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Editor in charge: Zeng Shaolin

A new way of cross-border marketing: Tomb Raider Notes enters Panjiayuan Antique City.

(This article was first published in "Movie Rising Potential", welcome WeChat to search filmmore for attention)


  1905 movie network exclusive feature Located in Block B of Panjiayuan Beijing Antique City, a store recently hosted a group of post-90s guests who are younger than before.

 

  "When they come to me, they want me to carry out this box and show it to them without looking at anything else," said the shop owner to Zi Shijun.

 

  It turns out that Boss Zhang’s shop has recently signed a cooperation with the movie Tomb Raider Notes, and many movie props in the play have been transferred to this small shop that has already been filled with priceless collections.

 

  Boss Zhang carried out a cardboard box, which was filled with all kinds of weapons in Tomb Robbery Notes: the Bobosha submachine gun that Uncle Zhang (Wang Jingchun) took in the movie, the black gold ancient knife that Zhang Qiling (Jing Bo Ran) played, the short knife that Brother Wu Xie (Lu Han) played, and the short knife that A Ning (Sandra) played, and the countdown key to the tomb &hellip; &hellip; No wonder it attracted a group of young fans to take pictures.

Movie props of Tomb Raider Notes displayed in the store.

 

  However, the combined value of these props may not be as good as the value of a collection in boss Zhang’s shop. In this regard, Boss Zhang also smiled and said, "No way, young people like it. All the people who come here are fans. They touch it and pat it on the west. These things are quite expensive. I really don’t have to bother."

 

  When Zishijun went to the store, he did see several young fans, saw props, exclaimed their names like a few treasures, and kept taking pictures with props to imitate the characters in the play.

 

  "I am a fan of Jing Bo Ran! ! ! I have also brushed the film for three times. When I think that this sword has been touched by him, I feel as if I felt him at close range. Of course, this store is also very handsome, "a post-90 s movie fan named Xiaoyu told Zi Shijun.

  The movie "Tomb Notes" was released for a week, and the box office has soared to 759 million yuan. The power of fans and IP cannot be underestimated. Taking advantage of this "tomb-robbing craze", Zi Shijun specially contacted Zhu Weijie, the director of the film marketing of Tomb-robbing Notes, and listened to him talk to us about this "brain hole trip" that broke through the secondary wall:

[How did "Wushanju" break the wall and come true? 】

The owner of the antique shop with ready-made packaging "refused at first"

Zhu Weijie, Chairman of Zizai Media

 

  When talking about the idea of "Wushanju", Zhu Weijie admitted that he had long wanted to do something similar: "We had an idea when we were looking for the dragon, and wanted Bo Huang and Chen Kun to go to Panjiayuan, the holy place of antiques, to do the same thing, but I always remembered it because various problems failed."

  Although there is a trend of over-commercialization, Panjiayuan is still a "holy land" in China antique market. Zhu Weijie began to think about what would happen if China’s largest antique market was turned into a home for Tomb Raider Notes in Panjiayuan?

  After many arguments, Zhu Weijie decided that this was an exciting idea for fans and the industry. So I immediately began to organize a team to find out the research.

 

  However, the research results are very painful. First of all, the real antiques in antique shops are much more expensive than making movies, so it is really expensive to open a shop. Moreover, if we rent a storefront alone, it would be too late to show the movie from design to decoration: "We wanted to find a ready-made antique shop to cooperate with it, and then repackage the whole store. Then, make it a marketing behavior that lasts for one month. This is also very realistic. It is not a long-term store. "

 

  The free team found boss Zhang, whose shop itself is very important in the antique city, and boss Zhang himself has a great say in the antique city, but he refused to repackage his shop at first.

 

  After all, the "treasures" in the store are priceless, and security is a big deal. Finally, after many times of communication, the cooperation was carried out smoothly, and the free team also signed a very detailed compensation treaty with the owner, paying special attention to how to protect these antiquities.

This Buddha statue in Boss Zhang’s shop is worth more than 5 million yuan.

 

  However, the word "tomb raiding" is a taboo in the antique city: "Many people in the antique world spent three or five days talking with them about these things, and finally reached a result that they left the word" Wushan House "in the Tomb Raiding Notes here instead of the word" tomb raiding notes ".What are the consequences of hanging" tomb raiding "on the signboard of Beijing Antique City? Not suitable! "

 

The actor is short and short, but the effect is good. Weibo brings nearly 10,000 fans to pay attention to forwarding.

  This idea of breaking the dimensional wall won the support of the original author Nanpai Sanshu, and immediately mobilized a number of props to assist. In the end, the exhibits in the antique shop actually include movie props and Ming and Qing antiques that the antique shop already has.

 

  But another real problem is that there are not enough actors. The two main actors in the play &mdash; &mdash; Lu Han is filming a new play, and Jing Bo Ran is busy with the promotion of Love O2O, so he can’t get away.

 

  "If it’s just Wang Jingchun and Sandra, I’m sure everyone will think it’s not such an important thing, but if Wang Jingchun opens the door as a’ shopkeeper’ and his uncle comes to congratulate him, such a thing will be done beautifully. The media will be very concerned, "Zhu Weijie said frankly.

"Shopkeeper" Wang Jingchun opens the door to receive guests.

 

  Surprisingly, it took only eight to ten days to implement this creative idea that sounded like a brain-opener: "Because we didn’t take over this project for a long time. There are about 20 colleagues to participate, from design, construction, overall maintenance, props delivery, including the whole process of overall marketing, "Zhu Weijie said.

 

  "After everything was ready, on the morning of July 26th, we danced the dragon and lion at the door and directly’ opened’, which shocked the whole antique city. Some mr. six, who visit antiques every day, really thought that they had opened a new store. Since that day, there have been an endless stream of fans, and the whole thing has slowly fermented on the Internet, including hot topics and hot searches in Weibo that day. "As an important marketing event of Tomb Raider Notes," Wu Shanju semicolon "became the hot spot of the news that day, with tens of millions of online hits. Zhu Weijie and the filmmakers are satisfied with the final effect of this marketing activity.

Boss Zhang is very embarrassed because some fans have to buy this plaque.

 

  However, after all, Boss Zhang’s storefront is only 40-50 square meters, but there are thousands of precious antiques. It is still difficult to take photos in front of hundreds of enthusiastic fans every day. Moreover, the props on display are not around the mass-produced movies, and they cannot be sold: "They are all young children, like little girls and boys. Yesterday, someone insisted on buying the plaque of’ tomb robbery notes’ &hellip; &hellip;”

 

  Zhu Weijie admits that Boss Zhang is tired of the fanaticism of these fans, and calls every day to complain. He also admits that there are still some limitations in this activity: "In the next marketing, we may sell more, including this derivative work."

12306 Monitoring Center: Don’t miss the opportunity to sell nearly 1.5 million tickets in two hours.

  Yesterday was the first day of Spring Festival travel rush in 2020. The passenger flow of Beijing South Railway Station increased obviously, and the passengers in the waiting hall jostled each other. Our reporter and Guan Xin photo

  Our reporter Jin Ke

  The curtain has been raised in Spring Festival travel rush, and many people have grabbed tickets to go home. According to the statistics of 12306 Railway Ticket System Monitoring Center, as of January 9, 412 million tickets had been sold through all channels. The highest daily sales volume appeared on January 3, and tickets for the eighth day of the first month of February 1 were sold. 16.39 million tickets were sold through all channels, of which 14.43 million tickets were sold online, accounting for 88%.

  As the main channel of railway ticket sales, how did 12306 sell 14.43 million tickets in one day? Yesterday, the monitoring center of the 12306 Railway Ticket System of the Institute of Iron and Steel was opened to the media for the first time. The reporter visited super brain, the ticketing system with the largest transaction volume in the world.

  Nearly 1.5 million tickets were sold in two hours.

  The reporter came to the monitoring center of the 12306 railway ticket system yesterday. The new generation of 12306 ticket system operating here is the ticketing system with the largest transaction volume in the world, with an average of 3 billion train tickets sold a year.

  The reporter saw that the big screen of the monitoring center is divided into three parts. Yan Zhiyuan, deputy director of the 12306 technical department of the Institute of Iron and Steel, introduced that this shows the 12306 risk control situation, ticket sales and queuing situation respectively. The current ticket sales situation is being updated in real time, and thousands of tickets are added every few seconds. "From 6 am to 8 am, nearly 1.5 million tickets have been sold in two hours." Yan Zhiyuan explained. At present, in railway ticket sales, Internet sales account for more than 80% of omni-channel sales, of which over 80% are sold through mobile phone clients.

  On the screen, the top ten departure cities, the top ten arrival cities and the top ten intervals with the largest passenger flow in the past three minutes are displayed respectively. According to Yan Zhiyuan, according to real-time data, Guangzhou, Beijing and Shanghai are the most popular cities in the country. Point-to-point hotline is the strongest demand for tickets between Guangzhou and Shenzhen.

  As the only official website, 12306 has undergone many tests, and the third-party ticketing plug-in has a great influence on the system. Yan Zhiyuan said that third-party ticketing software accessing websites through high-frequency means not only puts pressure on the system, but also risks leaking passenger information. To this end, 12306 began to build a risk control system in 2018 to identify some abnormal behaviors including browsers and IP and intercept them. "It is impossible for a normal passenger to purchase tickets in one second," Yan Zhiyuan explained. "This abnormal request will be intercepted by the wind control system."

  The redemption rate of standby tickets is 70%

  The alternate ticket purchasing function helped many people who didn’t grab tickets to buy tickets. Since the ticket sales in Spring Festival travel rush started, 12306 has fulfilled 5.826 million standby orders and issued 7.237 million tickets, with a redemption rate of 70%.

  Shan Xinghua, director of the Technical Department of 12306, introduced that this year, in Spring Festival travel rush, the standby ticket purchasing function was further optimized and extended to all trains. At the same time, the waiting deadline is shortened to 6 hours before driving. After the time is shortened, passengers have more time and opportunities to "catch up". The automatic embedding component is also added to the standby function. If the ticket is sold out when the passenger submits the ticket purchase order, but the ticket purchase information has been filled in, after the automatic embedding function is enabled, the passenger does not need to fill in the information repeatedly. This year, 12306 also launched a number of new measures for ticket sales. The time to stop selling Internet tickets has been shortened from 30 minutes before driving to 25 minutes, providing more time for purchasing tickets. Face recognition password retrieval function is online. Based on face recognition, mobile APP can handle services such as cybersquatting, user logout, password retrieval, and member activation. When the information is squatted again, passengers can "grab" it back through face recognition, and the information that was squatted before will be cancelled.

