, Hanyang Mausoleum Museum, Banpo Museum, Xi ‘an Museum and Datang West City Museum;

　　In recent years, Wei River Bridge Site in Chang ‘an City of Han Dynasty, Quercus Yangcheng Site in Qin and Han Dynasties (Yanliang) and Yangguanzhai Site (Gaoling) have gained ten new archaeological discoveries in China, which have attracted wide attention from all walks of life.

　　How to combine cultural protection with urban construction perfectly?

　　"In Xi ‘an, every hoe is a cultural relic", although it is a joke, it reflects the richness of Xi ‘an cultural heritage. Then, the problem comes: as a world famous historical and cultural city, Xi ‘an is always faced with the problem of how to protect the historical and cultural heritage and how to make good use of this urban resource on the basis of protection, so that the protection of historical and cultural heritage and urban modernization can coexist harmoniously.

　　In the face of contradictions, Xi ‘an has also formed a set of unique working mechanisms and systems to coordinate the protection of historical and cultural heritage and the development of urban modernization. For example, on the planning level, it is determined that the overall layout of Xi ‘an is a spatial development model of inheriting the ancient capital; At the level of laws and regulations, it constitutes the legal guarantee for the protection of historical and cultural heritage in Xi ‘an, and the work of cultural protection has a rigid constraint, which makes the protection of historical and cultural heritage have laws to follow and rules to follow.

　　According to Tang Long, in order to solve the problem of how to strengthen the protection of cultural relics in construction projects, the Regulations on the Protection of Immovable Cultural Relics in Xi ‘an, which was promulgated in December 2017, innovatively proposed that "before the allocation and transfer of land use rights, the municipal cultural relics administrative department shall organize archaeological investigation and exploration, and put forward opinions on land supply, and the expenses for archaeological investigation and exploration shall be borne by the municipal, district and county people’s governments". Not only did it solve the long-standing contradiction between cultural relics protection and construction projects, but it also realized the change from "archaeology before construction" to "archaeology before land transfer", making the land transfer a real "clean land", which is more conducive to developers’ investment and construction, and also has demonstration significance at the national level.

　　The "Xi ‘an Model" for the protection of great sites, the implementation of the "Museum City" construction, and the publication of the first industry consensus document "Xi ‘an Declaration" in the field of international cultural heritage protection named after the city of China … On the basis of the protection of traditional objects, the memory of cultural symbols, and the development and utilization of tourism value, how to endow historical and cultural relics with new connotations and new vitality, so as to organically combine them with modern urban functions, industrial development, employment and citizens’ lives, It plays a greater role in enhancing the city’s value, developing modern civilization, and improving the living environment, so that the urban civilization can develop continuously, and at the same time, the historical and cultural heritage can be protected and utilized forever. Xi ‘an has been advancing through exploration.

　　"Only by closely linking the protection of historical and cultural heritage with the expansion of modern urban functions, especially with the improvement of people’s lives, can history and culture be full of vitality, ‘ Cultural relics ’ In order to truly become ‘ Culture ’ Cultural relics can be truly ‘ Live ’ . For example, the opening of Daming Palace, Kunming Pool, Temple of Heaven and other sites has entered people’s lives in the form of public green spaces and parks. At present, Xi’ an is also actively exploring how to combine cultural relics protection with science and technology to better display cultural heritage, so that it can truly become a culture in the sense of people’s concepts and become a realistic and living culture, so that people can enjoy the dividends brought by cultural heritage protection. " Tang Long believes that only in this way can the development of modern cities be truly integrated with the protection of historical and cultural heritage, find a real foundation for the protection and display of historical and cultural heritage, and make historical culture a part of modern urban culture and people’s lives, thus becoming the core and soul of urban culture and enhancing the cultural self-confidence of the general public.

　　"Let the cultural relics speak and tell people the historical wisdom", as the Supreme Leader General Secretary said, every cultural relic is the narrator of China’s good story, and with a heart of awe, it is the immediate meaning of "making cultural relics alive" to explore the expression that cultural relics are easily accepted by modern audiences, tap the value of cultural relics in the new era, attract the public, especially young people, and let more people join in the protection of cultural heritage.

　　In the future, it is a test and a responsibility for Xi ‘an to integrate the natural geographical environment of a famous historical and cultural city with the internal texture of citizens’ life as a whole, and to show the historical and cultural development track of a thousand-year-old capital in a more comprehensive, three-dimensional and delicate way. (People’s Daily Central Kitchen Room 208 Wang Ziyu)

Welcome to the special promotion channel in Suzhou, car home, bringing you exciting news! At present, there is an unprecedented preferential activity in Suzhou market, which attracts much attention. Surprisingly, the highest discount rate reached an astonishing 298,000 yuan, which reduced the starting price of this luxury SUV to a minimum of 670,000 yuan. To seize this rare opportunity to buy a car, consumers who want to know more details and strive for higher discounts must click the "Check Car Price" button in the quotation form, so that professional consultants can answer your doubts and help you realize your desire to buy a car.

Range Rover Sport Edition interprets the perfect combination of luxury and sport with its unique design language. Its front face design is powerful, and the iconic air intake grille is made of exquisite chrome-plated material, with matrix LED headlights, showing a luxurious off-road style. The body lines are smooth and sculptural, and the overall style is dynamic, showing the dignity and strength of the Range Rover Sport Edition, which can attract people’s attention whether in urban streets or in the wild.

The side lines of Range Rover Sport Edition outline a kind of dynamic beauty with both strength and elegance. Its slender body size is 4946mm*2047mm*1820mm, and its wheelbase is as long as 2997mm, which gives it spacious interior space and excellent driving stability. The front and rear wheel tracks are 1702mm and 1704mm respectively, which ensures the balance and flexibility of the vehicle during driving. Tyre size is 255/60 R20, with exquisite rim design, which not only enhances the visual impact, but also provides excellent handling performance for drivers. On the whole, the side design of Range Rover Sport Edition not only shows the style of luxury SUV, but also gives consideration to practicality and sportiness.

