In recent years, the national economy has developed rapidly, and everyone’s income has also increased to a certain extent. It is very helpful for them to have a scooter for their daily commute. Although not excellent, it can also reach the mainstream level of the same level. Let’s take a look at it together.

Let’s take a look at the appearance of the Accord first. The front of the Accord looks very individual, and the net shape uses a big mouth design, which looks very sporty. Coupled with dynamic headlights, the design took the sports route. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Come to the side of the car, the car body size is 4980MM*1862MM*1449MM, the car uses solid lines, the car side looks very atmospheric, with large-sized thick-walled tires, the shape is quite clean. Looking back, the rear of the car looks sharp, the taillights look very fashionable and dynamic, and the exhaust pipe uses a hidden design, which is neat and vivid.

In terms of interior, the Accord interior enhances the visual youthful sexiness, giving people a very domineering feeling. The shape of the steering wheel of the car is eye-catching, and it is equipped with the functions of manual steering wheel up and down+front and rear adjustment, and its practicality and face value are not bad. Let’s take a look at the central control. The car is decorated with a comfortable touch-control LCD central control screen, which makes the interior style impressive and looks scientific and technological. The dashboard and seats give people a good feeling, too. Let’s take a look. The car is equipped with a personalized dashboard, which is very eye-catching. The car uses leather seats, which are wide and thick, and are basically enough for daily use.

Accord is matched with CVT gearbox, with a maximum power of 141KW and a maximum torque of 260N.m, and its power performance is good.

The car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, indoor ambient light, engine start and stop, etc., and the configuration performance is not to be said, which greatly improves the convenience of using the car.

The model class introduced today is the most considered class when many people buy their first car, mainly because the size of this class is moderate and the price is reasonable. Whether you can have an appetite depends on your actual needs.

　　CCTV News:Huanghua pear, also known as Dalbergia odorifera, is a national second-class protected plant with slow timber, solid wood and beautiful texture. At present, wild huanghuali is on the verge of extinction, and almost all that can be seen is planted artificially. It takes hundreds of years for wild huanghuali to become a timber, and it takes more than 30 years for artificial cultivation.

　　However, during a recent investigation in Wuzhishan City, Hainan Province, the reporter found that a large number of unfinished huanghuali were illegally cut down every day, including wild huanghuali.

　　Wild huanghuali was cut down and sold, but the acquisition was not approved.

　　　Ying Ge Mountain in Hainan is a national nature reserve, in which the protected spot of wild huanghuali is located in Maoyang Town, Wuzhishan City, Hainan Province.

　　In a river under the Ying Ge Ridge, the buyer, Mr. Huang, was smuggling a huanghuali tree from the water. After landing, they quickly sawed off the trunk and put it into an off-road vehicle. The boss Huang said that the reason for smuggling from the river is because they cut a wild huanghuali.

　　Huang Boss, the purchaser of Hainan huanghuali: Wild huanghuali can’t be obtained, but it can’t be carried.

　　In Maoyang town, there are many purchasing points of huanghuali. At this acquisition point of the purchaser Abao, a tree weighing several hundred kilograms of huanghuali caught the attention of the reporter. A Bao told reporters that this huanghuali is also wild. It was found in a forest contractor in a deep forest, and four people carried it for several miles.

　　Abao, the purchaser of Hainan huanghuali: This is wild, and it is in somebody else’s woodland.

　　Wild huanghuali is a national second-class protected plant. According to China’s Regulations on the Protection of Wild Plants, the sale and purchase of national second-class protected wild plants must be approved by the administrative department of wild plants of the people’s governments of provinces, autonomous regions and municipalities directly under the Central Government or its authorized institutions. So, has the acquisition of these wild huanghuali been approved?

　　Boss Huang, the buyer of Hainan huanghuali: I haven’t had a license. Huanghuali has been dug for more than 20 years and I haven’t done it.

　　Abao, the buyer of Hainan huanghuali: We don’t have a license to cut huanghuali every day. We don’t need a license, so we don’t have so much time to do it.

　　In Maoyang Town, it’s not just Boss Huang and Po who illegally bought wild huanghuali without a license. The buyer, Boss Wang, told reporters that in February this year, a wild huanghuali was also bought from a forest contractor in nearby Konglian Mountain.

　　Boss Wang, buyer of Hainan huanghuali: Look at the beautiful patterns. They are all wild huanghuali. I sold this tree for more than 60,000 yuan.

　　Boss Wang found two wild huanghuali trees in Konglian Mountain, and several buyers are negotiating prices with Lao Wang, the contractor of Shanlin Mountain.