  12306 also extended the service hours. The service of the Internet ticketing system was delayed by half an hour, and the ticket purchase time was from 6: 00 to 23: 30. The Internet was opened for 24-hour login, inquiry and user information maintenance.

  Priority allocation of return tickets is expected to be launched.

  This year, Spring Festival travel rush sold tickets. In 12306, the ticketing system was introduced to give priority to the allocation of lower berth tickets for the elderly and seats adjacent to peers for children. For children’s tickets traveling with adults, the system will automatically find adjacent seats.

  Many passengers report that it is more difficult to buy a return ticket from Spring Festival travel rush’s hometown to a big city. In this regard, Shan Xinghua revealed that 12306 is doing relevant research. In the future, the function of priority allocation of return tickets may be introduced for passengers who have already booked their return tickets.

  Experts dispel doubts

  This "leak" can be picked up at three major time points.

  Every year, when Spring Festival travel rush grabs tickets, there will be a "three major missing time" ticket purchase strategy, including 45 minutes after the sale, 15 days before the departure, 24 hours and 48 hours before the departure. Is this strategy reliable?

  Zhang Zhiqiang, deputy director of the 12306 Technology Department of the Academy of Iron and Steel Sciences, said that these time points are related to the refund fee and payment time, and there will indeed be a data peak, which can be picked up.

  Zhang Zhiqiang explained that 15 days before departure is the last time to waive the refund fee. From 48 hours to 24 hours before departure, it will be charged at 10% of the fare, and less than 24 hours will be charged at 20% of the fare. This period is the centralized refund period before the refund fee becomes higher, and there will indeed be a slight increase in refund. He also reminded passengers that the alternate function is the "official missing artifact" of 12306, and you can choose multiple alternate functions to purchase tickets.

  related news

  If you can’t buy a ticket, you can take a ride home.

  (Reporter Zhao Yuhan, Li Huanyu) Yesterday, the Public Welfare Ride, Beijing Cheyou Association and China Petrochemical Great Wall Lubricant launched the "2020 Spring Festival Ride Home" public welfare action, aiming to help friends who can’t buy tickets for the Spring Festival ride home for free for the New Year.

  The activity of "Going Home for a Ride in the Spring Festival of 2020" lasts from January 10th to February 8th. During this period, netizens can register and log in to the hitchhiking platform through the official hitchhiking Weibo, official WeChat and "Beijing Cheyou Association" applet, and release the address information of the departure place, destination and number of passengers. The hitchhiking backstage will send it to the owner who returns home through information matching, and the owner will take the order and both parties can go home together. In view of safety issues, public welfare hitchhiking and Sunshine Insurance provide full insurance for car owners and passengers. The activity also introduced Internet big data technology, and implemented six security measures: real-name authentication, emergency contact, one-button alarm, manual service, rescue service and insurance guarantee. Since 2012, the charity action of "Going home for a ride during the Spring Festival" has been held for 8 consecutive years, helping 150,000 people to go home for the New Year for free.

  The charity action was launched in Beijing and Guangdong at the same time, with sub-venues in more than a dozen cities such as Tianjin and Qingdao to achieve national linkage.

20 years, why not forget Leslie Cheung?

Reporter | Quezheng

  "In 20 years, many things can happen and many people can be met. They may leave some traces and gradually leave our lives. The pace of Hong Kong is always very fast. It seems extravagant to stay in one place and remember someone. It happened that there was one person who made Hong Kong people break the habit of forgetting. After 20 years, we still miss you, our brother, Leslie Cheung. "

  This is a passage of TVB in the 20th anniversary program of Leslie Cheung’s death, and it also tells many people’s inner doubts-20 years is long enough to forget someone, but why not long enough to forget Leslie Cheung?

He is like an accident that transcends time and space and life and death.


  This question will be asked every few years. Some people ask about the 5th anniversary, the 10th anniversary, and the 20th anniversary. People seem to acquiesce: pop culture is perishable, idols are limited by the times, the media is forgetful, and fans hate the old. Perhaps, it is true in general, but there are always accidents.

  Leslie Cheung is like the accident that transcends time and space and life and death. On the 5th anniversary, the piazza of Hong Kong Cultural Center was packed. 10th anniversary, to commemorate the concert; Up to the 20th anniversary, the procession of sending flowers to pay tribute at the entrance of Mandarin Oriental Hotel is still hundreds of meters away … Over the years, official commemorative activities of global film festivals have been held one after another, and spontaneous exhibitions and lectures by the people have never stopped. Fans from all over the world don’t explain the reasons, but they answer freely.

  As early as more than ten years ago, in 2007, Professor Luo Feng of the Chinese University of Hong Kong made a questionnaire survey spanning more than ten regions, which was distributed online in four languages: Chinese, English, Japanese and Korean. Among the 1393 receipts received, there was an unexpected discovery-42% of people began to like him after his death, which was very close to 58% before his death. This peculiar phenomenon of "post-glory fans" is a topic worthy of discussion in the history of popular culture in Hong Kong. Luo Feng therefore put pen to paper: "A dead person nourishes the cultural memory of the public endlessly."

  Looking back after more than ten years, I was surprised to find that the proportion of this number has been upside down-at various commemorative events, there are white-haired old people and contemporary urban men and women in Leslie Cheung, but more than half of them are young people who don’t look over 30 years old. When chatting, it is not uncommon to find that they were born in 1999 or after 00. That is to say, when Leslie Cheung died, they were all primary school students or even just born! Since there is no time to travel together, where is the infatuation?

  The answer is so insipid that there is no drama-which one of his songs I have heard, which one of his plays I have seen, whether it’s The Wind Keep Blowing or Farewell My Concubine, or whether my parents are his fans-in short, "into the pit" is so easy, classic works or intergenerational inheritance, where there are lights, there are people. The young client doesn’t even think it’s strange to like an idol that became popular all over the world in the 1980s. Talking about him is like talking about a rookie who just hit the charts last week.

  I like Leslie Cheung not because of nostalgia-it’s even more surprising than Leslie Cheung’s 20-year memory. But on second thought, it feels quite reasonable. There is a line in the movie "Porn Men and Women": Just walk a few steps faster than others, not too fast, which is not good. When Leslie Cheung was alive, he was called "the cleverest but most controversial headline figure in the entertainment industry in Asia" by Time magazine. Twenty years ago, he lived in a generation where he was always the "shocking" person, who walked too fast and too early, reflecting the conservatism and backwardness of society in vain. Now 20 years later, people finally keep up with his footsteps and get the same frequency resonance of the spirit.

Above: Continue to spoil the "Enthusiastic" concert costumes displayed at the Leslie Cheung Memorial Exhibition.

  This kind of "time-space dislocation" resonance is not uncommon. Some people and some works are destined to have a greater and deeper impact on different generations of audiences. This year’s Hong Kong International Film Festival screening of "Youth in Fire" is an example-the film directed by Tan Jiaming in 1982 was cut by the audience because of its bold consciousness, and the box office was not necessarily excellent. It was not until 40 years later that the director’s cut version was shown again that the scenes that had to be deleted in that year were restored one by one, and finally a ticket was hard to find.

  Another example is "The True Story of Teddy Boy" directed by Tan Jiaming’s apprentice Wong Kar-wai. In that year, investors went to the hospital for intravenous drip, and the audience stood up in the cinema and shouted, "Who is Wong Kar-wai? !” At that time, who would have thought that 20 years after its release, it would become the first in the "Top Ten Films in Hong Kong" of the Hong Kong Film Critics Association.

  Leslie Cheung also often embodies such a "dislocation". The most famous is the "Enthusiasm" concert in 2000. Please go to the famous French designer Jean-Paul Gaultier to create the concept of "from angel to devil", which was praised as "the peak of enthusiasm and fashion" by Time magazine and "a talented performer" by Asahi Shimbun. However, in the mouth of local media, it was ridiculed as "playing the role of a virgin with long hair". jean paul gaultier was furious and said that he would never design clothes for other Hong Kong singers again. When Leslie Cheung said that "I think artists can achieve the highest level with both sexes in one person, and art itself has no gender", he probably didn’t expect that it would be 20 years before the Hong Kong media gradually digested this sentence and turned to praise the "enthusiastic" concert.

  Looking back, people who walk fast are all similar, even keep pace.

Above: Leslie Cheung Memorial Exhibition.

  When "Fire Youth" was complained about being cut 40 years ago, Leslie Cheung once said, "I don’t know why the censorship department has to cut my nude scenes. I didn’t intentionally expose them, and my figure is not too good, but I will take them off if the plot needs me." Considering that this year is not too far away from him being tricked into filming the third-grade film "Spring in the Red Chamber", these words are even more touching.

  Thirty years ago, when The True Story of Teddy Boy was neither popular nor popular, and Wong Kar-wai had to rely on Chen Xunqi to take him in to write a play, Leslie Cheung said with great confidence that The True Story of Teddy Boy was his best work since he started filming, and Wong Kar-wai was the most promising director today.

  At that time, they walked too fast and needed to stop and wait, so that we could feel the initial throb across generations.

Our screen is not as big as his.


  "Those who die but don’t die live long." Death is not the end, forgetting is. For literary and art workers, life is limited, but works are eternal.

  Recently, a senior Korean journalist Zhu Shengche’s "Forever Brother Leslie Cheung" was introduced and published. Zhu lamented in the book: "He always cooperates with top directors. Although it is hard to imagine that Chow Yun Fat starred in Wong Kar-wai’s film, Stephen Chow starred in John Woo’s film, Andy Lau starred in Guan Jinpeng’s film, or Jackie Chan starred in Chen Kexin’s film, Leslie Cheung has cooperated with all these directors, and all of these directors’ film works have Leslie Cheung’s name." Fu Lizhong, a Taiwan Province writer, once expressed similar feelings: "It is extremely rare for Leslie Cheung to become a muse of so many works as a male."

Above: Leslie Cheung gave a speech at the Chinese University of Hong Kong in 2002.