The interior design of Range Rover Sport Edition shows the perfect combination of luxury and technology. High-grade leather and imitation leather materials are used in the carriage to create a delicate and comfortable touch and exquisite texture. Drivers will be attracted by the spacious cockpit, equipped with leather steering wheel, which not only has excellent grip, but also supports electric up and down+front and rear adjustment to ensure the best operation convenience. The 13.1-inch central control screen stands in the center, displaying information such as multimedia system, navigation and telephone, and integrating voice recognition control system, which is convenient and intelligent to operate. USB, HDMI and Type-C interfaces are distributed in the front row and back row to meet the entertainment and charging needs of passengers, including the wireless charging function of mobile phones, which adds convenience to the journey. The seat configuration is rich, and the main and passenger seats support front and rear adjustment, backrest adjustment and multi-directional lumbar support, and are equipped with heating and ventilation functions to ensure the comfort of long-distance driving. The electric seat memory function allows drivers and passengers to quickly adjust to their personal preferences, while the second-row seat back adjustment provides additional riding convenience. The overall interior design pays equal attention to practicality and luxury, reflecting the advanced positioning of Range Rover Sport Edition.

Range Rover Sport Edition is equipped with a powerful 3.0T L6 engine, with a maximum power of 265 kW and a maximum torque of 500 Nm, which can provide abundant power output for vehicles. With the 8-speed automatic manual transmission, the driver can experience a smooth and flexible shift process, and this engine is undoubtedly the key to its excellent performance.

Generally speaking, the owner of car home holds a unique view on the appearance change of Range Rover Sport Edition, although he thinks that it is more scientific and technological than the previous generation, and the rounded design reduces some sense of toughness. Nevertheless, this does not hinder the position of Range Rover Sport Edition in consumers’ minds, and it still wins the favor of many car owners with its excellent quality and performance. On the road of pursuing innovation and practicality, Range Rover Sport undoubtedly proved its strength and charm.

CCTV News:China Giant Panda Conservation Research Center is the largest, most comprehensive and highest-level giant panda conservation research institution in the world. In the past 10 years, it has not only made breakthroughs in overcoming artificial breeding of giant pandas, but also actively explored the wild release of artificially bred giant pandas and promoted the protection of wild giant pandas and their habitats.

　At Dujiangyan base of China Giant Panda Protection Research Center, the staff of Panda Hospital are conducting routine blood examination of giant pandas, which is of great significance to know the health status of giant pandas regularly. In addition to using advanced medical means to ensure the healthy growth of giant pandas, the Panda Center has made remarkable achievements in the field of wild release and introduction in the past 10 years.

Wei Rongping, Director of Wolong Shenshuping Base, China Giant Panda Protection Research Center:First of all, in the aspect of panda wild training and release, we have overcome the key technology of panda wild training and release, and we have innovatively adopted the technology of "mother animals with cubs", achieving a good result of successfully releasing 10 pandas and surviving 9 pandas.

Wei Rongping said that from 2017 to this year, six giant pandas in the Panda Center participated in the introduction work in the wild, and so far 10 cubs have been bred.

In the past 10 years, the Panda Center has also built the world’s largest and most extensive panda cooperation and exchange platform.

Wei Rongping, Director of Wolong Shenshuping Base, China Giant Panda Protection Research Center:By 2022, 18 zoos in 16 countries and regions have conducted international exchanges with us. By 2022, we have also bred 21 giant panda cubs overseas with international cooperation units.

In addition, in order to support the construction of the Giant Panda National Park and strengthen the protection of wild animals and plants, the Panda Center has also been approved to set up the Key Laboratory of Conservation Biology of Rare Animals in the Giant Panda National Park and the National Long-term Research Base of Conservation Biology of Endangered Wild Animals, focusing on the rescue and disease prevention of wild giant pandas, rejuvenation of small populations in the wild and breeding of captive giant pandas.　

Recently, the 3D model of the interior and exterior of the new Tesla was exposed, both inside and outside are basically the same as the new Tesla. It is understood that the new car is expected to be released in 2025.

According to the real shot of the interior, the gear configuration is cancelled, and the gear interface is integrated on the new screen for operation. At the same time, it is equipped with a push-button turn signal and a sliding touch shift operating mechanism, which makes the driving operation more convenient and intelligent. In addition, it is expected that the new car will add 256-color annular atmosphere lights on the basis of the new model, creating an encircling visual effect. The front area of the central armrest is decorated with imitation carbon fiber, which enhances the luxury and sports atmosphere inside the car.

In terms of appearance, according to spy photos and 3D models, the new Model Y adopts a design language similar to the new Model 3, and the front face has been adjusted to become more concise and neat. The headlight group has become more slender and adopted a narrow strip design, which enhances the fashion sense of the vehicle. Bumper lines have also become more concise, combined with slender headlights to create a more refreshing visual effect.

The waistline of the car body is basically consistent with the current model, maintaining the smooth lines and dynamic posture of Model Y.

The rear part of the car is equipped with an upturned duckling tail, which echoes the "C" taillight of the new Model 3, improving the recognition and sense of movement of the vehicle.

In terms of motivation, there is not much news yet. The new car is expected to be upgraded in suspension, performance and other parts.

Tesla Model Y is outstanding in the domestic medium-sized SUV market, and the new car has been upgraded greatly, so it is not a problem to continue this momentum.

Special feature of 1905 film network China film market kept the pace of breaking 100 million yuan in a single day for two consecutive months, easily helping the summer file in 2023 to break through the 20 billion box office mark. Now that the summer file is drawing to a close, China movies are still singing.

More than 30 new films will enter the market in September, with various types, from Starlight Glimmer.Ex-4: Early MarriageRock-solid, It ‘seems that my blood is not so boiling, Beckon Bear: mission to mars.It will take the lead in launching the first shot of the National Day file on September 28th. "93 International Train Robbery: Moscow Action" will meet with you on September 29th to ignite the last wave of movie-watching enthusiasm in September.

In addition to the much-watched National Day file, there are also many films worth seeing in the first half of September. The eighth suspectandGlad you came.All this yearShanghai International Film FestivalWon important awards.Stories of Yong ‘an TownIt was shortlisted for the 74th session.the Cannes Film FestivalThe 53rd parallel unit.Director’s biweekly unit.

A big wave of new movies is coming, so you might as well pick the screen work you want to see most through our movie guide!

Mid-Autumn National Day holiday must see movies in late September.

93 International Train Robbery: Operation Moscow

Director: Qiu Litao

Starring: Zhang Hanyu/Andy Lau/Huang Xuan/Janice Man

Release date: September 29, 2023

Recommended index: ★★★★★★★

Shortly after Qiu Litao’s "Pursuit of the Jedi" was painted, his new work "93 International Train Robbery: Moscow Action" officially entered the National Day archives, becoming Qiu Dao’s fourth work to meet the audience this year.