　　Boss Wang, buyer of Hainan huanghuali: He wants 80,000 yuan. If I ask him to sell it for 60,000 yuan, I will dare to cut it.

　　For quick success and instant benefit, Huanghua pear saplings were hacked and felled.

　　China’s "Forest Law" stipulates that cutting trees must apply for a cutting license. However, in Wuzhishan City, Hainan Province, the reporter found that many artificially planted huanghuali, even young huanghuali trees with short trees, have been illegally cut down.

　　　In this forest area of Konglianshan, Maoyang Town, Wuzhishan City, the reporter saw that pieces of huanghuali were cut down, and discarded crowns and trunks could be seen everywhere.

　　Reporter: Do you need approval to cut down trees?

　　Lao Wang, contractor of Konglianshan, Yali Village, Maoyang Town, Wuzhishan City, Hainan Province: No approval.

　　Reporter: Do I need to apply if I cut it?

　　Boss Wang, the buyer of Hainan huanghuali: No need, cut five or six trees at a time and pull them back, then come and cut five or six trees and pull them back.

　　Boss Wang, the buyer, said that since January last year, he has cut down more than 100 huanghuali trees in the forest area contracted by Lao Wang, and cut down more than 100 trees without going through the formalities. It’s not just this forest area that the young huanghuali trees are cut down without a permit. Boss Wang told reporters that he has been doing huanghuali business for 18 years, and he has to go up the mountain to find trees to cut down trees almost every day.

　　Boss Wang, buyer of Hainan huanghuali: I can cut at least thousands of huanghuali trees a year.

　　Reporter: How many trees are cut the most in a year?

　　Boss Wang, buyer of Hainan huanghuali: Four or five thousand trees were cut down last year.

　　It is understood that in order to save and protect huanghuali, a rare tree species, Hainan Province has been providing farmers with huanghuali saplings for free for more than ten years, so that they can plant them in front of their houses and in the back of their own hills.

　　Lao Wang, the contractor of Konglianshan, Maoyang Town, Wuzhishan City, is one of the earliest local growers of huanghuali. Since the early 1990s, he has been planting huanghuali artificially. In the 40-mu forest land he contracted, there are nearly 1,000 huanghuali at most. In recent years, he has been cutting down trees, and there are currently less than 200. Lao Wang said that the huanghuali he sold was only ten years old and the price ranged from 3,000 yuan to 6,000 yuan.

　　Insiders told reporters that the most valuable part of huanghuali is the "tree core" which can be used to make household appliances, and the locals call it "grid". With the growth of trees, the "grid" gradually becomes larger. The huanghuali tree that can be used as furniture must grow for at least 30 years. At present, the price of a catty of Hainan huanghuali is more than 10,000 yuan.

　　Wang Yongtao, president of Hainan Huanghuali Association: As soon as this tree grew, it was cut down immediately, which means that the chicken was raised from a chick to a big chicken. As soon as there were eggs, it was a pity to kill the chicken and take them out.

　　The artificial planting time of Huanghua pear in Hainan Province is only over ten years, which does not meet the approval conditions of mature timber forest. The staff of relevant departments in Wuzhishan City told reporters that they have not issued the cutting license and transportation license of Huanghua pear yet.

　　Staff of the Administrative Service Center of Wuzhishan Municipal People’s Government, Hainan: At present, it is not agreed to sell, because Hainan huanghuali is a national second-class protected tree species.

　　The local forestry regulatory authorities are used to sitting idly by.

　　Dealers’ vehicles transporting Hainan huanghuali generally pass through the timber inspection station in Maoyang Town, Wuzhishan City. The inspection station is responsible for inspecting the past timber transportation, checking the timber transportation documents and stopping illegal timber transportation. The reporter then visited the checkpoint, and the result was surprising.

　　　The reporter came to Maoyang Wood Inspection Station. During working hours, some people were lying in chairs and sleeping, some people were studying to buy lottery tickets, and some staff actually played cards and gambled in the office.

　　At a huanghuali purchasing point in Yahu Village, Maoyang Town, the purchaser just cut down five huanghuali trees from the mountain, and a ranger’s motorcycle was parked on the side of the mountain.

　　Reporter: Does he care if you cut down trees?

　　Buyers of Huanghuali in Maoyang Town, Wuzhishan City: Everyone knows them.

　　A ranger in Maoyang Town told reporters that they have long been used to cutting down huanghuali without a license.

　　Wang Feng, Ranger of Maoyang Town, Wuzhishan City, Hainan Province: Maoyang is basically very frequent, so it’s okay to pull a few huanghuali.