  Hongkong is a paradise for genre films, but Leslie Cheung, who stands at the top of the pyramid, has never been a genre actor. Compared with the famous actors who dominated by Kung Fu and comedy, Leslie Cheung never dominated any kind of film, but he showed a multifaceted character.

  An interesting phenomenon is that he seems to have different "stereotypes" in the eyes of different directors: John Woo always gives him the role of loyal younger brother, Tsui Hark thinks he is a sincere and honest scholar or priest, Guan Jinpeng likes his elegance, Chen Jiashang likes his chic and uninhibited, Chen Kexin thinks he is very literary, Chen Kaige thinks he is sad, and Wong Kar-wai always thinks he is the bird with no feet.

  A more interesting phenomenon is that when he plays any of the above roles, he will be labeled as "true colors": Ning Caichen, Shi Ershao, Jiaming Gu, Cheng Dieyi, A Fei, Xi Du, He Baorong … These roles, which are considered "unimaginable without Leslie Cheung", are all called "tailor-made" in the end, so that he can’t figure it out: "I really don’t understand why every actor. Have they ever thought that it is actually this actor who plays well? I don’t think any play or role is really tailor-made for an actor unless he plays himself back. "

  Perhaps, "tailor-made" is also a high praise for an actor to some extent. In this regard, I very much agree with Lin Peili, a Hong Kong cultural critic. "For most actors, acting is a process of putting on a mask, but for Leslie Cheung, acting is a process of removing the mask. This way of acting is actually based on an attitude towards life, an honest and loyal attitude towards life. " He said, "I think Leslie Cheung is an extremely rare’ actor-writer’ in the Hong Kong film industry. His most touching and chewy performances on the screen, whether soft, gorgeous, biting, or horrified, all have a true feeling, a concentration of feelings, and a living’ me’. Leslie Cheung didn’t receive orthodox drama training. The biggest resource he relied on as an actor was his life experience, his injuries, his fears, his love and hate, his blood, tears and bitterness, and his courage and determination to extract this resource. This deductive method is true. Such actors can achieve the most touching performances, but they also have to take the greatest risks … They must join the WTO, pitch the world, devote themselves to life, face themselves, and be frank and open about everything. For them, the only defense is undefended. "

  As early as 1980s, Leslie Cheung said, "I don’t want to be a star, because I am already. I hope to be a real actor. " He has always been conscious of stripping off his idol singer identity. Since the late 1980s, he has declined the role of "lover" who focuses on beauty, as Guan Jinpeng said: Beauty is an obstacle in Leslie Cheung. In order to break this barrier, he took on the roles of sissy second brother in Happy Family, Cheng Dieyi in Farewell My Concubine, Song Danping whose face was disfigured in Singing at midnight, and Ye Daying, an English-speaking underground party in Red Lover. When filming Red Lover, he wanted to find an image of an underground party that was different from the guerrilla captain, with profound cultivation and spiritual life.

  His performances are always based on the recognition of the role. While most people think that Cheng Dieyi is a tragic character, Leslie Cheung doesn’t think so. In 2002, at the invitation of Xiao Si (Lu Weiluan), he gave a speech on "How to Interpret the Characters in Li Bihua’s Novels" and mentioned that the film Farewell My Concubine was homophobic because of some concerns. As an actor, he "only tries his best to do his duty, play the role of Cheng Dieyi, and convey his unswerving insistence on the same sex to the audience through appropriate eyes and movements", thus balancing the director’s taboo. In his view, "Cheng Dieyi is not sad at all, because he can face everything in front of him independently, such as leading a drunken life on the stage, such as his feelings for his brother, and he will do it without hesitation".

  After the premiere of Farewell My Concubine in Cannes 30 years ago, more than 3,000 people stood up and applauded for 10 minutes. At this time, Leslie Cheung only had a strong feeling: "I will gradually reduce production and stop making bad films." Of course, this is an idea that is incompatible with Hong Kong’s film industry. As we all know, Hong Kong films have always been full of stones and mud, and it is normal to start several sets of plays at the same time and roll over several or even a dozen cast members at the same time. But Leslie Cheung almost never made two plays at the same time after 1990s. Later, he became the first Chinese actor to serve as a judge for the three major film festivals in the world.

Above: stills from the movie Farewell My Concubine.

  He began to participate more in behind-the-scenes production. He was a screenwriter, producer, deputy director and executive director … More than once, he expressed his strong interest in being a director, and also set up his own film production company, Dream League. Judging from all the signs, he can be a good director. All the directors he has worked with say that he is very independent and his opinions are not only aimed at his own role, but beneficial to the whole film. Said that he would remember the movements and lines of his opponent’s actors and help them enter the play; Said he had a sense of rhythm and a lot of things he wanted to express. All this looks like the qualities of a good director.

  However, judging from the general environment at that time, his dream of directing seemed doomed to be broken. In Hong Kong at the beginning of this century, piracy was rampant and bad movies were in vogue. Investors gave Leslie Cheung the impression that he was "just talking about a business", but what he wanted to shoot was a good movie. The dislocation between this environment and his ideal began to appear as early as when he was an actor. His last two plays, The Gun King and inner senses, met his long-cherished wish to play a perverted killer and a mental patient, but the "good and evil" he wanted to express always lost to the "happy ending" pursued by commercial films. He once said that the biggest blow to Hong Kong films is not just piracy. "The most fatal reason is that filmmakers have never made progress, and they are making quick money every day, while mainland filmmakers have been making progress and will catch up with Hong Kong one day."

  In June, 2003, the Mainland and Hong Kong Closer Economic Partnership Arrangement (CEPA) was signed, which started the wave of Hong Kong directors going north to co-produce. Unfortunately, Leslie Cheung did not wait until this day.

  Chen Kexin, the earliest director who went north, said: "I think he is a big-screen actor. Our screen is not as big as his. China’s mainland market is very open. Maybe it was the most suitable space for him to live at that time. I really think Hong Kong’s film circle actually includes his way of life, including his perfectionism, including his personality, including his sexual orientation. I don’t think we are big enough for anything. I think my mind is not big enough. In fact, it is in all areas.

Above: "Brother Bus" shuttles through the streets of Hong Kong.

Above: Tickets for the 4.1 concert sold out in 2 hours, and the audience entered the venue one after another. Photography/politics

People in love make golden years.


  "How did that happen? It shouldn’t be like this. When the news of suicide by jumping off a building came and was confirmed, all of a sudden, the usual life order was disrupted, like a traveler who started together suddenly lost one person, got off the bus, or got lost, and couldn’t be called back, like a very familiar friend who completely lost contact, left suspense and worry. The only thing the living can do is to accept the fact as soon as possible, and then slowly get used to it, admit it, but miss him. " Ma Jiahui, a Hong Kong writer, wrote, "The more hasty the times are, the more you will inevitably want to find solace in the defined past time. In those years, it seems that even if all the ideals have not yet been achieved, they must wait ahead, waiting for us to chase, waiting for us to look forward to, waiting for us to move towards our goals faster or slower. Our wind continues to blow, and our unruly wind, handsome men and beautiful women and happy ever after, like sparkling jewels, are hanging and swaying in the night sky of Hong Kong, but they can at least see and see it. "

  If the infatuation with Leslie Cheung after 00 is the pulse of the times finally catching up, then the endless memory of people who came with Leslie Cheung is more like a kind of reminiscence of the golden age and self-healing. This year, the first popular culture festival was held in Hong Kong, and the "Leslie Cheung Memorial Exhibition" of the Hong Kong Heritage Museum became the leading program.

  Perhaps it will be famous in the future, and many people forget that the omnipotent "One-take Leslie" written by Time magazine (Leslie Cheung who made a movie once) used to be "going upstream silently for Leslie Cheung for eight years". It may be hard for him to be associated with "Under the Lion Rock" because he is unrestrained and uninhibited, but Leslie Cheung really has the spirit of "Under the Lion Rock".

  From beautiful to wireless, from Hong Kong to international, Leslie Cheung’s struggle history also witnessed the TV situation in Hong Kong in the 1970s and 1980s, witnessed the sale of Hong Kong films to Southeast Asia, and witnessed the cooperation between Hong Kong and China, and witnessed the film industry in Hong Kong from a new wave to a hundred flowers, from a torrent to a gradual decline. In the early 1980 s, TV unit drama was popular, and he was a small role in the unit drama; When TV variety was in the ascendant, he was also a small role in comedy variety-I admire him most for his ambition. Although he was born in the rich second generation, his guardian when he was studying in Britain was the sister of Shaw Kung Fu superstar alexander fu. The two families have always been on good terms, and it was only a matter of words to make a debut in the entertainment industry. But he asked his servant to borrow 20 yuan to take a star ferry across the sea to participate in the singing competition, and the runner-up made his debut and screwed the screws from the "factory" step by step.

Above: At the exhibition site of Timeless Leslie Encounter, Chen Youjian, a famous designer who has cooperated with Leslie Cheung, and Hsueh erh Wen, an actor, were present. Photography/politics

  Everyone yearns for the golden age, but few people see the endless efforts and efforts behind it. During the 20 years since Leslie Cheung’s death, many partners have come forward to remember the past. Only then did we know that when he and Li Xiaotian recorded a record, they found that there was something wrong with a place, they would sing the whole song again instead of recording a new sentence, because "the place where the singing was repeated would be audible from the breathing". It turns out that he went to see a psychologist twice in order to collect information before filming inner senses, and he could see at a glance that the medicine bottles prepared by props were not suitable for the characters in the play. It turned out that when he filmed moonlight express, even the shadow had to perform in person. Director Li Rengang said: "The average actor will let body double perform when he only shoots a certain part of his body, but Leslie Cheung even performed the shadow himself. Other actors filmed the shadow of Leslie Cheung several times, and Leslie Cheung will not be impatient."

  Reminiscent of the "head-picking" green screen trick used by traffic stars in our time, we finally understand what we are remembering when remembering a superstar like Leslie Cheung.