The film is adapted from the "China-Russia train robbery" which shocked China and foreign countries, and is jointly produced by Han Sanping and Andy Lau. After a lapse of 20 years, Andy Lau and Zhang Hanyu ushered in their fourth cooperation after world without thieves, in which the latter played a policeman. Huang Xuan challenged to play the villain robber for the first time. Janice Man, who is impressive with The Lost She, will also contribute new performances in the film.

Ex-4: Early Marriage

Director: Yu-sheng Tian

Starring: Han Geng/Ryan/Kelly

Release date: September 28, 2023

Recommended index: ★★★★★★★

Will you watch Ex-4 for the sake of "memory killing"? Where is TA who watched "Former 3" with you?The "predecessor" series announced its return after six years, and "predecessor 4: early marriage" discussed "why do people get married?" .

In addition to the "original team" Han Geng, Ryan and Kelly, "new faces" Liu Yase, Crystal and Zhu Yanmanzi also joined the sequel.After "unrequited love, falling in love and breaking up", director Yu-sheng Tian moved the emotional portrayal of young people such as "after-effects of breaking up", "marriage cooling-off period" and "trial marriage life" to the screen again, just like one side.mirrorAccording toShow modern love.

As strong ashuge rock》

Director: Zhang Yimou

Starring: Lei Jiayin/Zhang Guoli/Yu Hewei/Zhou Dongyu/Sean

Release date: September 28, 2023

Recommended index: ★★★★★★★

From its launch in 2019 to the official announcement in 2023, Hard as a Rock, which took four years to polish, is a rare film in Zhang Yimou to explore the theme of urban crime. Lei Jiayin, Zhang Guoli, Yu Hewei and other members appeared in the film without makeup, and Zhou Dongyu cooperated with his mentor again after Love of Hawthorn Tree for 11 years, with a strong film lineup.

Besides money, there is money, and officials have officials. "Rock-solid" focuses on the topic of anti-corruption. From the trailer, there are many eye-catching dramas such as killing people by car and forcing others to reach for boiling hot pot.Zhang Yimou’s sword refers to the black-and-white confrontation, which is full of visibility.

It doesn’t seem so hot.

Director: Gao Hu

Starring: Wei Xiang/Wang Zhi/Yue Liang/Allen

Release date: September 28, 2023

Recommended index: ★★★★★

Xing Wenxiong, director of The Killer Is Not Too Cold, is the screenwriter and producer, Gao Hu, director of The Battle at Lake Changjin’s photography, is the director of transformation for the first time, and Wei Xiang takes the lead in comedy. It seems that the blood is not so hot and funny.

Wei Xiang, the basketball coach, will lead a group of players with mental retardation and zero foundation to win the championship. It is reported that there are real people with intellectual disabilities in the film who contribute their own performances. Combining sports, comedy and other elements, "It seems not so hot" is also a rare film that takes care of such groups.

Autumn leisure time movie viewing recommendation in the first half of September

Unexpected life

Director: Zhiguo Zuo

Starring: Wu Zhenyu/Ren Suxi/Li Kangsheng

Release date: September 1, 2023

Recommended index: ★★★★

"Unexpected Life", formerly known as "Prosperity is Coming", is scheduled to be released on December 23, 2022. Now it has been renamed, and it has also been rescheduled to meet you on September 1.

The film belongs to the suspense theme of black humor and is a story about lies.Wu Zhenyu faded sharp edges and corners, playing a man who has been wandering for many years, and his eyebrows were a little more.coldSanggan. He will share a tangled relationship with Ren Suxi. It remains to be seen how the sparks between the two will be.

Stories of Yong ‘an Town

Director: Wei Shujun

Starring: Yang Zishan/Huang Miyi/Liu Yang

Release date: September 8, 2023

Recommended index: ★★★★★

Wei Shujun is undoubtedly a new generation of directors who have attracted much attention at present. His short film "Yanbian Youth", the long film "Wild Horses Divide their Manes", Yong ‘an Town Tales "The Mistakes by the River" all performed well in Cannes Film Festival. Among them, The Tales of Yong ‘an Town, a comedy-like art cinema, was shortlisted for the director’s biweekly unit of the 74th Cannes Film Festival.

The film is divided into three chapters: Waiting Alone, Looking Beautiful and The Moment of Pluto. It revolves around the story that happened after a crew settled in a little-known town.

In addition to the heroine Yang Zishan, seven domestic directors, including Liang Ming, Yang Jin, Yang Pingdao, Song Chuan, Yixiang Zhai, Geng Jun and Wu Zhongtian, also participated in the performance, showing the behind-the-scenes details of the cast in a humorous way.

The eighth suspect

Director: Jonathan Li

Starring: Dapeng/Lin Jiadong/Zhang Songwen/Qi Xi/Sun Yang

Release date: September 9, 2023

Recommended index: ★★★★★★★

"The Eighth Suspect" was adapted from the 1995 armed robbery case and was shortlisted for the main competition unit of this year’s Shanghai Film Festival. Dapeng changed the past funny painting style, became thin and indifferent, and played a "live" murderer. With this film, he was awarded the best actor in Shanghai Film Festival for the first time, and achieved a new breakthrough in his acting career.

Recently, Sun Yang, who was in full swing, played the villain again. In the play, he was once reduced to working as a black laborer in Myanmar, which skillfully echoed his role experience in "Put All Your Eggs".Lin Jiadong and Zhang Songwen, the "old players", jointly played a pair of conscientious policemen, seeking the truth and never giving up.

Glad you came.

Director: Jiayin Liu

Starring: Hugh/Leo/Qi Xi/Renhua Na

Release date: September 9, 2023

Recommended index: ★★★★★★★

At this year’s Shanghai Film Festival, the Best Actor Award was awarded to "Double Yellow Egg", not only to Dapeng, but also to Hugh in glad you came, and Jiayin Liu also won the Best Director Award for this film.

Boasting that he is close to writing, Jiayin Liu, who directed the film again after 14 years after Cowhide 2, aimed the camera at the writers. Wen Shan, the male actor played by Hugh, is a eulogy editor whose task is to "send someone the last journey" with warm brushstrokes.

After The Events of Life, another China film reflects the creator’s observation of life and death.It is worth mentioning that the two old partners of nirvana in fire get together again, and Hugh and Leo have a lot of opposite plays in the film. Glad you came is also Hugh’s successor.The ClimbersWorks that landed on the big screen again after four years.