　　It’s not just Maoyang Town that clearly knows that huanghuali has been hacked indiscriminately. In Maodao Township, Wuzhishan City, the reporter found the scene where the former buyer, Boss Huang, hacked wild huanghuali and reported it to the jurisdiction of this mountain forest — — Maodao village Committee reported it.

　　Huang Haiwen, secretary of the branch of Maodao Village, Maodao Township, Wuzhishan City, Hainan Province: Why don’t you report to the township government and report to our village Committee, and our village Committee will not care about forest protection.

　　Reporter: Can’t I report to the village first?

　　Huang Haiwen, secretary of the branch of Maodao Village, Maodao Township, Wuzhishan City, Hainan Province: No, we only care about the village, regardless of the mountains.

　　At the repeated request of the reporter, the person in charge of the village promised to send the village ranger to assist in the investigation, but asked the reporter to pay the service fee to the ranger.

　　Huang Haiwen, secretary of the branch of Maodao Village, Maodao Township, Wuzhishan City, Hainan Province: If you want to check, you need them to take you there, and you have to pay them for their work, at least 50 yuan.

　　The ranger came, but to the reporter’s surprise, after understanding the situation, the ranger actually left and never came back.

　　According to the "Measures for the Administration of Forestry Workstations", forestry workstations are grass-roots forestry institutions located in towns and villages, which manage and supervise forests and wildlife resources according to law. So, the reporter came to the forestry station in Maodao Township, Wuzhishan City to report that several staff members were playing cards. Director Huang gave such an answer to the reporter’s report.

　　Then, in Wuzhishan city, is it nobody’s business to cut huanghuali indiscriminately and illegally? According to China’s "Forest Law", those who illegally cut and destroy precious trees shall be investigated for criminal responsibility according to law. The reporter saw in a hotel in Wuzhishan City that the purchaser Huang Boss was drinking with the relevant person in charge of Wuzhishan Forest Public Security Bureau. The reporter reported to the person in charge that the purchaser Huang Boss had illegally cut wild huanghuali, and the result was once again unexpected.

　　Stealing and deforestation are prevalent, and mature huanghuali is hard to find.

　　　The people in charge sat idly by, and in this way, under the illegal logging, there are fewer and fewer huanghuali in Hainan, and it is rare to see the huanghuali in the trading market.

　　China Huali City, located in Haikou City, is the largest huanghuali commodity trading market in China. Every Sunday, thousands of huanghuali trees are traded here.

　　According to insiders, old trees are very rare now, and almost all the young trees sold in the market are more than ten years old, which are mainly used to make bracelets and some small handicrafts, which are called bead materials in jargon.

　　Not only the offline market, the reporter noticed that in Tik Tok, Aauto Quicker and other online platforms, some registered buyers showed the process of cutting huanghuali live by video, peddling huanghuali wood and its products, and then mailing them to all parts of the country through logistics channels such as SF Express.

　　According to industry estimates, there are more than 100,000 young huanghuali trees that are illegally cut down every year in Hainan Province. At present, it is almost difficult to find huanghuali with a DBH of more than 25 cm in Hainan Province. The reason for this situation is that the price of huanghuali has skyrocketed in the past two decades.

　　In China Huali City, the price of huanghuali furniture starts from several hundred thousand yuan, and the price of large furniture ranges from several million to ten million yuan, while a Hainan huanghuali bracelet also sells for several thousand or even tens of thousands of yuan.

　　According to the buyer, the value of huanghuali mainly depends on the size and texture of the core, and everything is unknown before cutting the tree. As a result, many buyers are lucky enough to cut down trees when they see them and gamble wildly on them.

　　Boss Dong, the buyer of Hainan Huanghuali: There is nothing wrong with your eyes. It depends on whether you dare to gamble or not.

　　Hainan set up a provincial and municipal joint investigation team to carry out the investigation.

　　In view of the problems in Wuzhishan City, Hainan Province, such as huanghuali being hacked and deforestation, and forest resources supervision falling behind. The Hainan Provincial Party Committee and the provincial government decided to set up a joint investigation team of provinces and cities to immediately investigate the problems exposed in the report, file an investigation on suspected criminals and public officials involved in the case according to law, and severely punish criminals. At the same time, by analogy, a special campaign to crack down on the destruction of forest resources was quickly launched in Hainan Province, and a special law enforcement inspection was carried out on the commodity market of Huanghua pear; Carry out special rectification of work style in the province’s public security and forestry systems.