  At the end of 1997, during the Asian financial turmoil, the annual output of Hong Kong films dropped sharply from 234 at the peak in 1993 to 92 in 1998. In order to save himself, Cen Jianxun put forward the idea of "creative alliance"-the main actors reduce their remuneration, so that filmmakers can start catering with lower investment. Although the idea is good, many actors turn pale when they hear "pay cut". In the end, Leslie Cheung accepted the invitation and took the film "Meteor Talk" with 1 yuan’s salary. Director Zhang Zhiliang said, "It really shocked me. I know that he was paid the top three in the industry at that time. He was able to do this. I think he is an actor who really loves movies, loves artistic life and loves Hong Kong. " He thought that Leslie Cheung started the meeting and the follow-up meeting would be easier. But in the end, this "creative alliance" only produced this film. Nearly 10 years later, "Meteor Talk" finally reached a balance of payments in the continuous re-screening, and he happily gave dividends to Leslie Cheung’s family.

  If it weren’t for people in love, there would be no golden age.

There are many good people in this world, but few real people.


  At 8: 30 pm on April 1st, 2023, Hong Kong Hung Hom Gymnasium, which opened in April, 1983, has gone through 40 years of vicissitudes and has always been regarded as a landmark of popular culture in Hong Kong. That night, its owner was Leslie Cheung, who had given hundreds of concerts here.

  "Treat people with sincerity, and people will insult each other", which used to be Leslie Cheung’s own situation. But after 20 years of hard work, I finally demonstrated to tens of thousands of viewers what "one good turn deserves another". On the stage, those people he once helped, cared for and cared for, one by one, performed his famous songs and told his kindness and sincerity.

Above: Still from "The True Color of Heroes".

  There is a saying among fans that "Leslie Cheung’s character begins with his face value, indulges in talent and is loyal to his character". But the strangeness of this person lies in that after 20 years of continuous reminiscence, there is still something new-brother B Zhong Zhentao recalled that year on the stage and went bankrupt himself. Leslie Cheung asked Huang Baiming to change the planned New Year film "Eight Stars Report Good News" into "Nine Stars Report Good News" to add one more for him. Vivian Chow thanked him for composing music for his fledgling self. Tan Yaowen called Leslie Cheung an idol. In 1988, he won the championship in the singing competition for a song "Refuse to Play Again". The King Dawn remembered Leslie Cheung in another concert hosted by Universal Records. Seeing that he was lonely and unsociable, he offered to produce records for him. Helping peers and supporting the younger generation, these trickle streams are now merged into rivers, lakes and seas, which is a kind induction of human beings.

  Recently, I read Leslie Cheung’s biography "Gone with the Wind", only to find that this person is really a bit ridiculous: being sincere to others will not change because of the other person’s status. In the past, I only knew that he invited a small actor from a drama school to visit Hong Kong as a concert guest after filming Farewell My Concubine, but it turned out that there was a lucky draw at the celebration banquet, and when children got an impractical travel ticket, they carefully converted it into cash. It turns out that it’s not just the shooting of "Meteor Talk", but also the shooting of "inner senses" and even the tutoring of English for the young actors. ! Even the servants’ rooms should be designed and decorated by themselves for advice, and after the project is completed, they should ask, "Do you like it?" I was really shocked by the piles.

  However, beauty or goodness, the most touching thing about Leslie Cheung is actually the truth. When stars are more and more like the official spokesmen of their own studios, this sincerity is even more like a scarce product.

  Like him, he never hides his ambition and ambition to become famous. In the 1980s, he had a fan mailbox, and the media asked him, would you open the letter yourself? He boldly replied: I have been looking forward to it for many years, but now I have it, why do I have to fake someone else?

  I like his little worry and self-mockery: at the midnight show of "The True Color of Heroes", he sat next to Lin Yanni and waited to see the audience’s reaction, saying, "I’m dying, and the audience likes Fazai so much, but I’m a policeman who wants to catch Fazai and my brother." But every time he saw himself appear, he clapped his hands happily and said naively, "I don’t shoot who first, I have to make the audience clap."

  I like him sitting between James J.S.Wong, Ni Kuang and Cai Lan, and "Unprotected Tonight" reveals his heart. After all is forgiven, he proudly boasted: "I, Leslie Cheung, stand on the stage is the guarantee of performance."

  Like his comeback, the media thought that he had to find an excuse to break his word, but he didn’t care to tell me: "I have endured it for six years", and Canada was "bored to nothing".

  I like his generous love at the concert, The Moon Represents My Heart.

  I like that he cherishes his life, and he still insists on seeing a psychiatrist in the pursuit of paparazzi, and makes a final effort to let the world know more about the disease of depression and the uncontrollable emotion at the time of onset.

  "Don’t dodge, live for the life I like. Without BLACKPINK, just stand in a bright corner. " He sings like this and lives like this. Reporter | Quezheng

Internet industry encourages overtime lawyers in disguise: it is illegal to force "996"

  The topic of "996 working system" in the Internet industry continues to ferment. The so-called "996 working system" means going to work at 9: 00 a.m. and leaving work at 9: 00 p.m., working six days a week. In this regard, lawyers said that enterprises need to pay corresponding overtime pay for employees to work overtime, and regardless of whether overtime pay is paid, they must also abide by the working hours system in the Labor Law, and it is illegal to force employees to "996".

  Overtime phenomenon

  No performance can be achieved without overtime.

  Task-topping employees take the initiative to work overtime

  According to a survey by Beijing Youth Daily reporter, in the Internet industry, employees generally work about 10 hours a day, and the core departments such as software development work overtime most seriously. "996" or "10, 10, 6" is a common occurrence, and it is more necessary to stay in the company when new projects are launched and systems are updated.

  Some employees also said that although the company does not force off-duty hours or punch in, it will bear a serious KPI (performance appraisal) burden on employees.

  A software engineer of a large Internet company said that most of the time it is caused by too much pressure and too many tasks. "There are too many things to do, and you can’t finish your performance without working overtime."

  Some employees also said, "Basically, during normal working hours, work is definitely endless. There is no need to punch in at all, and everyone is very desperate. "

  Meal supplement and car supplement encourage overtime in disguise.

  Some companies don’t require overtime, but they will encourage overtime in disguise. For example, some companies will provide "meal supplements". If you work overtime until 9 o’clock, the company will distribute 15 yuan’s supper supplements; Other companies offer "compensatory time off". If you work overtime late or work overtime on weekends, you can choose to take a day off.

  Other employees said that the company encouraged overtime in the form of "welfare". For example, the free dinner will be arranged at 7 o’clock, which invisibly delays the dinner time and prolongs the working hours in the afternoon; Other companies open an express corporate account, and only when they use this account to take a taxi after 9: 30 pm and the starting point is the company can they enjoy the free taxi service, thus encouraging employees to work overtime in disguise.

  Overtime objectively reduces hourly wages.

  According to the survey, most companies have no "overtime pay". This means that employees work 10 hours or even 12 hours a day. If their wages remain unchanged, their hourly wages will decrease with the extension of working hours. According to the data directly employed by BOSS, the average salary of Internet employees in Beijing, Shanghai, Shenzhen, Guangzhou, Hangzhou and other cities last year exceeded 10,000 yuan.

  If an employee with a monthly salary of 15 thousand yuan, according to the 22-day working system, the daily salary is 681 yuan, according to the 8-hour working system, the hourly salary is 85 yuan; However, according to the 12-hour working system, the hourly wage is 56 yuan. If you work six days a week and 26 days a month, your daily salary is 576 yuan. Under the "996" working system, your hourly salary is 48 yuan, which is nearly half less than the hourly salary of employees who leave work on time.

  Interpretation by lawyers

  Even workers who pay overtime must volunteer.

  The "996" working system violates the law.

  Lawyer Gala of Shanghai Lanting Law Firm told the reporter of Beiqing Daily that according to the provisions of the Labor Law, according to the working hours of 8 hours a day, employees should go to work at 9: 00 in the morning, generally rest for 1 hour at noon, and the off-duty time of employees should be 18: 00; If the dinner break is calculated as 1 hour, the time from 19: 00 to 21: 00 is the overtime time of the day.

  In this way, employees working in "996" have to work overtime for 2 hours every day from Monday to Saturday, which is obviously inconsistent with the legal provisions of "the average working time per week is not more than 44 hours" and "the extended working time per month is not more than 36 hours". In other words, if the company enforces the "996" work system, it is against the law. Workers have the right to refuse to work overtime in violation of mandatory requirements stipulated by law.

  Overtime must be paid.

  Lawyer Yu Chao of Jingheng Law Firm Shanghai told the reporter of Beiqing Daily that according to the law, the working hours of workers are no more than 8 hours per day and the average working hours per week are no more than 44 hours; The extension of working hours needs to be negotiated with the workers, which can not exceed 3 hours per day and 36 hours per month at most. And overtime must be paid. Overtime on weekdays is 150% of wages, and overtime on rest days is 200% of wages. If the company arbitrarily extends the working hours of workers, arranges overtime work on weekends, and does not pay overtime pay to workers, then it violates the relevant provisions of the Labor Law.

  Employees take the initiative to work overtime without paying overtime.

  Lawyer Gala also said that if the unit arranges employees to extend their working hours, it is overtime in the legal sense, and the unit should pay overtime or take a break according to the law; However, if the employee works overtime voluntarily and does not belong to the legal meaning, the unit does not need to pay overtime.

  Zhao Hu, a partner of Zhongwen Law Firm, also said that if employees take the initiative to work overtime, it is not illegal. "Therefore, it can only be verbal encouragement, and the decision is still up to the employees. If the enterprise decides, it will be illegal."

  Whether to pay overtime should abide by the working hour system.

  If an enterprise uses the mode of "encouragement" to force employees to work overtime in disguise, for example, if the company demotes, reduces wages, punishes or dismisses employees because they refuse to work overtime, employees can complain to the administrative department of labor security or apply for labor arbitration to safeguard their legitimate rights and interests.

  "The company can’t because &lsquo; 996&rsquo; Dismissal of uncooperative employees, if the company dismisses employees because of this, it is illegal and invalid. This has nothing to do with whether to pay overtime, because whether to pay overtime or not, we must abide by the working hours system in the labor law. If the employee is dismissed for this reason, this notice is invalid, and the employee can apply for labor arbitration to determine that the notice is invalid. "

  Pan Helin, a postdoctoral fellow in applied economics at the Chinese Academy of Fiscal Science, told the reporter of Beiqing Daily that according to the relevant provisions of the labor law, under the condition of ensuring the health of workers, the extended working hours should not exceed 3 hours per day and 36 hours per month. In the case that employees work overtime, even if employees are willing to work voluntarily, there will still be certain employment risks in the enterprise, including the risk of labor supervision and inspection, the risk of being informed criticism and fined, the risk of being reported and the risk of arbitration and litigation. This group/reporter Wen Wei’s picture comes from the Internet.