Love history of three nobles

Director: Liu Siyi

Starring: Hu Xianxu/Yao Chen/Zhou Ye

Release date: September 9, 2023

Recommended index: ★★★★

The Love History of Sangui won the honors of "Winner’s Project Recommended by Investors" and "Winner’s Project Optimized by Types" in the 33rd Golden Rooster Venture Capital, and its potential was recognized. Li Shaohong and Yao Chen were the producers, escorting the newcomer director Liu Siyi.

The film is about fantasy love, and the key setting of the story is "sleeping with one kiss". In a ridiculous adventure, the protagonist Hu Xianxu kisses Yao Chen and Zhou Ye.

Parrot killing

Director: Ma Yingxin

Starring: Zhou Dongyu/Zhang Yu/Youhao Zhang

Release date: September 15, 2023

Recommended index: ★★★★★

Movies about fraud include "Put all your eggs in one basket" in August and "Parrot Kill" in September. The film story comes from a large number of real cases of "killing pigs" and reproduces the criminal routine of "in the name of love".

Zhou Ran (Zhou Dongyu), who was cheated of a huge sum of money by sweet words, quietly hatched a revenge plan. The role setting requires Zhou Dongyu to change from an ordinary girl who was immersed in love at first to a thoughtful nemesis. Can she control the contrast of the characters well? Will soon be tested by the public.

GT Racing: speed master

Director: neill blomkamp

Starring: Archie Madkey/david harbour/Orlando Bloom

Release date: September 1, 2023

Recommended index: ★★★★

GT Racing: speed master is a movie that racing fans can’t miss. It is adapted from the real experience of PlayStation gamers becoming professional drivers. More than 65 luxury racing cars appeared in the whole film, and the real scenes were shot at top tracks such as Slovak Ring, Dubai Circuit, North Ring of New Bogeling and Le Mans.

The racing car collided and volleyed, and the high-burning plot made the adrenal gland soar. It is hard to avoid moving people that civilians and teenagers rely on a cavity of blood to counterattack their dreams.

Venetian fright night

Director: kenneth branagh

Starring: kenneth branagh/Yang Ziqiong/tina fey

Release date: September 15, 2023

Recommended index: ★★★★

Venice fright night is adapted from agatha christie’s original novel The Murder on Halloween, which was produced by Murder on the Orient Express and The Massacre on the Nile.

Kenneth Blana, winner of the Academy Award, directed the barrel again and became the detective Poirot for the third time. Yang Ziqiong, the new Oscar winner, played a "psychic" who could communicate with the deceased.

How to solve a murder case without witnesses? The detective tour on the screen is about to start!

　　More than 4 million yuan of Bentley, more than 2.5 million yuan of Ferrari, more than 1 million yuan of Mercedes-Benz, plus more than 30 houses and more than 5 million yuan of deposits, as well as a box of Rolex, Cartier and other famous watches, these properties were acquired by Wu Mou, a 32-year-old Chongqing native with junior high school education, within three months.

　　Behind its rich property, there is an inter-provincial online gambling gang hidden in the internet space. On August 28th, according to the news of pinghu city police in Jiaxing, Zhejiang, after seven months of careful investigation, Pinghu police destroyed an inter-provincial mega-gambling gang.

　　As of press time, the police have arrested 36 suspects. According to the incomplete statistics of the police, the gambling gang involved 542 million yuan.

Some tools and illegal gains of gambling gangs seized by the police. Photo courtesy of the police

　　Friends circle advertising leads to a major case of online gambling.

　　In December 2018, the pinghu city Public Security Bureau’s Xindai Police Station got a clue that Zhou (female), a Henan native who works in a KTV in Pinghu, promoted and released an "Emgrand Entertainment" (a pseudonym) APP through WeChat friends circle to recruit players and agents. After investigation, the police found that the APP is a gambling game platform, which contains a variety of online gambling games such as "Sichuan Mahjong", "Bullfighting" and "Fried Golden Flower", and the funds in and out are particularly large.

　　On January 11th, Zhou was arrested by Pinghu police. With the arrest of Zhou, the police immediately analyzed and judged Zhou’s online gambling platform "Emgrand Entertainment". It turned out that Zhou’s last home was her boyfriend, but with a certain addiction to online gambling, there were few next homes. On the contrary, Zhou was a 7-level agent of the online gambling platform. In one month, 49 members and agents had been recruited, suspected of illegally profiting more than 50,000 yuan from it.

　　Police investigation found that the owner of "Emgrand Entertainment" platform is Wu Mou, a native of Chongqing, and the company is located in Shenzhen. The platform logs in through the form of WeChat authorization, and the spread speed is amazing.

　　In order to crack down on the whole chain, Pinghu police and the network police detachment of Jiaxing Public Security Bureau found that the network platform used gold coins as the settlement unit for gamblers to bet, and 1 yuan exchanged one gold coin. Since it was put into operation in September last year, there have been 810,000 members and 150,000 development agents, involving 524 million yuan and 118 million yuan in illegal profits.

Part of the illegal income of the suspect Wu Mou detained by the police. Photo courtesy of the police

Part of the illegal income of the suspect Wu Mou detained by the police.

　　Destroy online gambling dens across provinces　

　　The police task force combed the massive information, and an organized online gambling gang headed by Wu Mou and operating in a company gradually surfaced.

　　Due to the seriousness of the case, in May this year, the Zhejiang Provincial Public Security Bureau listed the case as a supervised case. On May 15th, with the support of the provincial public security department and the relevant departments of Jiaxing Public Security Bureau, the task force dispatched 120 police officers, divided into three groups, and rushed to Chongqing, Shenzhen and Chengdu to arrest them. By May 16th, the police had arrested 27 suspects, seized 16 computers, 65 mobile phones and 112 bank cards, and seized 310,000 yuan in cash. After that, the task force arrested several big agents and personnel of the upper and lower channels in the case and took compulsory measures for four people.

　　On August 8, Pinghu police dispatched more than 20 police officers again, arrested five suspects of a fourth-party payment platform who provided funds for the gambling platform in Wuhan, and seized 8 computers, more than 20 mobile phones and more than 100 bank cards on the spot. After investigation, the fourth-party payment platform provided funds settlement of more than 140 million yuan for the online gambling platform of "Dihao Entertainment" from October 2018 to January 2019, and illegally gained more than 2 million yuan.