　　The Hainan Provincial Public Security Department has stopped performing his duties on Liu Wende, deputy director of the Wuzhishan Forest Public Security Bureau, and filed an investigation.

　　Financial Short Comment: No matter how hard Huanghua pear is, it is difficult to stop the "moth chain"

　　Rangers, village party secretaries, checkpoints, and public security bureaus, which were supposed to protect this precious tree species, Huanghua Pear, from external invasion, fell down one by one, and even became accomplices in hunting Huanghua Pear.

　　What is even more frightening is that the hunting of huanghuali has been going on for more than ten years, but it has not been discovered and punished. The strictness of this net proves the weakness of local supervision and the inability to enforce the law.

　　Fortunately, Hainan has taken action to carry out investigations, and we hope that the roots of this moth chain will be carefully found and dug up.

We said before that a large number of new cars will be launched in April and May. This is not on the eve of the Beijing Auto Show. Major car companies have successively entered the intensive release mode of new cars, and a number of new cars have been launched. In addition, a number of new cars will be launched during the Beijing Auto Show and will be listed one after another. Today, the illustrated car will bring you 10 SUVs that have been listed and will be listed a few days ago. Pay attention to the illustrated car and new car information, and the price reduction information articles are continuously updated.

Nezha L: 129,900-159,900 yuan

The size of a medium-sized SUV and the pricing of a compact SUV, Nezha l Here it comes.

Nezha L, a heavy new car of Nezha brand in 2024, was officially listed recently, with a price of 129,900-159,900 yuan. The Nezha L listed this time is an extended-range model, and the pure electric version will be launched in Nezha L later.

Nezha L-positioning medium-sized SUV is equipped with a 1.5L four-cylinder extended range system, which matches the 30/40kWh Contemporary Amperex Technology Co., Limited lithium iron phosphate battery pack. The pure electric cruising range under CLTC condition can reach 220/310km.

In terms of configuration, Nezha L Extended Range Edition comes standard with a 15.6-inch large screen, and the car chip is Qualcomm 8155P. The top model is also equipped with a passenger entertainment screen and a car refrigerator. In addition, Nezha L also comes standard with L2 driver assistance system.

As far as cost performance is concerned, the Nezha L is still very fragrant. The entry-level model is also equipped with a 30-degree battery, with a pure battery life of 220 kilometers. It can be used as a pure tram when it is completed in urban areas, but this appearance is too petty, and the size of a medium-sized SUV looks the same as that of a compact SUV, so the sales volume may be affected.

Shanhai T2: 179,900-209,900 yuan

Self-confident pricing is 180 thousand, although Chery’s traditional art ability is late.

Jetway Traveler’s plug-in version of Jetway Shanhai T2 is officially launched, and the new car is priced at 17.99-20.99 million yuan. There are three models in total, all of which are two-wheel drive models. True fans are already looking forward to the pricing of the four-wheel drive version of Shanhai T2.

Shanhai T2 is equipped with a 1.5TD DHE+3DHT hybrid system, which is matched with a three-speed electric hybrid special gearbox. The comprehensive maximum power of the system is 280kW and the maximum torque is 610 N m. In terms of batteries, the 129km version is equipped with 26.7kWh lithium iron phosphate battery newly created by AVIC, and the pure battery life of WLTC is 100km. The 208km version is equipped with 43.24kWh lithium iron phosphate battery from Contemporary Amperex Technology Co., Limited, and the pure battery life of WLTC is 161km.

Perhaps Jietu travelers sold too well, giving Chery the illusion. The pricing of the two-wheel drive plug-in version is really a bit floating this time. The more practical 208km endurance version directly sold for 209,900 yuan, which is really a bit expensive. I can’t imagine whether the Shanhai T2 four-wheel drive version is going to compete with the tank 300Hi-4T. I won’t say much about the rest. Respect and bless.

Tank 300Hi-4T: 269,800 yuan

What can’t be grabbed is even more urgent. This is the tank 300Hi-4T.

Yet we called and urged a thousand times before she started toward us’s tank 300 Hi4-T finally went on the market, and the price of the new car was 269,800 yuan. In 2024, 3,000 tanks were sold in limited quantities. At present, these 3,000 tanks 300 Hi4-T have been snapped up, and interested friends can turn left to the seafood market.

The tank 300 Hi4-T is equipped with a plug-in hybrid system consisting of a 2.0T engine and a P2 motor. The system has a comprehensive high power of 300kW and a peak torque of 750N·m, and the transmission system is matched with a 9HAT gearbox. In terms of battery, the tank 300 Hi4-T is equipped with a 37.1kWh ternary lithium battery with honeycomb energy, with a pure battery life of 105km and a comprehensive battery life of 860km.