  Boss voice

  Ma Yun: "996" for wages is hard to last.

  On April 11th, Ma Yun, Chairman of the Board of Directors of Alibaba Group, said, "Can you do &lsquo; 996&rsquo; It is a great blessing. How can you achieve the success you want if you don’t make efforts and time to surpass others?

  On the afternoon of the 12th, Ma Yun once again publicly talked about "996" at the Weibo, saying, "No company should and cannot force employees &lsquo; 996&rsquo;” Alibaba has always advocated, "But young people themselves should understand that happiness is a struggle! Not for &lsquo; 996&rsquo; Defend, but pay tribute to the strugglers! "

  At noon on the 14th, Ma Yun talked about "996" for the third time, saying that his opinions about "996" within the company a few days ago were constantly criticized; But "what we lack is truth, truth and thought-provoking words." Ma Yun also said that it is difficult for people who "996" for overtime pay to last.

  Liu Qiangdong: Not mandatory, but JD.COM people should have the spirit of hard work.

  On the evening of 12th, Liu Qiangdong, Chairman and CEO of JD.COM, also talked about the topic of "996" in his circle of friends. He recalled his entrepreneurial history and mentioned that "JD.COM will never force employees &lsquo; 995&rsquo; Or &lsquo; 996&rsquo; But everyone in JD.COM must have a fighting spirit! " He said that he is "8116+8" (Monday to Saturday, he works from 8 am to 11 pm, works for 8 hours on Sunday, takes two days off every month, and takes a long vacation every year), enjoys the pleasure of working, and is willing to find a brother who works hard for his ideal together.

  Expert opinion

  The feast of high profit margin in the Internet industry is coming to an end.

  Why do Internet tycoons openly express their support for the spirit of "996" at this node? Ge Jia, an Internet observer, told the reporter of Beiqing Daily, "Big bosses push and think that they are politically correct &lsquo; 996&rsquo; It can only prove that the feast of high profit margin in the Internet industry is coming to an end, and it is increasingly difficult for them to obtain high profits from users. However, the high growth has to continue or the stock price will not look good, so we have to target employees and urge them to accept &lsquo; 996&rsquo; So that enterprises can produce higher benefits. Put this Internet tycoon on &lsquo; 996&rsquo; It is appropriate to call it the last cry of the Internet industry to bid farewell to the golden age. "

  Some people think that this is a disguised layoff of employees who don’t have the spirit of struggle. Internet critic Lan Xi said, "In a company, people who are very motivated generally don’t quit at this time, but those who are usually slack may not be able to stand quitting, so enterprises can achieve their goals more effectively: to lay off a group of employees without paying extra costs and re-integrate the company’s combat effectiveness."

  Related comments

  Advocating struggle does not mean forcing "996"

  Yesterday, People’s Daily also commented on the topic of "996". The commentary said that the compulsory implementation of "996" can not only solve the problem of "entrusting &mdash; The problem of "agency" will also contribute to the ills of "loafing". From the perspective of entrepreneurs and entrepreneurs, their spirit of extreme struggle is valuable, but considering the different positions of ordinary employees, it is not only the arrogance of enterprise managers, but also unrealistic and unfair to force them to instill "996" overtime culture.

  In fact, this involves the core problem of enterprise management: how to motivate employees to the maximum extent? Taking the length of overtime as an incentive means is certainly the easiest way, but it is obviously not the most effective way. The discussion triggered by "996" is an opportunity to reflect on the corporate culture and management mechanism of the Internet.

  The commentary also said that no one does not understand the truth of "no pains, no gains", but advocating struggle and advocating labor does not mean compulsory overtime. Hard work is a struggle, and skillful work is also a struggle; Extending working hours is a struggle, so is improving efficiency. Therefore, employees who oppose "996" should not be labeled as "muddling along" and "not struggling", but should face up to their real demands.

The echo of the 19th National Congress, the per capita income has increased fivefold in five years. How did this community do it?

0

  Looking back on the five years since the 18th CPC National Congress

  What changes have taken place in your life

  In the next five years,

  What small goals have you set for yourself?

  "The Echo of the Nineteenth National Congress"

  Interviewed a series of people

  College teachers, grassroots party member, artists.

  ……

  Look and listen to theirs.

  5-year review and 5-year plan!

  Hu mingrongSecretary of the Party Committee of Jiangxinyuan Community, the largest "village to community" in Wuhan.

nine

  In 2012, the Party branch of Jiangxinyuan Community was transformed into a community party committee.

  Jiangxinyuan Community is the first non-genetic garden in China that is self-funded by the community.

  From 2012 to 2016, the per capita income of the community increased fivefold.

  In the past five years, more than 600 residents have been employed.

  Residents have medical insurance, free tuition and fees, and guaranteed housing.

  The community won hundreds of honorary titles such as "National Advanced Grassroots Party Organization"

  I’m Hu Mingrong,

  It is the largest "village to community" in Wuhan.

  Secretary of Party Committee of Jiangxinyuan Community

  In 2004, due to the expropriation of land,

  We went from the fishing village on the outskirts of Hanyang.

  Also built in Jiangxinyuan community.

  Farmers are all "mud legs"

  It is easy for mud legs to wash their feet and go ashore.

  Brainwashing into the city"It is a.

  A long and systematic process

  Land loss, unemployment, loss of income

  Raising livestock, dung and cattle

  ……

  Jiangxinyuan community has become a typical mess.

  Residents in other communities are afraid to avoid it.

  however

  By 2016,

  Jiangxinyuan community was rated as

  National advanced grass-roots party organizations

  There is corridor culture within one meter of the villagers’ door.

  There are cultural and leisure facilities within 10 meters.

  There are cultural positions within 100 meters

  There are cultural training positions within a kilometer.

  Why Jiangxinyuan Community

  In such a short time

  Can realize the transformation of people

  Ideological transformation

  Transformation of community management?

  Thanks to party building work and culture

  Our community party Committee played a combination boxing.

  Party member takes the lead in innovation.

  Drive entrepreneurship and get rich.

  2012 Jiangxinyuan Community

  Invest 100 million yuan.

  Building a non-genetic garden

  In order to invite non-genetic inheritors into the community

  We work from family to family.

  Please invite 54 items such as Han embroidery and paper cutting.

  Non-genetic inheritors settle in

  Community party member Shen Yanling

  Be the first to sign up for Chinese embroidery.

  Drive more than 100 people

  "Mud legs" to achieve employment

  at present

  Intangible Cultural Heritage of Jiangxinyuan Community

  Real estate development and property services

  Several industries develop together.

  these years

  Community helpMore than 600 people

  Employment of residents

  Per capita income of residents

  More than five years ago.Five times

  Residents’ sense of happiness and gain has doubled.

  Our Jiangxinyuan community is

  Roll up your sleeves and work hard,

  Roll up your trouser legs and run hard!

nine

  General Secretary of the Supreme Leader said, "It is clear that the main contradiction in our society in the new era is the contradiction between the people’s growing need for a better life and the unbalanced development. We must adhere to the people-centered development idea and constantly promote the all-round development of people and the common prosperity of all people." Well said! We feel particularly eager!

  I think that in the next five years, under the guidance of the spirit of the 19th National Congress of the Communist Party of China, our Jiangxinyuan community will lead the party member people in the community to always listen to the Party’s words and follow the Party, and serve the broad masses of residents with more practical work and more solid performance, so as to make the masses richer, feel more comfortable and enrich their spirit!

  We, the grassroots party member, should stick to the Do not forget your initiative mind, forge ahead, share the worries for the party, help the people, and regard the masses as relatives.

  Resolutely make a party member a banner, a party member a benchmark, a party member a stable party, a warm party, a service party and a rich party, give play to the red leading role of the Party organization and party member, lead the residents of Jiangxinyuan community to think in one place and make efforts in one place, and Qi Xin will work together to help realize the Chinese dream at an early date! Let’s roll up our sleeves and work hard!

  Driven by the spirit of the report of the 19th National Congress

  Weave a "net" of organizational system

  Play a game of "chess" in democratic governance

  Consolidate and speed up the development of a "heart"

  Take the mass line well, a "Tao"

  Sing a good culture and lead a "play"

The development of rural industrial integration needs "four-chain reconstruction"

  Authors: Gao Qijie, Director and Professor of Promotion and Innovation Research Center of College of Humanities and Development of China Agricultural University, and Yang Rui, Ph.D. student of College of Humanities and Development of China Agricultural University.

  The Central Rural Work Conference was held in Beijing from December 28th to 29th. At the meeting, General Secretary of the Supreme Leader emphasized that "from the overall perspective of the great rejuvenation strategy of the Chinese nation, the nation must be rejuvenated and the countryside must be revitalized". It is a long-term task to implement the rural revitalization strategy. Under the new development pattern, the integrated development of rural industries needs to seek breakthroughs and innovations in many aspects, and it is very important to put ideas first. Therefore, rural industrial integration should be based on the advantages of local characteristic resource endowments, correctly understand and respect the laws of agricultural and rural development, promote the "four-chain reconstruction" of industrial chain, value chain, supply chain and interest chain through vertical extension of agricultural industrial chain and horizontal expansion of agricultural functions, realize internalization of external effects, reduce transaction costs, and improve the quality and competitiveness of radiation belt power and industrial development.

  Extend the industrial chain and promote the upgrading of all links.

  In recent years, all localities have actively explored and practiced, and the development of rural industrial integration has shown a good trend, but there are still some inevitable problems. Many people unilaterally think that rural industrial integration is the integration of agricultural products production, processing and sales services, and they lack sufficient understanding and understanding of the economic, cultural, social and ecological functions of agriculture, so the degree of development of various functions of agriculture is not high. In the process of rural industrial integration, there is a lack of market-oriented and influential agricultural products development and brand building, which limits the industrial integration, especially the integration of processing industry and rural tourism. In the future, it is necessary to promote the vertical extension and horizontal function expansion of the industry.

