Apple releases groundbreaking new generation MacBook Pro.
(October 27th, 2016, Cupertino, California)-Apple today launched the slimmest and lightest MacBook Pro? to date, and brought innovative interface design. A colorful multi-touch display panel with Retina? quality replaced the function keys on the previous keyboard, which is the brand-new Multi-Touch Bar?. The new generation MacBook Pro is equipped with Apple’s brightest and most colorful Retina display, a safe and convenient Touch ID?, a more responsive keyboard, a larger Force Touch trackpad, and an audio system with double dynamic range. It is also the most powerful MacBook Pro ever: it uses the sixth-generation quad-core and dual-core processors, and its graphics processing performance is up to 2.3 times that of the previous model, and it has an extremely high-speed solid-state drive and up to four Thunderbolt 3 ports.
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The Multi-Touch Bar makes all kinds of control options at your fingertips, and can adjust the displayed options according to the usage scenarios when users use the system or email, Finder?, Calendar, Numbers?, GarageBand?, Final Cut Pro? X and other third-party apps. For example, the Multi-Touch Bar can display tabs and personal favorites when using Safari?, make it easy for users to access emoticons when using information apps, and provide an easy way to edit photos or slide through videos when using photo apps.
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"This week marks the 25th anniversary of the birth of Apple’s first laptop; Over the years, each generation of our laptops has brought innovative technologies and functions to people, and this new generation of MacBook Pro is our biggest leap to date. " Philip Schiller, Apple’s senior vice president of global marketing, said, "The groundbreaking new Multi-Touch Bar, convenient Touch ID, the best Mac display so far, powerful performance, better audio system, fast storage device and Thunderbolt 3 connection system are integrated into such a slim and lightweight body, making the new generation MacBook Pro our most advanced notebook computer so far."
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The thinnest and lightest MacBook Pro to date.
Based on the groundbreaking MacBook, the new generation MacBook Pro adopts a brand-new body design and all-metal integrated structure, which makes this notebook computer not only extremely sturdy, but also extremely slim and lightweight. The 13-inch MacBook Pro is as thin as 14.9 mm, 17% thinner than the previous model, 23% smaller, and nearly half a catty lighter, weighing only 1.37 kg. The new generation of 15-inch MacBook Pro is as thin as 15.5 mm, 14% thinner than the previous model, 20% smaller, and nearly half a catty lighter, weighing only 1.83 kg.
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Touch ID login Mac
The new generation of MacBook Pro integrates an excellent function that people are familiar with and love on iPhone? and iPad? in the power button, that is, the safe and convenient Touch ID. Now, as long as you enter your fingerprint in the Touch ID on the MacBook Pro, you can quickly unlock and switch users with a touch of your fingertips. Touch ID can read your fingerprint quickly and accurately, and use complex and advanced algorithms to identify the fingerprint, and then match it with the Secure Element in the new Apple T1 chip.
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Apple’s brightest and most colorful notebook display to date.
This time, we brought the best Mac display screen so far, presenting more vivid images, richer details and more realistic pictures. The Retina display of the new generation MacBook Pro is only 0.88 mm thick, which is as slim as the MacBook display, but its brightness reaches 500 nits, which is 67% higher than that of the previous generation, and the contrast is also improved by 67%. Moreover, it is the first Mac notebook display that supports a wide color gamut. In addition, due to the adoption of various energy-saving technologies, such as larger pixel aperture, variable refresh rate and more efficient and energy-saving LED, the energy consumption of this display screen is reduced by as much as 30%.
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The most powerful MacBook Pro to date
Thanks to powerful processors, excellent graphics processors, fast solid-state drives, high-speed memory and advanced heat dissipation architecture, we have achieved amazing professional performance in a slimmer body than ever before. The 6th generation dual-core Intel Core i5 processor with eDRAM, dual-core Intel Core i7 processor with eDRAM, and quad-core Intel Core i7 processor can bring professional processing performance and save energy consumption. The new generation of 15-inch MacBook Pro is equipped with a powerful Radeon Pro independent graphics processor, and its graphics processing speed can reach up to 2.3 times that of the previous model; The 13-inch MacBook Pro is equipped with an Intel Iris Graphics graphics processor, which can process graphics at twice the speed as before. All models are equipped with solid-state hard disks with sequential reading speed exceeding 3Gbps, and Thunderbolt 3 port, which integrates data transmission, charging function and double video bandwidth, so that users can drive 5K display screen with only one cable and charge MacBook Pro.
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The new MacBook Pro is also equipped with:
- Force Touch trackpad with significantly increased size: 46% larger than before on the 13-inch MacBook Pro and twice as large as before on the 15-inch MacBook Pro;
- The keyboard with the second-generation butterfly structure brings fast response speed and comfortable input experience;
- Louder and more realistic sound quality is brought by speakers with double dynamic range and enhanced bass;
- MacOS? Sierra, an advanced computer operating system, brings many new functions, such as Siri? integration, universal clipboard and so on, as well as excellent photo app to help you regain meaningful memories, organize your photo gallery and beautify your photos like a professional.
Price and release time
- The 13-inch MacBook Pro is equipped with a 2.0 GHz dual-core Intel Core i5 processor (Turbo Boost up to 3.1 GHz), 8GB of memory and 256GB of flash memory. The starting price is RMB 11,488, and delivery will begin on the same day.
- The 13-inch MacBook Pro is equipped with groundbreaking Multi-Touch Bar and Touch ID, 2.9 GHz dual-core Intel Core i5 processor (Turbo Boost up to 3.3 GHz), 8GB of memory and 256GB of flash memory. The starting price is RMB 13,888, and it will be shipped in two to three weeks.
- The 15-inch MacBook Pro is equipped with groundbreaking Multi-Touch Bar and Touch ID, 2.6 GHz quad-core Intel Core i7 processor (Turbo Boost up to 3.5 GHz), 16GB of memory and 256GB of flash memory. The starting price is RMB 18,488, and it will be shipped in two to three weeks.
- For information about other technical specifications, make-to-order configuration options and accessories, please visit apple.com/cn/macbook-pro..
Apple introduced Macintosh in 1984, which brought great changes to personal technology. Today, Apple leads global innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms, iOS, macOS, watchOS and tvOS, bring a smooth experience between all Apple devices, and at the same time give people greater capabilities with breakthrough services such as App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are committed to building the world’s top products and making the world a better place.