The price of the tank 300 Hi4-T slightly exceeded the market expectation, but as the picture said before, the cost of changing this car from oil to electricity is not low, and the blood loss is too expensive, which affects the tank 400Hi4-T. Then the Great Wall came to sell it in limited quantities, so friends who didn’t grab it later don’t have to worry too much. Maybe it will be unlimited next year.

2024 Land Rover evoque L: Listed at Beijing Auto Show.

The last struggle of second-tier luxury brands has been patched up for another year.

The 2024 Land Rover evoque L will be listed during the Beijing Auto Show. The new car is an annual modified model, with a total of four configuration models, and the price has not been announced yet.

The exterior interior of the 2024 Land Rover evoque L has been improved compared with the current models. At the same time, it also provides two brand-new car paints and new styles of wheels. In terms of power, the new car will launch three 2.0T+48V light hybrid models and a 1.5T three-cylinder engine+motor plug-in hybrid model.

Evoque is still having a hard time after the extension. At present, the monthly sales of the light mixed version and the plug-in mixed version can barely reach about 1,500 vehicles. In the mixed market of about 350,000 yuan, Land Rover, as a second-tier luxury brand, is really not easy to sell.

Dark Blue S7 Black Gold Knight Edition: Listed at Beijing Auto Show

Give everyone the whole job before changing the money.

Deep Blue Auto recently announced the participation lineup of the 2024 Beijing Auto Show, in which Deep Blue S7 will launch a new model called Black Gold Knight Edition. From the spy photos of Deep Blue SL03 Black Gold Knight Edition, the Black Gold Knight Edition should only be personalized in appearance and interior, and the overall configuration will not change.

The smart driving solution conference of cooperation between Deep Blue and Huawei will be held on April 24th. On April 25th, Deep Blue Auto will release its advanced smart driving system at Beijing Auto Show. The modified Deep Blue S7 equipped with Huawei’s smart driving system in the middle of the year should be listed. Friends who need smart driving can pay attention to it.

BYD Sea Lion 07EV: Listed at Beijing Auto Show

A new species of ocean net, Song L, a good brother.

The first model of BYD Ocean Network’s brand-new IP Sea Lion series, Sea Lion 07EV, recently made its debut, and the new car will be listed during the Beijing Auto Show. Haishi 07EV locates the medium-sized pure electric SUV, and the estimated price is about 200,000 yuan. Together with Wang Chaowang’s pure electric SUV Song L, it forms a pure electric Gemini to seize the market of pure electric SUV of 200,000 yuan.

There is nothing to say about the appearance of Sea Lion 07EV. The family-style front face of Ocean Net and the eye shadow daytime running lights that BYD never forgets, and the interior is also family-style design. The power system is equipped with 170/230kW two-wheel drive single motor and 160+230kW four-wheel drive dual motor. The pure electric cruising range has not been announced yet.

Chevrolet explorer Plus: expected to be listed in the middle of the year

Mixed up, but mixed up a little late, pricing is not sincere and directly carried away.

Chevrolet Explorer Plus will make its debut during the Beijing Auto Show. The new car will launch four models, and it is expected to be listed around the middle of the year. The pre-sale price has not been announced yet.

In terms of power, Chevrolet Explorer Plus is equipped with a universal 1.5T plug-in hybrid system. The system adopts P1+P3 dual-motor series-parallel layout, and the batteries are supplied by Foday (Ferrous lithium phosphate) and SAIC Times (ternary lithium) respectively. The comprehensive cruising range of CLTC is over 1000km, and the pure battery life is 155km.

Hongqi EHS7: It is expected to be listed in the middle of the year.

A pure electric red flag that doesn’t smell like a red flag. Best wishes.

Hongqi EHS7, which was declared by the Ministry of Industry and Information Technology earlier, will be launched during the Beijing Auto Show, and the new car is expected to be listed in the middle of the year.

Hongqi EHS7 locates medium and large SUVs, with a body size of 4925/1950/1680mm and a wheelbase of 3000 mm. The size is indeed large enough, but the face value can only be said to be average. In terms of power, Hongqi EHS7 provides single-motor two-wheel drive and dual-motor four-wheel drive models, with the maximum power of single-motor rear drive being 253kW and dual-motor four-wheel drive models being 202+253kW.

Domestic medium and large pure electric SUVs are not selling very well. Unless Hongqi comes up with the price of lifting the table, it will be difficult to complete the counterattack under the background that Weilai Tucki and other brands have perfect layout.