  First, we must promote the vertical extension of industrial development.Rural industrial integration should respect the laws of rural development and agricultural production, aim at consumer demand, and steadily develop basic industries such as agriculture, forestry, animal husbandry and fishery. On this basis, we will extend the rural industrial chain, develop industries with market demand and local advantages such as food processing, textile processing, biomaterials and clean energy, open up the production end, circulation end and consumption end of the industrial chain, drive industrial adjustment and upgrading, enable farmers to share non-agricultural income nearby, fully mobilize farmers’ initiative, enthusiasm and creativity, and guide farmers to actively participate in modern agricultural production and improve rural labor productivity.

  Second, we must promote the horizontal functional expansion of the industry.By aggregating resource elements, we will expand the multiple functions of agriculture, develop "internet plus Modern Agriculture" and green eco-cycle agriculture, promote the integrated development of agriculture, tourism, culture, education and other industries, actively cultivate new formats such as cultural tourism, recreation and special folk customs, stimulate the endogenous development momentum of rural industries, and broaden the channels for increasing agricultural income and efficiency. For example, by activating village resources and village culture, we can promote the development of "agricultural tourism, cultural tourism and business tourism", make the countryside a place suitable for living and traveling, fully integrate "agricultural products entering the city and citizens going to the countryside", effectively expand the consumption market of villagers’ lodging and farmhouse catering, and create more economic benefits.

  Enhance the value chain and realize the appreciation of the whole chain.

  At present, a series of activities such as production, processing and sales are still relatively lacking in integration and interaction with external technologies and resources. At the same time, the connection between upstream and downstream is not flexible and dynamic, and the added value of products is low, so it is easy to ignore the analysis and satisfaction of customers’ potential needs. Therefore, it is necessary to promote technological innovation in the whole chain and product innovation in all links, accelerate the upgrading of equipment, processes and products, achieve high quality in the whole process and upgrade the whole chain, and give full play to the "multiplier effect" of rural industrial integration.

  First, we must promote technological innovation in the whole chain.The popularization and application of emerging technologies have strong externalities and spillover effects, which are helpful to promote the optimal allocation of production factors and the transformation of production methods, and realize the intensification, informationization and intelligence of production. On the one hand, we should strengthen agricultural technology research and development. Promote the application of modern information technologies such as Internet of Things and cloud computing in the whole industrial chain, improve the level of integration and interaction between agricultural technology research and development and agricultural production, food processing, biomaterials and other industries, meet the diversified needs of the market, and comprehensively upgrade the value chain. On the other hand, we should attach importance to agricultural technology popularization. Deepen the reform of agricultural technology extension system, adhere to demand-oriented agricultural technology extension, provide agricultural technology services with strong applicability and high matching for different departments and diversified agricultural business entities, accelerate the spread and diffusion of technology in the whole agricultural industry chain, improve the adoption rate of agricultural technology, and promote the transformation of agricultural technology into efficient practical productivity.

  Second, we must promote product innovation in all aspects.Carry out the activities of "improving quality and increasing efficiency" of agricultural products, dig deep into the diversified value of agriculture, and promote the synergy and simultaneous appreciation of the primary, secondary and tertiary industries. First of all, solve the problems of "what to plant" and "what to raise". Guided by market demand, improve the planting structure, enrich the varieties, build a standardized system of agricultural production, strictly standardize the production process, ensure the quality and safety of agricultural products, and increase the production of high-quality agricultural products that are in short supply in the market and marketable. Secondly, solve the problem of "what to process". It is necessary to promote the deep processing of agricultural products, carry out grading packaging and grading pricing, standardize storage, extend storage time, reduce storage losses, and maximize the added value of agricultural products. Finally, solve the problem of "what to sell". Rural industries should build high-quality characteristic agricultural products brands in a planned and phased manner and sell safe and high-quality agricultural products.

  Optimize the supply chain to meet the demand of product supply and marketing

  Rural industries are mostly located in remote areas, with high logistics costs, and agricultural products are faced with the dilemma of "the fragrance of wine is also afraid of the depth of the alley". Therefore, rural industrial integration urgently needs to open up the supply and demand chain, expand sales channels, save circulation costs, and achieve effective docking of production and marketing.

  First, we must improve infrastructure and improve the comprehensive supporting service system.First of all, efforts should be made to improve the rural transportation network. "All roads lead to prosperity", it is necessary to build rural transportation facilities, smooth the circulation and sales channels of agricultural products, and promote the transformation of resource advantages into competitive advantages. Secondly, promote the logistics construction project of "cold chain storage", speed up the cold chain facilities and standardization construction of agricultural products and food, effectively solve the problems of product preservation and storage, and reduce transportation costs and process losses. Thirdly, improve the rural logistics service system, promote strategic cooperation with logistics enterprises, constantly promote the improvement of comprehensive service systems such as warehousing and transportation in various places, solve the problems of high logistics cost and slow delivery speed, and realize the "smooth flow of goods" of products.

  Second, we must connect production and marketing resources and build digital sales channels.In the process of rural industrial integration, we should rely on the enterprise platform and integrate local enterprises, cooperatives and other resources to explore the formation of an agricultural supply chain system that integrates the production, processing and circulation of agricultural products into one. At the same time, accelerate the construction of agricultural supply chain information platform, deepen the application of big data in agricultural production and operation, share information such as policies, markets and finance, effectively open up supply and marketing information channels, create online and offline sales channels for agricultural products, and promote agricultural products to accurately connect with the vast consumer market.

  Improve the interest chain and realize the sharing of development achievements.

  At present, the construction of interest linkage mechanism of rural industrial integration needs to be strengthened. There are differences in the ability of farmers, farmers’ professional cooperatives and leading enterprises to obtain information and win policy support, and the distribution model of rights, responsibilities and benefits is not clear enough. General Secretary of the Supreme Leader pointed out that it is necessary to accelerate the development of rural industries, conform to the law of industrial development, base on local characteristic resources, promote the development and growth of rural industries, optimize the industrial layout, improve the interest linkage mechanism, and let farmers share more value-added benefits of industries. Therefore, it is necessary to build an effective interest linkage mechanism, stimulate the vitality of multiple subjects, and form a development pattern of complementary advantages and risk sharing.

  First, we must build a multi-form interest linkage mechanism.Rural industrial integration should deepen the understanding of interest linkage mechanism, pay attention to the demands and needs of multiple subjects, and let all subjects share the value-added benefits of the whole industrial chain. First of all, we should innovate the interest linkage mechanism of "order agriculture". Encourage leading enterprises, e-commerce companies and other industrial and commercial capitals to sign agricultural products purchase and sale contracts with farmers and farmers’ professional cooperatives, transform rural development formats with big data, improve the scale and organization level of agricultural products supply, enhance the sustainable supply capacity of agricultural products, increase the return of profits, and maintain stable cooperative relations. Secondly, encourage the development of joint-stock cooperative interest linkage mechanism. We will carry out voluntary participation of farmers in land management rights and idle farm houses to develop agricultural industrialization, promote various forms of joint-stock cooperation among farmers, farmers’ cooperatives, village collectives and leading enterprises, and promote "guaranteed income+dividend by shares" to tilt the income distribution ratio to farmers.

  Second, we must stimulate the vitality of multiple subjects.For farmers, it is necessary to let farmers create and share the value-added benefits of industrial chain and value chain more directly, protect their legitimate rights and interests, and reduce their insecurity caused by "fear of loss". For industrial and commercial enterprises, it is necessary to improve their expected benefits, smooth the channels of information disclosure, reduce the uncertainty caused by "information asymmetry", improve their enthusiasm for investment, and give full play to their leading role in technology, information and management. For grass-roots governments, efforts should be made in "soft power" to create an efficient and clean political ecology, maintain a fair market environment, mobilize the enthusiasm of administrative personnel, play the role of organizer, coordinator and server, and give full play to its role as a link between farmers and industrial and commercial enterprises. In addition, government departments should communicate and coordinate effectively, form a joint force, promote the formation of a joint management and interactive co-construction mechanism, better guide the integrated development of rural industries, and achieve agricultural efficiency and farmers’ income.

The Criminal Investigation Bureau of the Ministry of Public Security reminds: be careful about the frequent fraud in paragraphs 170 and 171.

The Criminal Investigation Bureau of the Ministry of Public Security urgently reminds that fraud in paragraphs 170 and 171 is frequent, so be careful.

  China Network August 25 th According to the official WeChat message of the Criminal Investigation Bureau of the Ministry of Public Security, the official WeChat of the Criminal Investigation Bureau of the Ministry of Public Security issued an urgent reminder. Be careful when receiving calls from these 170 and 171 numbers. Many people have been cheated!

  Sections 170 and 171 were originally special sections for virtual operator, but they can be purchased without real-name registration because the regulatory measures are not in place, which has become a hotbed of fraudulent phone calls and text messages, which makes people turn pale.

The Criminal Investigation Bureau of the Ministry of Public Security urgently reminds that fraud in paragraphs 170 and 171 is frequent, so be careful.

  Mention your name directly in the text message and try not to open it! The most serious consequence is that your mobile phone will be infected with Trojan virus, and valuable information in your mobile phone will be stolen.

The Criminal Investigation Bureau of the Ministry of Public Security urgently reminds that fraud in paragraphs 170 and 171 is frequent, so be careful.

The Criminal Investigation Bureau of the Ministry of Public Security urgently reminds that fraud in paragraphs 170 and 171 is frequent, so be careful.

  The above is a scam message.

  Real case 1: "You are suspected of money laundering"

  On March 10, 2016, Ms. Zhu reported to the police that she received a phone call claiming to be a police officer of a city public security bureau that she was suspected of money laundering, and the police were about to freeze her bank account involved, and asked her to immediately transfer all the money in her account to the "safe account" provided by the police. After the investigation is clear, if there is no criminal suspicion, she will return the funds in full. Ms. Zhu transferred 7,000 yuan according to her request and found that she was cheated. The case is under further investigation.

  Real Case 2: "Your credit card is overdrawn"

  On April 24, 2016, Ms. Chen received a phone call claiming to be a courier, saying that Ms. Chen had a credit card in it, and this credit card had been overdrawn. Then the other party transferred the phone to a city public security bureau, and a man claiming to be a certain police officer claimed that this credit card was indeed Ms. Chen’s. If she didn’t pay back the money, she would be criminally liable and demanded to pay a deposit of 10,000 yuan. After doing so, Ms. Chen found that she had been cheated.