Some tools of gambling gangs seized by the police. Photo courtesy of the police

　　According to reports, Wu Mou, the main member of the online gambling gang, is 32 years old and comes from Chongqing. After graduating from junior high school, I went to Shenzhen with my father. At the suggestion of my family, I trained in computer programming and application and accounting, and then I worked everywhere. I worked as a manager at the construction site and started a chicken farm in my hometown.

　　In 2016, during the course of opening a chicken farm, Wu Mou came into contact with online gambling and found business opportunities: acting as an agent can also make money. After Wu Mou became an agent in gambling sites, he developed four or five thousand people in two years, and earned about 20,000 yuan every day. In the second half of last year, Wu Mou decided to set up his own website as the boss. In August of the same year, Wu Mou went to Shenzhen to recruit more than 10 people, including Liu, to set up a team, spend 200,000 yuan to build an "Emgrand Entertainment" platform on the Internet, and discuss the profit before sharing it.

　　It is reported that the "Emgrand Entertainment" APP is distributed in the form of QR code, which is downloaded by scanning the QR code. There are gambling forms such as "Sichuan Mahjong", "Fried Golden Flower", "Bullfighting", "Long Hudou" and "Pushing a package", and customers can recharge and gamble directly from the platform. The website made a profit by tapping. Due to the large number of participants, the illegal profit reached 118 million yuan in just three months.

　　At present, the relevant suspects have been taken back to Zhejiang for further investigation, and the police are further digging into the specific circumstances of the case. (The Paper reporter Zhang Liutao correspondent Chen Yi)

Overview of installment car purchase cost:

• Bare car price: 146,900 yuan.
• Down payment: 58,760 yuan
• Loan interest rate: 4.75%
• Monthly payment for 36 installments: 2,632 yuan.
• Necessary expenses: 14,750 yuan (including purchase tax, licensing fee, etc.)
• Commercial insurance: 5,509 yuan (optional)
• Total loan price: 173,771 yuan (including loan principal and interest)
• Total interest: 6,612 yuan

Take 40% down payment and 3-year term as an example. The loan amount is 88 140 yuan, plus 5,509 yuan of commercial insurance and 14,500 yuan of necessary expenses. The final landing price is 173,771 yuan, and the monthly payment is 2,632 yuan. Commercial insurance includes basic insurance such as car damage insurance and third party liability insurance, but the specific insurance can be customized according to individual needs, except compulsory compulsory traffic insurance and vehicle and vessel use tax.

　　[Information] In recent years, there have been more and more independent models in China’s automobile market. However, due to the late start of independent enterprises, most independent enterprises have targeted their first products at the compact car market. Recently, we received a set of photos, and the Demo Car version of Shanghai GM-Wuling Automobile’s first independent car was exposed.

　　Through the concept of Wuling’s appearance, its body size is 4543/1758/1445mm, which is 2600mm and belongs to a compact car. The interior of the spar-style headlights is decorated with light groups. With the combination of lines in the front, this car should be the final conceptual version of Wuling autonomous vehicle.

　　The interior design of the car is relatively simple and fashionable, with fewer buttons in the center console, a multimedia display installed at the top, a barrel as an instrument and a three-spoke steering wheel showing a little sporty atmosphere.

　　Configuration, we can power windows, multimedia display, automatic air conditioning, which are common configurations on autonomous vehicles, are also equipped by Demo, but 215/45 R17 tires should not become standard.

　　In terms of power, Wuling Demo Car will use a 1.8L engine and match a 5-speed manual transmission. It is reported that the price of the car may be set at around 50,000 yuan. It may be listed next year. (Text/car home He Kuan)

　　Guangdong, backed by Nanling Mountain and facing the South China Sea, has been one of the starting points of the Maritime Silk Road since ancient times and has long been the first in fashion. As the vanguard, pioneer and experimental area of China’s reform and opening up, Guangdong plays an important role in the overall situation of Chinese modernization.

　　From April 10th to 13th, General Secretary of the Supreme Leader visited Guangdong, which was his fourth visit here since the 18th National Congress of the Communist Party of China. In four days, the general secretary went deep into enterprises, ports, rural areas and other places to clarify the direction and guide the path for Guangdong’s development.

　　How to "be in the forefront in promoting Chinese modernization"? At the report meeting of the provincial party Committee and government on the 13th, the General Secretary made a key point for Guangdong, that is, to do a good job in building Guangdong-Hong Kong-Macao Greater Bay Area — —

　　"Take the construction of Guangdong-Hong Kong-Macao Greater Bay Area as a great opportunity for Guangdong to deepen its reform and opening up, and put it in the top priority, with the Pearl River Delta as the main position, and do a good job of this great event with the strength of the whole province, so as to make Guangdong-Hong Kong-Macao Greater Bay Area a strategic fulcrum of the new development pattern, a demonstration place for high-quality development and a leading place for Chinese modernization."

△ Overlooking Guangzhou.

　　Building Guangdong-Hong Kong-Macao Greater Bay Area is a major national strategy planned, deployed and promoted by the Supreme Leader General Secretary. In recent years, Guangdong, Hong Kong and Macao have accelerated the integration and development, and Greater Bay Area has created 1/9 of the country’s economic aggregate with 0.6% of the country’s land area. This hot land with an area of 56,000 square kilometers and a total population of more than 80 million presents unprecedented vitality.

　　— — Become the strategic fulcrum of the new development pattern

　　During this visit to Guangdong, General Secretary of the Supreme Leader stressed in Xuwen Port, Zhanjiang that the port should be built into a modern integrated land and water transportation hub connecting Guangdong-Hong Kong-Macao Greater Bay Area and Hainan Free Trade Port. At LG’s Guangzhou manufacturing base, the General Secretary issued an invitation to foreign investors: come to China, Guangdong and Guangdong-Hong Kong-Macao Greater Bay Area, deepen the China market, and create new glories for enterprise development.

　　In the case of weak global economic growth, China will accelerate the construction of a new development pattern and strengthen the construction of business environment, and its market advantage will become more obvious. Under such a background, Guangdong-Hong Kong-Macao Greater Bay Area has unlimited potential.

