Keeping upright and innovating, ＂Hello Saturday＂ explores the integration practice of ＂Variety +N＂

Variety show market has always been not only the main position of content innovation, but also an important window of insight into the times. In the past two years, with the improvement of audience’s aesthetic level and the change of content consumption demand, the innovation of variety shows has gradually moved from single mode innovation, theme innovation and expression innovation to value guidance and emotional insight. How variety shows are closely integrated with practical issues and people’s spiritual and cultural needs has become the direction for creators to constantly strive to improve.

In many innovative cases, "Hello, Saturday" takes going deep into life and taking root in people as the first step of creation, continuously upgrading the creative concept, making the content theme keep pace with the times, keeping close to the public mood, spreading the voice of the times, and striving to write vivid images of ordinary people chasing dreams of China and pursuing a happy life. The program ended in the third quarter, bringing youthful passion and emotion to the audience again and again through "memory killing", using a variety of literary elements to stimulate "struggle empathy" and "emotional resonance", increasing the visibility of the program through various forms of creativity, rejuvenating traditional culture, closely combining social hotspots, promoting dual-platform drive and deepening the integration and innovation strategy.

"Hello, Saturday" ratings and word-of-mouth are rising all the way. In the third quarter, multi-dimensional data led the way and won 12 consecutive ratings. The program led the way in the variety market of Aiman Data’s monthly reports in August, September and October. Weibo mentioned 46.788 million times in the program month, and Mango TV had 830 million times of video clicks in the month, ranking first in the TV variety fusion communication index list in August, September and October. In the third quarter, the whole network won 3600+ hot searches, the total reading volume of topics in the whole network exceeded 60 billion, and the number of discussions exceeded 90 million. The reading volume of main topics on Weibo platform # Hello Saturday # increased by 6 billion in the third quarter, and 11 hot searches of Weibo programs reached the top of TOP1, and they reached the top of the live hot chat list of Weibo dramas twice.

Variety+feelings:

Stimulate "struggle empathy" and "emotional resonance"

"Hello, Saturday" adheres to the people-centered creative orientation. In conception, it reflects great feelings with the struggle of small people, shines into the great era with micro-perspective description, and stimulates the audience’s "struggle empathy" and "emotional resonance" through "memory killing".

In the third quarter of the program, a nostalgic classic space-time scene was opened from a brand-new perspective, and a dialogue was held with the past self, people, things or things, which led the audience to flash back instantly and had a strong emotional resonance.

"Big Head Sticker Shop", "Video Store", "Clothing Store" and "Snack House" … The opening of each program directly catches the audience’s eye with the nostalgic street view of Haoliu Street. The scenes of every shop on the street are truly restored, and the details are highly realistic. Through hard-core content elements such as past scenes, props, old videos, classic old songs, classic film clips, and things done in those years, the program allows the audience to complete an immersive journey through time and space.

In addition to creating a nostalgic atmosphere, content design also strengthens the emotional experience of the audience. For example, seniors and sisters gathered in "Haoliu Middle School" to recall the lush years with their classmates. By opening the "time capsule" to share the beautiful photos of each guest during their school days, they can talk to their own past in the story of recalling the past time and space, which will lead to more imagination and bring the audience’s thoughts back to the beautiful memories of middle schools and universities. Cyndi Wang and her fans for many years danced "Love You" in the same frame, which was full of emotion. The Haoliu Tea Party will create a special edition of the national style and tide in previous programs, leading the audience to enjoy the beauty of the national style. Especially when the familiar melody of the classic old songs sounded, the empathy ceremony of "one person sings for all people" was immediately formed.

This "retro card" played by "Hello, Saturday" set off a "memory killing" of the post-80 s and post-90 s on the whole network, directly hitting the hearts of the audience. From "collective memory" to "sentimental memory killing", nostalgia opens up the past space, making the narrative time and space of the program fluid, thus producing new stories. In the interweaving of the old and the new, it gives the old stories a new spirit of the times, which is an upgrade of the nostalgic theme in traditional programs and a breakthrough in the creative level of program content.

Variety+plot:

Various forms of creativity are presented, and traditional culture is full of new vitality.

It is a highlight of "Hello, Saturday" in the third quarter to connect the whole program with the plot. The main task plot of the single-phase program is running through, such as "the selection of the number one sweetheart", "Wangpu for rent", "the most tacit partner combination", "choosing the hero and heroine for the explosive TV series" Falling in love with you for the sixth time "and" the investigator of Haoliu Office gets the investigation fund ".The main task plot clue of the single-phase program integrates the original loose elements such as games, performances, interviews, etc., so that the program content and the main plot line have internal logical connections.