  Coincidentally. On March 26th, Mr. Huang said that his mobile phone received a short message to increase the credit card limit that day. After he entered the link on the information (wap.zgpqe.com) and filled in the relevant information, he received a call to increase the credit card limit by 1718714XXXX, asking him to tell the other party the verification code. After Mr. Huang told the other party the verification code, he found that his credit card had been transferred by more than RMB 10,000.

The Criminal Investigation Bureau of the Ministry of Public Security urgently reminds that fraud in paragraphs 170 and 171 is frequent, so be careful.

  Real case 3: "Your mobile phone number was stolen"

  On June 12, 2016, Ms. Ke reported that she received a phone call on the same day. The other party said that a mobile phone number she handled in a business hall owed 4,000 yuan, and now she transferred the call to the Public Security Bureau. A man who claimed to be a policeman said that someone had impersonated her ID card information. Now the mobile phone number has been suspected of illegal fund-raising, otherwise he will be punished for half a year. Then the man claimed to investigate his bank account. Ms. Ke followed the other party’s operation and transferred more than 50,000 yuan to the so-called "safe account", and found that she was cheated.

  Real case 4: "If there is something wrong with your online shopping, you can get a refund."

  On January 1, 2016, Ms. Ye received a phone call at 1708133xxxx. The other party said that there was something wrong with what Ms. Ye bought online, and now she could get a refund, and sent her a short message with a link through this number. After Ms. Ye entered the bank card number and verification code on the website page where the link jumped, she found that her bank card had been transferred away by more than 5,000 yuan.

  Since the beginning of this year, 17 telecom fraud "prologue"

  The following is the "prologue" of the call fraud at the beginning of the number 17 this year. Please be vigilant.

  1. This is Taobao customer service XX. Due to system problems, there is something wrong with what you just bought online (clothes/game prepaid cards). Now I can give you a refund &hellip; &hellip;

  2. Hello, I am a staff member of a certain bank. In view of your recent good credit of XX Bank, I can help you to apply for increasing the credit card limit of this bank &hellip; &hellip;

  3. I am the leader of your friend XX, and I need to borrow some money from you because of something urgent. Please remit the money to the bank account of XXXX, with the account name XX&hellip; &hellip;

  4. Hello, I’m a staff member of the dating website you just registered. If you want to make friends on our website, you have to pay a deposit first, 1000 yuan, and the deposit can be paid to the company’s designated account XXXX. …

  5. I am a staff member of the Finance Bureau. I now inform you that you will go to the ATM of your nearby bank this morning to receive the car purchase subsidy (newborn subsidy, second child subsidy, house purchase subsidy) according to the prompts, and the contact number is 170XXX&hellip; &hellip;

  6. I am a teacher of a certain university. According to the application for tuition subsidy submitted by you, it has been studied by the school. Now I inform you to go to the cash machine of your nearby bank and follow the prompts to receive the relevant subsidy &hellip; &hellip;

  7. I am your daughter’s teacher. Your daughter is doing very well in school. Now the school wants her to participate in the XX competition, but now she needs to pay a training fee of 9800 yuan, which can be transferred to the XX account. Contact: Teacher XX, tel: 170XXX&hellip; &hellip;

  8. Hello, I am a staff member of an airport. The ticket you just purchased has not been successfully issued due to system problems. Now I can give you a refund. Please provide your bank account and call the staff at 170XXX&hellip; &hellip;

  The police once again reminded that when you receive a phone call or text message with the number beginning with 170 and 171, please identify the authenticity of the content in detail, try not to click on the link, and please check with the relevant departments in time to avoid cheating.

The 23rd China Landscape Architecture Planning and Design Conference is in hot registration!

Notice on Holding the 23rd China Landscape Architecture Planning and Design Conference

(Notice of the first meeting)

Members of the Institute, planning and design institutes (institutes and companies) and relevant units:

In order to give full play to the role of landscape architecture industry in promoting green development, promoting harmonious coexistence between man and nature, promoting high-quality green development in urban and rural areas and helping Chinese modernization, exchanging landscape architecture planning and design achievements and improving the level of landscape architecture planning and design, the Planning and Design Branch of China Landscape Architecture Society will hold the 23rd China Landscape Architecture Planning and Design Conference in Hangzhou on May 15-19, 2024. We sincerely invite members and colleagues in the landscape architecture industry to attend the meeting, seek common development of the industry, share technological innovation and discuss the expectations of the society.

The relevant matters are hereby notified as follows:

I. Theme of the meeting

Landscape Architecture Helps Chinese Modernization

Second, the conference organization

Support unit:

Zhejiang Provincial Housing and Urban-Rural Development Department

Organizer:

China landscape architecture institution planning and design branch

Zhejiang province landscape architecture institution

Co-organizer:

Hangzhou Garden Design Institute Co., Ltd.

Zhejiang province urban and rural planning design & research institute co., ltd

China dianjian group east China survey design & research institute co., ltd

China Academy of Fine Arts Landscape Architecture Design Research Institute Co., Ltd.

Zhejiang province architecture design research co., ltd

Zhejiang Agriculture and Forestry University Landscape Design Institute Co., Ltd.

Zhejiang university architecture design research co., ltd

Chengbang design group co., ltd

Zhejiang humanity garden co., ltd

Hangzhou Xiaoshan Garden Group Co., Ltd.

Huilv garden construction development co., ltd

Inyan Engineering Design Group Co., Ltd.

Zhejiang hongxiang garden greenning engineering co., ltd

Hangzhou Jinyi Construction Group Co., Ltd.

Zhejiang yuanhong ecological garden co., ltd

Sponsor:

Chengtong Kaisheng Ecological Construction Co., Ltd., Huayong Engineering Design Group Co., Ltd., Hangzhou Zhijiang Landscaping Art Co., Ltd., etc.

Support media:

China construction news, China Garden Magazine, Landscape Architecture Magazine, China Building Industry Press, New Youth of Landscape Architecture, Garden Journal, Planning China, Zhejiang Construction, Zhejiang Garden, Zhejiang Daily, Tide News, Zhejiang Pictorial Magazine, Zhejiang Satellite TV, Zhejiang Photography Publishing House, etc.

III. Time and place of the meeting

Meeting date:May 15-19, 2024

Report time:May 15, 2024

Meeting place:Great Hall of the People in Zhejiang Province (No.9 Shengfu Road, Xihu District, Hangzhou)

Iv. main contents

(1) Keynote report

The meeting plans to invite experts and scholars such as Cheng Taining, Wu Zhiqiang, Yang Baojun, Wang Kai, Li Xiong, Tu Ruihe and Gao Xiaohui, and relevant leaders from the Ministry of Housing and Urban-Rural Development and the Ministry of Natural Resources to make keynote speeches.

(2) Special seminars

The proposed venue is as follows:

Session 1: Park Urban Planning and Scene Camp City

Session 2: Innovation and Practice of Landscape Architecture Planning and Design

Session III: Rural Revitalization Planning and Design

Session 4: Garden Culture Protection and Design Inheritance

Session 5: Planning of scenic spots and nature reserves

Session 6: Planning and Construction of Ecological Infrastructure

Session 7: Planning and Design of Open Sharing of Park Green Space

Session 8: Scientific Greening and Green Low Carbon Design

Session 9: Smart Gardens and Information Design

Session 10: Pioneer Forum for Young Landscape Architects (and the 4th Forum for Young Designers of Zhejiang Landscape Architecture Society)

Session 11: Landscape Architecture and Urban Design

Session 12: Pocket Park Construction and Community Quality Improvement

Session 13: Park Operation Planning and Design

Session 14: Planning and Design of Urban Biological Habitat Construction

Session 15: Watershed Management and Waterfront Space Planning and Design

Session 16: Urban Renewal and Street View Space Creation

(3) On-site exchange of innovation practice in Zhejiang Province

On May 18, it is planned to carry out on-site dialogue and exchange of innovative practice cases of landscape architecture in Zhejiang Province, and initially set 10 routes; Due to the venue and other factors, each line has a maximum number of people, so please register and select as soon as possible.

1. Local routes:

(1) Urban Style Shaping and Characteristic Operation Line: The main stadium of Hangzhou Olympic Sports Center and the greening along the river, the roof of Guobo, the Asian Flower Theme Park and the Asian Games Park are limited to 150 people.

(2) Renewal and revival line of traditional blocks: renovation of Gongchen Bridge West Historic Block, Xiaohe Park, Hanggang Ruins Park, etc., limited to 100 people.

(3) Line 1 of scenic spots and nature protection: Jiang Yang Fan Park, Taiziwan Park, Huagang Fish Watching Park, Changqiao Ecological Park, etc., limited to 100 people.

(4) Line 2 of scenic spots and nature protection: Xixi Wetland Park, Hangzhou Garden, Quyuan Fenghe Park, etc., limited to 100 people.

(5) Cultural Heritage and Heritage Protection Line: National Edition Pavilion, Liangzhu Ruins Park, Taohua Lake Park, etc., limited to 100 people.

(6) Hemei Rural Revitalization Line: the renovation of Fayun Ancient Village, Xiaogucheng Village in Jingshan Town, Lutz Village in Tonglu, etc., limited to 100 people.

2, the city perimeter:

(1) Open sharing lines of urban and rural landscape and green space: Haining Hongyue Flower Base, Jiaxing Huancheng River Park, Tongxiang Puyuan Ancient Town, etc., limited to 100 people.

(2) The theoretical practice and ecological value transformation line of two mountains: Yucun in Anji, Nantaihu in Huzhou, Lianhuazhuang Park, nanxun town, etc., limited to 100 people.

(3) Upgrading lines of traditional villages and rural features: Guazhu Lake Park in Ke Qiao, Shaoxing, Shaoxing Yue Opera Town, Shangyu Jiangnan Li, etc., limited to 100 people.

(4) The protection and inheritance lines of garden culture-Jinhua Songyun Park, Guzicheng, Jinming Lake, Huamu Art Village, etc., are limited to 100 people.

Remarks: The line location will be fine-tuned according to the registration and actual situation.

(4) meeting of all members

It is planned to hold a meeting of all members of the Planning and Design Branch at 15:00 on May 15th. The president, vice-president, secretary-general, deputy secretary-general and members of the branch are invited to attend the meeting to consider the important work of the branch.

V. Registration and Payment

(1) Registration

Online registration is adopted for this meeting, and the registration form is filled in the following ways. Due to the limited size of the venue, there is a quota limit for this meeting, and there is no webcast. Please register as soon as possible.