　　On April 6th, the first batch of 20 typical cases in Guangdong Province to promote the connection mechanism of Guangdong-Hong Kong-Macao Greater Bay Area Rules were published, including 7 cases involving business environment. For example, Qianhai took the lead in exploring the application mechanism of extraterritorial law and accumulated fresh experience in promoting the high-level opening of the legal service industry; The format specification of cross-border credit report has laid a foundation for mutual recognition of cross-border credit between Shenzhen, Hong Kong and Macao, and provided reference for cross-border credit cooperation between China and other economies around the world.

△ A Hong Kong-Zhuhai-Macao Bridge shuttle bus from Hong Kong to Zhuhai entered Zhuhai.

　　In addition, the global transportation system also provides more possibilities for Guangdong-Hong Kong-Macao Greater Bay Area to become the strategic fulcrum of the new development pattern.

　　With the full recovery of the Guangzhou-Shenzhen-Hong Kong cross-border long-distance high-speed railway, the laying of the main line of the Guangzhou-Shantou high-speed railway has been completed, the Nanzhu (China) intercity project has started, and the infrastructure construction of the "one-hour living circle" in Guangdong, Hong Kong and Macao has become increasingly complete.

△ Scenery on both sides of Victoria Harbour in Hong Kong

　　All 11 cities in Greater Bay Area have ports, which is one of the regional port groups with the largest throughput and the best water depth conditions in the world, and the throughput of regional ports ranks first among all bay areas in the world. It is estimated that by 2035, Guangdong-Hong Kong-Macao Greater Bay Area will have 7 transport airports and 17 runways, with a passenger throughput of 420 million passengers and a cargo and mail throughput of more than 20 million tons, thus building a world-class airport group leading the world and developing with high quality.

　　Overlooking the earth from space, Guangdong-Hong Kong-Macao Greater Bay Area has become one of the most brightly lit areas on the blue planet in the satellite night view.

　　— — Become a demonstration site for high-quality development

　　What is high-quality development? General Secretary of the Supreme Leader once explained: "More specifically, high-quality development is from ‘ Is there ’ Turn ‘ Ok ’ 。”

　　Guangdong is a big automobile province. In 2022, the automobile output reached 4.1 million, ranking first in the country for many years. Not only the traditional automobile industry is huge, but also the leading enterprises of new energy vehicles, such as BYD and GAC Ai ‘an, are increasingly becoming important growth points of Guangdong’s economy.

　　On April 12th, General Secretary of the Supreme Leader visited Guangzhou Automobile Aian New Energy Automobile Co., Ltd. and stressed that China is a big country, so it should attach importance to the real economy and take the road of self-reliance. Key core technologies should be based on independent research and development, and international cooperation is also welcome. It is necessary to strengthen education and personnel training and lay a solid foundation for self-reliance and self-reliance in science and technology.

△ Intelligent production line of Guangzhou Automobile Ai ‘an assembly workshop

　　It is the only way to change from "having" to "being good" and accelerate the realization of high-level scientific and technological self-reliance.

　　Relying on Guangdong-Hong Kong-Macao Greater Bay Area, an important power source, Guangdong is working with Hong Kong and Macao to speed up the construction of a world-class bay area and a world-class urban agglomeration, and to build a demonstration site for high-quality development.

　　On the first working day after the Lunar New Year this year, Guangdong held a provincial conference on high-quality development, stressing that it will highlight and deepen the cooperation between Guangdong, Hong Kong and Macao, and establish and coordinate the implementation of the annual task list of major issues and major projects in Guangdong-Hong Kong-Macao Greater Bay Area.

　　Since then, Qianhai Administration and Hong Kong have jointly issued the Sixteen Measures on Building an Intellectual Property Innovation Highland in Qianhai, Shenzhen and Hong Kong to promote Greater Bay Area to cultivate a fertile soil for scientific and technological innovation; The Catalogue of Encouraged Industries in Hengqin Guangdong-Macao Deep Cooperation Zone was issued, which supported 185 categories, including scientific research and development, high-end manufacturing industry and Macao brand industry … …

△ Located in the startup area of Guangming Science City in Shenzhen. It is expected that scientific apparatus, a synthetic organism in the start-up area, will be partially put into use this year.

　　As of February this year, Greater Bay Area has gathered 51 unicorn enterprises, accounting for about 1/6 of the country and 1/20 of the world. Guangdong’s comprehensive ability of regional innovation ranks first in the country for six consecutive years. From exploration to guidance, Guangdong-Hong Kong-Macao Greater Bay Area is continuing to give full play to the advantages of reform and opening-up, and create a model of high-quality development.

　　— — Become the leading place of Chinese modernization

　　"Chinese modernization" is a key word that runs through the general secretary’s visit to Guangdong.

　　At Dashuiqiao Reservoir in xuwen county, Zhanjiang, the General Secretary pointed out that to promote Chinese modernization, water resources should be taken into account.

　　In Baiqiao Village, Genzi Town, Maoming, the General Secretary said to the villagers: "To promote Chinese modernization, we must comprehensively promote rural revitalization and solve the imbalance between urban and rural development."

　　At the briefing, the General Secretary emphasized: "The common prosperity of all people is the essential feature of Chinese modernization, and coordinated regional development is the inevitable requirement for achieving common prosperity."

　　During the first three visits to Guangdong, General Secretary of the Supreme Leader visited the Pearl River Delta, northern Guangdong and eastern Guangdong successively. This trip to western Guangdong, where Zhanjiang and Maoming are located, sends a strong signal to promote regional coordinated development and common prosperity. At the same time, it emphasizes the optimal allocation of water resources, which is also an important means to solve the problem of unbalanced regional development.

△ Self-driving cars carry out road tests in Hetao Shenzhen-Hong Kong Science and Technology Innovation Cooperation Zone.

　　It is proposed that Guangdong-Hong Kong-Macao Greater Bay Area should be built into a leading place of Chinese modernization, and the General Secretary has far-reaching considerations.

　　From a national perspective, the imbalance of regional development is a problem to be solved step by step in the process of building a socialist modern country in an all-round way. Guangdong’s exploration in promoting regional coordinated development will provide experience for the whole country.