Volvo EX30: Expected to be launched this year.

Domestic Volvo EX30, another big brother of Krypton X.

The domestic Volvo EX30 will be unveiled during the Beijing Auto Show, and the new car is expected to be listed within this year.

The domestic Volvo EX30 is by far the smallest model of Volvo and the smallest model of Volvo’s pure electric family. The body size of the EX30 is 4233/1838/1555mm, and the wheelbase is 2650mm, which is even smaller than Krypton X. In terms of power, the Volvo EX30 will provide a 115/200kW single-motor version and a 315kW dual-motor four-wheel drive version, in which the dual-motor four-wheel drive version accelerates 0-100km/h for 3.6 seconds, which is 0.2 seconds faster than the polar krypton X.

Regardless of the pricing level, Volvo EX30 will undoubtedly have an impact on the extremely krypton X whose sales volume is declining in Xishan. If it is cheap, don’t say it. If it is expensive, at least you can buy a seat belt.

Jetway Shanhai T1: It is expected to be listed in the fourth quarter.

With a good price, it is not easy for travelers to lay down a country.

Jetway Shanhai T1 made its debut a few days ago. The new car is positioned as a compact plug-in SUV, which is lower than the Jetway Shanhai T2 just listed. The new car is expected to be listed in the fourth quarter of this year.

The exterior interior of Jietu Shanhai T1 adopts the family design of Shanhai T series, the power system will adopt Chery Kunpeng super hybrid C-DM technology, and four-wheel drive models will also be provided.

As a light off-road series plug-in SUV, the market prospect of Jetway Shanhai T1 is still relatively clear, provided that the pricing is not too confident. The review of Jetway Shanhai T2 has been overturned. If Shanhai T1 is priced confidently again, it will really give the Haval Raptors a big bite.

Writing | ｜H.H
Edit | Yong Yang

After the official announcement of "big price reduction", he handed over a forecast of the worst semi-annual performance since listing.

According to the announcement, the net profit attributable to shareholders of listed companies in the first half of 2024 was 21 million to 30 million, a year-on-year decrease of 84.15% ~ 88.91%; The net profit after deduction is only 7 million to 16 million. Originally, I thought that the net profit in the first quarter fell by nearly 60%, which was already the bottom after the large-scale price reduction of good shops. I didn’t expect the performance in the first half of the year to be even more unexpected.?

Source: Announcement of Good Shop

At present, the price reduction carried out at the end of last year has had a great impact on the profitability of good shops. At the same time, competitors, represented by snack shops, are on a roll, making it even more difficult for good shops to fight.

On June 12th, Busy Snacks Group officially announced that its snacks were busy and the number of Zhao Yiming snacks stores in China officially exceeded 10,000, becoming the first brand in the snack chain industry to break through 10,000 stores. Snack-selling stores, known as "Good Shop Pingti", have quickly captured the city at a lower price in the past few years.

The reality shows that blindly pursuing low prices may not be able to beat competitors, but it will sink itself into a quagmire. To this end, the transformation strategy of good shops began to shift the focus to a healthy direction.

According to "Little Red Book’s User Insight Report on Snack Industry in 2023", in addition to pursuing emotional value, more and more consumers are beginning to pay attention to the ingredient list and have greater health needs. Good shops seize this point to carry out a comprehensive upgrade and advocate "natural and healthy new snacks".

Then, what are the odds of starting a healthy good shop?

The road to price reduction is also blocked?

In November, 2023, Yang Yinfen, the general manager of Liangpin Store, who took office for only three days, issued an open letter, officially announcing that it would implement the largest price reduction for the first time since the company was founded 17 years ago. The average price reduction of its 300 products was 22%, with the highest drop of 45%, which made Liangpin Store return to the image of its neighbors.

Combined with the gross sales margin of about 27% in the previous two years, the good shops after price reduction are very close to the cost line.

At that time, good shops were experiencing a large-scale closure under the background of the rapid rise of snack outlets, and both revenue and net profit were under pressure under the impact of competitors.

According to the 2023 financial report, the annual revenue of good shops was 8.046 billion, down 14.76% year-on-year; The net profit of returning to the mother was 180 million, a year-on-year decrease of 46.26%. You know, this is the first time that the revenue of good shops has declined in the past 10 years. It is no wonder that Yang Yinfen, the general manager, said in an open letter that "it is not only a difficult problem to live, but a question of whether we can live or not".

It is true that the good shops that have been taking the high-end route have to take the initiative to take the initiative in the face of the pressure of competitors and the impact. It’s just that this price-for-quantity strategy has not really helped the good shops get out of the predicament.