To register on the PC side, please log in:

https://docs.qq.com/form/page/DZkd2b3NNVHplZU9p;

Sign up on the mobile phone, and WeChat scans the QR code below:

1. In principle, there is no on-site registration for this meeting. Please register online according to the notification requirements.

2. Participants attending the Zhejiang Innovation Practice Seminar on May 18th are requested to choose the route when registering, and will not change the route when reporting;

3. Notice of the General Assembly: Please continue to pay attention to the landscape architecture planning and design of official website and WeChat official account in China of China Landscape Architecture Society.

(2) Payment

1. Payment standard:The standard is RMB 1,800/person for individual members (within the validity period, with personal electronic membership card and no discount for member organizations) and RMB 1,900/person for non-members (student representative: 950 yuan/person, valid student certification materials are required for online registration and on-site registration).

Note:

(1) Receipt of payment is deemed as successful registration;

(2) If you can’t attend the meeting after paying the fee, you can change the participants without refund;

(3) This membership fee only includes lunches on May 16th, 17th and 18th. Please make your own arrangements for other meals.

(4) Take care of the round-trip transportation and accommodation expenses for the meeting.

2. Payment method:Bank transfer remittance

Remit the money to the following account:

Account Name: China Landscape Architecture Society

Line number: 1021 0000 0144

Account number: 0200 0014 0901 4430 954

Bank of deposit: China Industrial and Commercial Bank Beijing Baiwanzhuang Sub-branch.

Remarks: Hangzhou Planning and Design Conference

(3) Ways of obtaining VAT electronic invoices

After the payment is successful, scan the QR code below and fill in the billing information item by item. Please fill in the company header, tax number, email address and other information accurately. The invoice will be sent to the reserved e-mail box within one week after the meeting, please pay attention to it.

VI. Contact information

(1) Registration consultation

Office of the 23rd China Landscape Architecture Planning and Design Conference:

Bi Chengang: 13758922739

Zheng Xiaoyu: 15757366949

Li Xutong: 13936620195

Secretariat of Planning and Design Branch of China Landscape Architecture Society:

Guo Xin: 15011150635

Wu Wen: 18600166799

(2) Payment and invoice consultation

Chen Chen: 010-88084168

China landscape architecture institution planning and design branch

March 25, 2024


The Stay Hotel

During the meeting, the conference group will not make unified arrangements for accommodation, so please choose the hotels that are satisfactory around you. As May is the peak tourist season in Hangzhou, the hotels near the West Lake are in short supply and prices are rising. Please make reservations as soon as possible.

According to the hotels and traffic conditions around this meeting, the conference group provides the following hotels for your reference.

Note: When booking a room, the participants must transfer the room payment to the corporate account and corporate Alipay of the hotel, and the sales manager’s private WeChat and Alipay do not accept the transfer; If you need to get the invoice, please handle it at the front desk of the hotel.

Tips: There are many hotels around the venue. The above are only some hotels. Please contact the participants in advance to make a reservation.

Summer camp fever again: it is not easy to say that I love you.

  Xinhua News Agency, Taiyuan, August 2nd (Reporter Liu Xiangxiao, Ma Xiaoyuan) "One end is connected with the classroom, and the other end is connected with the vast nature and society" &hellip; &hellip; With the coming of summer, various summer camps and research activities have appeared one by one, which has become an important choice for many parents to solve the problem of summer children’s custody, let their children increase their knowledge and exercise. However, the reporter learned that behind the hot market, some summer camps have questionable qualifications of teachers, the teacher-student ratio is too small, and there are loopholes in management. Some institutions have "overlord" contracts, which brings hidden dangers to the safety of participating in the camp and consumer rights protection.

  The qualifications of teachers in the camp are worrying, and the teacher-student ratio is evasive.

  A week ago, Mr. Wang, a parent of Shijiazhuang, Hebei Province, wanted to enroll his daughter in a summer camp. A summer camp institution named "XXX Business School" attracted his attention. "I have browsed seven or eight products in a row on this institution’s WeChat WeChat official account and found that they are all full. I didn’t expect it to be so hot."

  The reporter learned from the online travel platform "Where to Go" that China’s research travel market has recovered rapidly this year. In the first half of this year, the number of research travel orders on this platform has exceeded 70% in the same period of 2019, and the bookings of some popular projects even exceeded the same period of 2019.

  "From the platform data, more than 80% of family travel users will search for research-related tourism products. Before the epidemic, there were many research products in 7 -10 days’ long-term summer camps, and now the short-term research products in 3 -5 days are more popular with parents. From the price point of view, the per capita cost of summer study summer camp is in 600 yuan -1000 yuan every day, which has considerable advantages in the hot summer tourism market. " "Where are you going?" said Song Yawen, Marketing Director of Holiday Division.

  Different from ordinary travel, parents pay more attention to the growth of children’s knowledge, the broadening of their horizons and the improvement of their comprehensive ability when choosing summer camps, and the management and safety of summer camp activities are also very important. However, the reporter found that compared with the organizers who spared no effort to publicize many benefits and advantages of summer camp, keywords such as teacher-student ratio and personnel access qualification were too "low-key" in their publicity.

  Not long ago, Ms. Li, a parent of Taiyuan, Shanxi, was carefully selected and enrolled her daughter in an "English" summer camp. The organizer of the camp came from Beijing, claiming that the team was very professional and the participation in the camp was expensive, so Ms. Li gave her daughter to the other party with confidence, but what happened afterwards made her unexpected.

  "Teachers are very laissez-faire about dormitory management. Some children are young and have weak living ability. Teachers don’t give guidance at all, and even don’t come forward to coordinate when they encounter bullying." Ms. Li questioned whether the camp teachers have any selection criteria, whether they need to have certain qualifications, whether they have done pre-job training, and whether they are familiar with students’ psychology.

  The reporter visited WeChat official account, a number of summer camps and research institutions, and found that only some institutions would take the initiative to explain the number of students participating in the camp and the teacher-student ratio on the page. Taking the summer sailing camp as an example, the reporter compared five institutions, such as a certain business school, a certain bear education and research, and a certain di, and found that only two of them indicated key information such as group capacity and teacher-student ratio.

  An industry insider told reporters that summer camps and research activities are seasonal. Every summer, some institutions will temporarily increase and hire camp teachers. "There is no need for special qualifications and audits, and college students can also. It happens from time to time that a teacher takes more than 20 children. " She said that because many of them are products of cooperation between the organizers and foreign training institutions, the organizers are actually not very clear about the identity and source of camp teachers and research instructors.

  "Overlord-style" signing rights protection is difficult to subcontract and leave hidden dangers.

  The reporter visited and learned that the current summer camp mostly adopts the registration process of "paying first and then signing the contract", which also makes consumers have great opinions and brings many hidden dangers to the follow-up rights protection.

  A parent in Tianjin told the reporter that this year is the first time for a child to participate in the camp. She deliberately chose an institution with long running time and high fees. The original duration of the activity was two weeks, mainly focusing on English training, but one or two days after the camp started, the children showed discomfort. "I can’t reach my English ability, and I don’t understand it in class." The parent said that due to an accident, and the contract stipulated that "the withdrawal of the camp due to personal reasons will not be refunded", which led to her later refund process being very tortuous.

  The reporter consulted a number of summer camp organizers and found that the other party asked the parents to pay the full amount first, and then signed the agreement. Some organizations even refused to provide the model agreement before the parents paid the money. The staff of one of the most expensive summer camps said that the number of places in the camp is tight, and the children can be interviewed first after the parents pay the full amount, and they can only participate in the camp after the interview is passed, which is like the style of "supplier market".

  Some parents also pointed out that online registration has become more and more common in recent years, and some institutions have no office space under the banner of organizing summer camps. In the event of a dispute, there is no organizer at all, let alone safeguarding rights.

  In addition to the "overlord" signing, the reporter found that there are still layers of subcontracting in summer camp organizations, which brings hidden dangers to students’ safety and subsequent rights protection.

  "Some places have no students, so they rely on subcontracting." An industry insider said frankly, "But what should I do if there is an accident in the subcontracting process? At present, no one can tell."

  A parent in Taiyuan, Shanxi said that this year she signed up her children for a study tour in a famous Beijing school. I didn’t expect that the connection between the two places was "wrong". After the children arrived, no one picked up the station and no one arranged accommodation. They stayed in the unfamiliar city for more than 10 hours.

  Strengthen industry supervision and establish a public platform

  The reporter learned that the current summer camp, research and other activities still have vague supervision subjects and inadequate supervision responsibilities, and consumers are prone to face difficulties in safeguarding their rights. Once a child was scalded by boiling water during the summer camp, the organizer asked parents to go through the insurance claim procedure on the grounds that they had handled insurance, and did not bear other regulatory responsibilities. In recent years, similar cases of difficult rights protection have occurred frequently.

  In the past few days, reporters have called seven provincial and municipal service hotlines and related personnel, including cultural tourism, market supervision and education departments, to ask where to complain about disputes in summer camps or study tours, but they have not got a clear answer.

  According to industry insiders, the competent departments and supervisory responsibilities of related activities should be further clarified to ensure the safety of children and promote the sound development of the industry. "The competent and regulatory authorities should further clarify what safety protection can be achieved by the operators, and only after strict approval and filing can they be allowed to hold it." Zhang Jia, director of complaints department of Shanxi Consumers Association, said.

  JASON ZHANG, director and associate researcher of the china tourism academy Research Travel Project, suggested that to standardize the market order of summer camps, we must first strengthen industry norms and supervision, especially to speed up the introduction of industry standards; Secondly, it is necessary to strengthen the qualification review of institutions to see whether the institutions are operating in compliance and whether there are false information; Finally, it is necessary to establish an industry public platform so that consumers can make public information inquiries.

  "For parents, it is necessary to screen from the aspects of brand, price, word of mouth, product content and commitment. If unreasonable terms are found during the contract signing process, they should sign the contract cautiously." JASON ZHANG said.

  Zhao Zhanling, a lawyer of Beijing Zhilin Law Firm, reminded that the contract is the most important thing. Parents should first read the contract carefully. If they find that there are unequal clauses, format clauses or clauses for the operator to evade responsibility, and there is no corresponding content to prevent problems before they happen, they should put forward additional clauses or indicate relevant clauses separately.