　　In recent years, Greater Bay Area has played a leading role in radiation, intensified industrial transfer, and coordinated the layout of productive forces in the nine cities of the Pearl River Delta and Guangdong, East and West, driving the surrounding areas to accelerate development; Actively participate in the construction of a new land and sea passage in the west, build a Guangdong-Guangxi-Guizhou-Yunnan high-speed rail economic belt in Zhaoqing, Guangdong, and build an integrated cooperation zone between Shenzhen, Jiangxi and Hong Kong in Ganzhou, Jiangxi, so as to promote the development of Central South and Southwest China; Work together with national strategies such as Beijing-Tianjin-Hebei, Yangtze River Delta and Hainan Free Trade Port to create an important power source leading high-quality development … …

　　As one of the regions with the highest level of openness and the most dynamic economy in China, Guangdong-Hong Kong-Macao Greater Bay Area has the unique advantage of creating a leading place of Chinese modernization by giving full play to the comprehensive advantages of Guangdong, Hong Kong and Macao and opening up new opportunities through complementary advantages.

△ Hong Kong-Zhuhai-Macao Bridge

　　Tide surges in Dawan, and Qian Fan races. If we do a good job in Guangdong-Hong Kong-Macao Greater Bay Area’s construction, Guangdong will surely be in the vanguard of comprehensively deepening reform and opening up to the outside world at a high level, and will be at the forefront in promoting Chinese modernization.

　　Producer: Geng Zhimin

　　Producer Xing Lai

　　Editor-in-Chief Ning Lili

　　Information Liu Xinyan

　　Visual sense Jiang yuhang

Writing | ｜H.H
Edit | Yong Yang

After the official announcement of "big price reduction", he handed over a forecast of the worst semi-annual performance since listing.

According to the announcement, the net profit attributable to shareholders of listed companies in the first half of 2024 was 21 million to 30 million, a year-on-year decrease of 84.15% ~ 88.91%; The net profit after deduction is only 7 million to 16 million. Originally, I thought that the net profit in the first quarter fell by nearly 60%, which was already the bottom after the large-scale price reduction of good shops. I didn’t expect the performance in the first half of the year to be even more unexpected.?

Source: Announcement of Good Shop

At present, the price reduction carried out at the end of last year has had a great impact on the profitability of good shops. At the same time, competitors, represented by snack shops, are on a roll, making it even more difficult for good shops to fight.

On June 12th, Busy Snacks Group officially announced that its snacks were busy and the number of Zhao Yiming snacks stores in China officially exceeded 10,000, becoming the first brand in the snack chain industry to break through 10,000 stores. Snack-selling stores, known as "Good Shop Pingti", have quickly captured the city at a lower price in the past few years.

The reality shows that blindly pursuing low prices may not be able to beat competitors, but it will sink itself into a quagmire. To this end, the transformation strategy of good shops began to shift the focus to a healthy direction.

According to "Little Red Book’s User Insight Report on Snack Industry in 2023", in addition to pursuing emotional value, more and more consumers are beginning to pay attention to the ingredient list and have greater health needs. Good shops seize this point to carry out a comprehensive upgrade and advocate "natural and healthy new snacks".

Then, what are the odds of starting a healthy good shop?

The road to price reduction is also blocked?

In November, 2023, Yang Yinfen, the general manager of Liangpin Store, who took office for only three days, issued an open letter, officially announcing that it would implement the largest price reduction for the first time since the company was founded 17 years ago. The average price reduction of its 300 products was 22%, with the highest drop of 45%, which made Liangpin Store return to the image of its neighbors.

Combined with the gross sales margin of about 27% in the previous two years, the good shops after price reduction are very close to the cost line.

At that time, good shops were experiencing a large-scale closure under the background of the rapid rise of snack outlets, and both revenue and net profit were under pressure under the impact of competitors.

According to the 2023 financial report, the annual revenue of good shops was 8.046 billion, down 14.76% year-on-year; The net profit of returning to the mother was 180 million, a year-on-year decrease of 46.26%. You know, this is the first time that the revenue of good shops has declined in the past 10 years. It is no wonder that Yang Yinfen, the general manager, said in an open letter that "it is not only a difficult problem to live, but a question of whether we can live or not".

It is true that the good shops that have been taking the high-end route have to take the initiative to take the initiative in the face of the pressure of competitors and the impact. It’s just that this price-for-quantity strategy has not really helped the good shops get out of the predicament.

Source: Liangpin Shop Official Weibo

In the first quarter of this year, the company’s net profit was 62.48 million. According to the interim results forecast, the net profit was 21 million to 30 million. In the ideal state, the net loss of good shops in the second quarter was also above 30 million.

The price reduction strategy has been carried out for more than half a year, but the losses of good shops are getting bigger and bigger. In contrast, the official of Liangpin Store said that the decline in performance was mainly due to the price reduction of stores and the early termination of the equity incentive plan included in the current profit and loss. Of course, the price reduction is the key reason for the sharp decline in the net profit of good shops, in addition to the reduction of government subsidies and the rapid decline in online channel revenue.

First of all, look at government subsidies. According to the data of past financial reports, in 2023, good shops received a total of 87.057 million government subsidies, and in 2022, this figure was 160 million. By the first quarter of this year, the government subsidies received by good shops had fallen to 9.49 million.

Secondly, the scale of online revenue has shrunk. With the vigorous development of Internet e-commerce, the online revenue of good shops reached 4.858 billion in 2021, accounting for 53% of the total revenue. In the following two years, the online revenue of good shops continued to decline. In 2023, the online revenue of 3.167 billion yuan fell by 32.58% year-on-year.

In contrast, Yanjinpu’s e-commerce business increased by 98% year-on-year in 2023, reaching 828 million; Three squirrels achieved sales of 1.204 billion yuan through the layout of Tik Tok platform, up 118.5% year-on-year.

At present, the good shops that started from traditional stores seem to be caught in the embarrassing situation of "no village in front, no shop in the back". Offline stores can’t beat snack shops by reducing prices. Online stores miss the rise of a new generation of e-commerce platforms such as Tik Tok, and miss the traffic. It is obviously difficult to achieve longer-term development only by shouting the slogan of "high-end snacks".

Competition in track involution and snack industry intensifies.

By the end of 2023, Liangpin Store had 1,256 directly operated stores and 2,037 franchised stores, with a total of more than 3,000 stores. Objectively speaking, a single brand can open 3000 stores nationwide, and its strength should not be underestimated.

Only in the past few years, with the rapid rise of snack shops, the market share of traditional snack brands has been greatly impacted.

According to "Blue Book of China Snack Discount Industry in 2023", the snack discount market developed rapidly with an average annual compound growth rate of 114.6% from 2017 to 2022, and the sales soared from 3.7 billion to nearly 100 billion RMB. Moreover, from 2021 to 2023 alone, the number of snack supermarkets in China increased tenfold from 2,500 to 25,000.