Source: Liangpin Shop Official Weibo

In the first quarter of this year, the company’s net profit was 62.48 million. According to the interim results forecast, the net profit was 21 million to 30 million. In the ideal state, the net loss of good shops in the second quarter was also above 30 million.

The price reduction strategy has been carried out for more than half a year, but the losses of good shops are getting bigger and bigger. In contrast, the official of Liangpin Store said that the decline in performance was mainly due to the price reduction of stores and the early termination of the equity incentive plan included in the current profit and loss. Of course, the price reduction is the key reason for the sharp decline in the net profit of good shops, in addition to the reduction of government subsidies and the rapid decline in online channel revenue.

First of all, look at government subsidies. According to the data of past financial reports, in 2023, good shops received a total of 87.057 million government subsidies, and in 2022, this figure was 160 million. By the first quarter of this year, the government subsidies received by good shops had fallen to 9.49 million.

Secondly, the scale of online revenue has shrunk. With the vigorous development of Internet e-commerce, the online revenue of good shops reached 4.858 billion in 2021, accounting for 53% of the total revenue. In the following two years, the online revenue of good shops continued to decline. In 2023, the online revenue of 3.167 billion yuan fell by 32.58% year-on-year.

In contrast, Yanjinpu’s e-commerce business increased by 98% year-on-year in 2023, reaching 828 million; Three squirrels achieved sales of 1.204 billion yuan through the layout of Tik Tok platform, up 118.5% year-on-year.

At present, the good shops that started from traditional stores seem to be caught in the embarrassing situation of "no village in front, no shop in the back". Offline stores can’t beat snack shops by reducing prices. Online stores miss the rise of a new generation of e-commerce platforms such as Tik Tok, and miss the traffic. It is obviously difficult to achieve longer-term development only by shouting the slogan of "high-end snacks".

Competition in track involution and snack industry intensifies.

By the end of 2023, Liangpin Store had 1,256 directly operated stores and 2,037 franchised stores, with a total of more than 3,000 stores. Objectively speaking, a single brand can open 3000 stores nationwide, and its strength should not be underestimated.

Only in the past few years, with the rapid rise of snack shops, the market share of traditional snack brands has been greatly impacted.

According to "Blue Book of China Snack Discount Industry in 2023", the snack discount market developed rapidly with an average annual compound growth rate of 114.6% from 2017 to 2022, and the sales soared from 3.7 billion to nearly 100 billion RMB. Moreover, from 2021 to 2023 alone, the number of snack supermarkets in China increased tenfold from 2,500 to 25,000.

Among them, the most representative is the Busy Snacks and the Ming Ming Busy Group after the merger of Zhao Yiming Snacks.

Just in June this year, Mingming was very busy that the total number of stores of its two major brands in China officially exceeded 10,000, becoming the first Wandian Group in the industry, ranking first in the industry with a market share of 18.5%. In the second place is Wanchen Group, which is a collection of snack brands such as Haoxianglai and Laiyoupin, with a market share of 17.5%, followed by good shops and three squirrels.?

Source: Snacks are very busy official Weibo

Undeniably, as the "Pinduoduo of the offline snack industry", mass-market stores do have a great advantage over traditional brands in terms of price. The original price of each bottle of Coca-Cola in 3 yuan can be bought in 2 yuan. The products of Wang Laoji in 2.6 yuan and Ipoh in 1.2 yuan are only sold in 6.5 yuan, which is usually as low as about 60% compared with the traditional channel discount stores.

Big brand drainage is just a strategy to attract consumers. What really supports the sustainable development of snack shops is the white brand goods in the stores, which is the so-called "flat replacement is more cost-effective".

For example, snacks are very busy. There are more than 1,600 SKUs in the store, among which big-name goods used for drainage account for about 25%, and more than 50% of white-brand goods contribute most of the profits, and the gross profit margin is generally above 30%.

In fact, most players in the snack industry usually exist as brand builders, just like there are many white-label suppliers behind good shops and herbs. Suppliers provide products, and brands add Logo for marketing promotion.

Mass-selling stores follow the same routine, but will reduce costs through large-scale collection, thus making lower prices than traditional brands to make consumers feel more cost-effective.?

Source: Snacks are very busy official Weibo

In addition to low prices, the deeper reason lies in the rich product categories in snack shops. When it comes to three squirrels, most people’s first reaction is nuts. The preserved meat, dried fruit and bread in good shops are also very popular with consumers. Gan Yuan food is good at seasoning nuts, but the difference is that mass-market stores can make consumers buy them all in one stop by differentiating zero food.

