Yuetong appeared in 2023CIBE exhibition with ＂black technology＂ soft eyelashes, and won many awards such as ＂Brand Award of Fashion Beauty List＂.

　　　According to the Report on the Development of Consumer Brands in China in 2021, the online listing rate of local brands has exceeded 70%, which has set off a wave of domestic products among the main consumers. However, it is still a huge problem for most start-up domestic brands to quickly emerge in the increasingly congested and involuted beauty market. As a "up-and-coming star" who achieved a billion-dollar sales breakthrough less than two years after its establishment and won the TOP 1 sales volume of false eyelashes on e-commerce platforms such as Tik Tok Tmall for two consecutive years, WOSADO Yuetong’s success proves that as long as the right track is selected, the segmentation field can also become a new growth engine.

　　On September 4th, the 63rd "CIBE (America Expo) New Brand Conference" hosted by Guangdong Beauty Salon Cosmetics Industry Association officially kicked off in Guangzhou. Yue Tong, as the pioneer of soft eyelashes, was invited to attend. Her unique innovative design and subversive product experience made her stand out from many brands, and she successfully won two awards, namely "Brand Award of Beauty Fashion List" and "Product Award of Beauty Fashion List" at the award ceremony on the 6th.

　　The popularity of the booth is bursting, and the strength is "circled" by countless merchants.

　　At this CIBE, a group of domestic cosmetics brands gathered together, and Yuetong made a stunning appearance with a series of forward-looking beauty products, focusing on the series of soft magnetic false eyelashes that led the industry to change, creating an immersive experience scene for the audience. On the first day, it attracted hundreds of customers or participated in product trials, or consulted and negotiated cooperation. The booth was crowded and received rave reviews, which became a beautiful landscape that attracted much attention.

　　Anchored subdivision track, specially designed for eyelash users.

　　According to the market analysis report of false eyelashes industry in 2023, by 2028, the global false eyelashes market will reach 10 billion yuan, and the style update speed of domestic eyelash products will not exceed 3 months on average. On the contrary, the common products and services such as grafting and planting eyelashes in the market cannot meet the multiple needs of women for the safety, hygiene and personalization of false eyelashes at the same time — — Because the personal hygiene and tool disinfection of the eyelash artist are uncontrollable, the source of the planted eyelash material is unknown, there is no quality certification of professional testing institutions, and there are health and safety hazards such as bacterial infection, which poses a higher safety risk to pregnant people; Once planted, the eyelash style cannot be replaced within 1-2 months, and there will be an embarrassing period of eyelash shedding. Therefore, there is an urgent need for a safe, comfortable, efficient and convenient false eyelash that can be matched at will to fill the market gap.

　　Therefore, with profound market insight and agile strategic decision-making, Zhao Weisheng, the founder of Yuetong brand, combined with the international high-tech team, and with world-class research and development strength, created a new era of soft magnetic eyelashes with "0 glue on the eye, beautiful when you wear it, and detachable at will".

　　Insist on innovation-driven, exclusive soft magnetic technology has attracted much attention

　　As we all know, with the cosmetics industry in the 21st century stepping into the era of scientific research, empowering products with science and technology and building strong technical barriers are increasingly becoming the key to breakthrough.

　　Based on four years of visiting thousands of false eyelash users in six cities, Yuetong collected thousands of eye shape data and over 100,000 product fitting data, combined with the unique eye shape characteristics and eyelash use needs of Asian women, based on the self-created soft magnetic science system, and joined hands with many international top experts in the field of magnetism, such as Song Baozeng and Liao Yingxiang, to take the lead in setting up the world’s first "soft magnetic beauty bionic laboratory", and applied soft magnetic science to the field of makeup for the first time. After thousands of experiments and repeated upgrades, the exclusive R-SLM patent portfolio was invented. With safer materials, softer wool, tighter magnetic force and lighter magnetic stripe, the ultimate wearing experience of 0-glue soft magnetic second adsorption, soft fit without burden, persistent curling, and easy disassembly and replacement was realized, which solved the trouble of false eyelashes from the root and won 20+ national patent inventions.

　　Cutting-edge quality benchmark, scientific research leading and ingenious persistence are the composite results.

　　In addition to product research and development, we always adhere to intensive research and innovation, and strive for perfection in product quality. We strictly control every research and development process and carefully polish every product detail to create a standardized highland in the field of false eyelashes segmentation.

　　At the beginning of its establishment, Yuetong established the strategy of building an independent supply chain. At present, it has established its own factory of more than 50,000 square meters, which controls the whole link from the research and development of raw materials and equipment, mechanized production line and manual operation, and realizes the integration of R&D, production and marketing.

　　In the selection of raw materials, Yuetong has been selected from all over the world, and finally chose DuPont to reach an exclusive strategic cooperation, becoming the first brand in the industry to adopt DuPont Tynex and Kulex silver-based antibacterial materials. Tested by FDA, SGS, Rohs and other international authoritative organizations, it has reached the food-grade use standard, with the bacteriostatic rate as high as 99%,0 glue, 0 formaldehyde, 0 preservative, no bacteria after repeated use, mild and no irritation to eye skin, effectively ensuring safety and comfort.

　　In the production process, Yuetong gave up mechanized production. From the first step of wool knitting, to the style cutting of eyelashes, and finally to the curling and setting, hundreds of eyelash weavers insisted on making them all by hand, eliminating the use of glue and chemical solvents, just to present safer and more natural eyelashes.

　　Going abroad and building a global diversified channel strategy

　　At the moment when the domestic beauty market is growing wildly, it is precisely because Yuetong insists on taking the user’s needs as the guide and constantly refreshes the new height of makeup care technology that she can become a frequent visitor to the domestic makeup list and achieve a double harvest of sales and word of mouth.

　　As a pioneer in inciting eye makeup market segments, Yuetong’s "ambition" goes far beyond this. In the domestic beauty red sea, a brand-new blue ocean track has been created, and at the same time, it has also made strong inroads into international markets such as Asia-Pacific and North America. It has been exported to eight overseas countries and regions, and has served more than 30 million users worldwide, becoming another "dark horse" brand that successfully went to sea after Hua Xizi and Perfect Diary. Excellent product R&D strength, global industrial resource integration ability and accurate digital marketing ability enable Yuetong to lay out multiple channels in a three-dimensional way, and build a matrix of scientific and technological makeup products that meet consumers’ expectations. Let’s wait and see how far it can sail in the "sea of stars" of the global makeup market of 100 billion.