Among them, the most representative is the Busy Snacks and the Ming Ming Busy Group after the merger of Zhao Yiming Snacks.

Just in June this year, Mingming was very busy that the total number of stores of its two major brands in China officially exceeded 10,000, becoming the first Wandian Group in the industry, ranking first in the industry with a market share of 18.5%. In the second place is Wanchen Group, which is a collection of snack brands such as Haoxianglai and Laiyoupin, with a market share of 17.5%, followed by good shops and three squirrels.?

Source: Snacks are very busy official Weibo

Undeniably, as the "Pinduoduo of the offline snack industry", mass-market stores do have a great advantage over traditional brands in terms of price. The original price of each bottle of Coca-Cola in 3 yuan can be bought in 2 yuan. The products of Wang Laoji in 2.6 yuan and Ipoh in 1.2 yuan are only sold in 6.5 yuan, which is usually as low as about 60% compared with the traditional channel discount stores.

Big brand drainage is just a strategy to attract consumers. What really supports the sustainable development of snack shops is the white brand goods in the stores, which is the so-called "flat replacement is more cost-effective".

For example, snacks are very busy. There are more than 1,600 SKUs in the store, among which big-name goods used for drainage account for about 25%, and more than 50% of white-brand goods contribute most of the profits, and the gross profit margin is generally above 30%.

In fact, most players in the snack industry usually exist as brand builders, just like there are many white-label suppliers behind good shops and herbs. Suppliers provide products, and brands add Logo for marketing promotion.

Mass-selling stores follow the same routine, but will reduce costs through large-scale collection, thus making lower prices than traditional brands to make consumers feel more cost-effective.?

Source: Snacks are very busy official Weibo

In addition to low prices, the deeper reason lies in the rich product categories in snack shops. When it comes to three squirrels, most people’s first reaction is nuts. The preserved meat, dried fruit and bread in good shops are also very popular with consumers. Gan Yuan food is good at seasoning nuts, but the difference is that mass-market stores can make consumers buy them all in one stop by differentiating zero food.

Under the impact of snack shops, good shops are struggling, and other competitors are also under attack. In the first quarter of this year, the net profit of Youyou Food decreased by 8.77% year-on-year to 43.29 million, and the gross profit margin of Gan Yuan Food’s main business decreased by 0.99%, of which the e-commerce model decreased by 10.55%. In order to maintain growth, the promotion expenses of Yanjin Shop increased by 90.02% year-on-year to 91.01 million in 2023.

Adhering to the principle of "if you can’t beat it, join it", in the third day of this year, a squirrel official announced that snacks were very busy, and Zhao Yiming snacks reached a cooperation to put the goods on the line to snack shops; Earlier, in 2022, the good shop also launched the snack discount brand "Snacks Hard Home". As of last October, the number of stores of Snacks Hard Home in Hubei Province had just exceeded 300.

It is worth mentioning that in April 2023, Liangpin Store acquired part of the equity of Zhao Yiming Snacks for 45 million yuan through its wholly-owned subsidiary. It’s just that the good shop sold its equity after holding it for less than half a year, and the interval was less than one month, and Zhao Yiming Guanxuan and Snacks were busy merging. Therefore, the good shop took Zhao Yiming to court, which was an episode in the process of exploring a new model.

Can you break the game if you are healthy?

If a good shop only passively accepts the offer under the attack of a mass-market store, it will always let its competitors lead by the nose. It is better to focus on the supply chain, play a good quality card and make healthier snacks with high quality and price ratio.

In April, Liangpin Store released a brand-new brand value proposition "Natural and Healthy New Snacks"; At the 2024 Food Innovation Exhibition held at the end of June, the good shop explained the insight behind the brand-new idea to the outside world for the first time, initiated the new standard of "five reductions", namely, "reducing salt, sugar, fat, oil and food additives", and launched the "thick meat prune" with clean ingredients list, "Dongkui Yangmei" with zero preservatives and 20% sugar reduction.

Source: Liangpin Shop Official Weibo

According to incomplete statistics, since April this year, more than 60 kinds of healthy snacks have been added to good shops. At the same time, it is announced that it will take three years to remove all unnecessary additions from snacks through technological innovation.

In other words, Liangpin Store officially turned the strategic positioning of "high-end snacks" proposed in 2019 to "natural and healthy new snacks".

As a giant in the snack industry, the shift from high-end to healthy quality is inseparable from the support of all links in the supply chain, which is precisely the difficulty that good shops need to focus on next.

First, trace the origin of the product and control the whole link.

In order to make better cookies, good shops and suppliers compared almost all potato producing areas in China, and finally selected Tengzhou potato after more than 300 recipe experiments; Yangmei is a good shop that traces back to the best place of origin and chooses Dongkui Yangmei. After picking, it enters the cold storage at MINUS 18 degrees for quick freezing. Only cleaning and sugar stains are carried out in the processing process, and no preservatives are really added. In addition, it also includes thick prunes, bread and cakes and other products.

Secondly, as a terminal enterprise in the supply chain system, good shops are also pursuing long-term.

As a mass consumer, what many people don’t know is the explosive items such as wild bamboo shoots and sea knots sold by good shops. In fact, behind them are the products launched by the brand side to continuously help suppliers improve their technology and improve efficiency.

Source: Liangpin Shop Official Weibo

Based on this, many natural and healthy new snacks introduced by good shops have achieved good performance. Since the beginning of this year, the sales volume of light and sweet dried mangoes has increased by 275% year-on-year, the fish larvae in bamboo baskets have increased by 167%, and the monthly sales volume of single products has exceeded 10 million, making it the only biscuit product in China that won the Crystal Award in 2024.

In the eyes of the industry, the blind pursuit of price war belongs to the style of "injuring one thousand enemies and losing eight hundred".

Instead of constantly exchanging price for quantity, it is better to refer to the practice of Sam member stores in many supermarkets, ensure the quality and reduce the cost through scale. Even if the price may not be the lowest, it can also form its own moat through a higher quality-price ratio.

The only thing to worry about is that the good shop is not from a research and development company. In 2023, the R&D expense ratio was only 0.54%, which was significantly lower than that of Yanjin Shop (1.94%) and Jinzi Food (1.92%).

It is necessary to increase more R&D investment to continue to cultivate healthy snacks. It will take time to further verify whether the good shops that have entered the loss stage can achieve long-term success.