Chinese culture is extensive and profound, and the beauty of oriental classics contains rich cultural connotations. "Hello, Saturday" takes "the beauty of the East" as the theme, and takes you to appreciate the infinite charm of Chinese culture with traditional cultural styles such as satin dance and armor. In the program, Sun Yi appeared in a classical dance style and cooperated with Zhang Xiaolong to bring the stage of Xiao Meng. In the "beauty of collection" link, two precious manuscripts of the monthly card appeared, restoring the beauty of women’s manners in the 1970 s and 1980 s; Qin Xiaoxian and Dylan put on heavy armor to start the "catwalk" stage, reappearing the fearless spirit of heroes … The program allows the audience to immerse themselves in cultural charm and learn more about history.

Hunan Satellite TV has always adhered to the people’s position, adhered to the people-centered creative orientation, led the growth of young people through literary and artistic works loved by ordinary people, established cultural self-confidence, and defined their own trend culture of China youth. The program puts dance, music, conversation, performance, interaction, Live show, traditional culture and scenes in the play on the stage, and brings beautiful visual enjoyment to the audience with cross-border integrated arrangement and innovative artistic presentation, which fully reflects that the program group further improves its creative concept, embraces the life of the times, and truly takes going deep into life and taking root in the people as the first link of literary and artistic creation.

Variety+Hot Spots:

Practice dual-platform drive and deepen the strategy of integration and innovation

In the third quarter, "Hello, Saturday" brought into play the advantages of deep integration of Hunan Satellite TV and Mango TV in the creation and broadcasting, strengthened the content to create new, audio-visual highlights, and immersed the audience in the prosperity and development of TV art.

In the third quarter, we created constant surprises in the dance design and program scheduling, and the "blind box effect" brought by stage design was a highlight of this season. The long shots of many opening shows give a panoramic view of the street view of Haoliu Street, which fully reflects the consistently superb technical level and artistic expression of Hunan Satellite TV’s variety show creation.

"Hello, Saturday" closely follows hot topics, gives full play to its advantages of self-use and self-sufficiency, and interacts with hot film and television projects in real time, truly realizing the internal linkage between Hunan Satellite TV in cross-media and cross-category. The TV series "The Bottom Line" is a realistic TV series with the theme of rule of law, which is directed by the Supreme People’s Court, and shows the latest achievements of China’s judicial reform in a panoramic view. When the drama landed in the Golden Eagle solo theater of Hunan Satellite TV, actors and representatives also came to the program "Hello, Saturday" to explore the story behind "The Bottom Line" with the reasonable and unexpected variety scenes with the host team, forming a drama-integrated linkage mode. This kind of "drama-integrated marketing" closely following hot spots has changed the traditional thinking of "content flow" in the past, and realized the cross-screen "broken wall" and translation of attention. Digging deep into the content moat has become an effective way to amplify the mainstream voice.

In March this year, Hunan Satellite TV and Mango TV formally merged deeply and entered the era of 1+1 > 2. Hunan Radio and Television’s "two wings" and "two cores" realized the true "blood integration". From continuously producing high-quality film and television works and innovating media communication forms for many years, to strengthening the integration of technology and art, and the linkage of dual-platform creation and broadcasting, Hunan Radio and Television dual-platform has also continuously injected new kinetic energy into the development of China TV variety shows under the deep development of network integration. A practice of media integration with mainstream new media groups as the blueprint and dual-platform integration as the lever was creatively written on Malan Mountain.

Variety+Youth:

Show a true, three-dimensional and comprehensive look after 00.

Hello, Saturday is a gathering place for youth. The program focuses on more ordinary people. A group of students who were admitted to the ideal university in 2022 showed their college admission notices in the program and shared their love and yearning for the ideal university. Through a group of good young people of the new era who have ideals, dare to take responsibility, can bear hardships and are willing to struggle, the program talks with the young people of the times and leads the youth fashion.

Hello, Saturday is also an important carrier to lead the youth culture. Whether it is the interpretation of "long sleeves and big sleeves", or the "armored warrior", whether it is the melodious Miao songs or the passionate Mongolian dance, the program always remembers its mission and responsibility, strengthens its cultural self-confidence, leads young people to taste the beauty of national style, and conveys youth attitude, youth culture and youth aesthetics in its own unique way.

From the perspective of youth, "Hello, Saturday" highlights the values such as "human touch, companionship, youth, warmth", firmly occupying the hearts of young users and talking with young people. At the same time, based on the grasp of social emotions and hot spots of the times, the program broadens the boundaries of program content with strong innovation of mainstream content and innovative expression of mainstream values, guides the value pursuit of young people’s growth and development, opens collective youth memories every weekend night, realizes the same-frequency resonance of emotions inside and outside the screen, and completes the praise of youth and the expression of mainstream cultural values again and again.

From developing a new direction in content form to continuously upgrading its conception, "Hello Saturday" always adheres to positive value guidance, highlights Hunan Satellite TV’s firm mainstream media position, and endows innovative content with multiple forces on the basis of continuing its unique youthful temperament, which is another vivid practice to further upgrade and express the new ecology of "Youth China".

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