Under the impact of snack shops, good shops are struggling, and other competitors are also under attack. In the first quarter of this year, the net profit of Youyou Food decreased by 8.77% year-on-year to 43.29 million, and the gross profit margin of Gan Yuan Food’s main business decreased by 0.99%, of which the e-commerce model decreased by 10.55%. In order to maintain growth, the promotion expenses of Yanjin Shop increased by 90.02% year-on-year to 91.01 million in 2023.

Adhering to the principle of "if you can’t beat it, join it", in the third day of this year, a squirrel official announced that snacks were very busy, and Zhao Yiming snacks reached a cooperation to put the goods on the line to snack shops; Earlier, in 2022, the good shop also launched the snack discount brand "Snacks Hard Home". As of last October, the number of stores of Snacks Hard Home in Hubei Province had just exceeded 300.

It is worth mentioning that in April 2023, Liangpin Store acquired part of the equity of Zhao Yiming Snacks for 45 million yuan through its wholly-owned subsidiary. It’s just that the good shop sold its equity after holding it for less than half a year, and the interval was less than one month, and Zhao Yiming Guanxuan and Snacks were busy merging. Therefore, the good shop took Zhao Yiming to court, which was an episode in the process of exploring a new model.

Can you break the game if you are healthy?

If a good shop only passively accepts the offer under the attack of a mass-market store, it will always let its competitors lead by the nose. It is better to focus on the supply chain, play a good quality card and make healthier snacks with high quality and price ratio.

In April, Liangpin Store released a brand-new brand value proposition "Natural and Healthy New Snacks"; At the 2024 Food Innovation Exhibition held at the end of June, the good shop explained the insight behind the brand-new idea to the outside world for the first time, initiated the new standard of "five reductions", namely, "reducing salt, sugar, fat, oil and food additives", and launched the "thick meat prune" with clean ingredients list, "Dongkui Yangmei" with zero preservatives and 20% sugar reduction.

Source: Liangpin Shop Official Weibo

According to incomplete statistics, since April this year, more than 60 kinds of healthy snacks have been added to good shops. At the same time, it is announced that it will take three years to remove all unnecessary additions from snacks through technological innovation.

In other words, Liangpin Store officially turned the strategic positioning of "high-end snacks" proposed in 2019 to "natural and healthy new snacks".

As a giant in the snack industry, the shift from high-end to healthy quality is inseparable from the support of all links in the supply chain, which is precisely the difficulty that good shops need to focus on next.

First, trace the origin of the product and control the whole link.

In order to make better cookies, good shops and suppliers compared almost all potato producing areas in China, and finally selected Tengzhou potato after more than 300 recipe experiments; Yangmei is a good shop that traces back to the best place of origin and chooses Dongkui Yangmei. After picking, it enters the cold storage at MINUS 18 degrees for quick freezing. Only cleaning and sugar stains are carried out in the processing process, and no preservatives are really added. In addition, it also includes thick prunes, bread and cakes and other products.

Secondly, as a terminal enterprise in the supply chain system, good shops are also pursuing long-term.

As a mass consumer, what many people don’t know is the explosive items such as wild bamboo shoots and sea knots sold by good shops. In fact, behind them are the products launched by the brand side to continuously help suppliers improve their technology and improve efficiency.

Source: Liangpin Shop Official Weibo

Based on this, many natural and healthy new snacks introduced by good shops have achieved good performance. Since the beginning of this year, the sales volume of light and sweet dried mangoes has increased by 275% year-on-year, the fish larvae in bamboo baskets have increased by 167%, and the monthly sales volume of single products has exceeded 10 million, making it the only biscuit product in China that won the Crystal Award in 2024.

In the eyes of the industry, the blind pursuit of price war belongs to the style of "injuring one thousand enemies and losing eight hundred".

Instead of constantly exchanging price for quantity, it is better to refer to the practice of Sam member stores in many supermarkets, ensure the quality and reduce the cost through scale. Even if the price may not be the lowest, it can also form its own moat through a higher quality-price ratio.

The only thing to worry about is that the good shop is not from a research and development company. In 2023, the R&D expense ratio was only 0.54%, which was significantly lower than that of Yanjin Shop (1.94%) and Jinzi Food (1.92%).

It is necessary to increase more R&D investment to continue to cultivate healthy snacks. It will take time to further verify whether the good shops that have entered the loss stage can achieve long-term success.

　　FAW Pentium B50 has not been listed since it was officially released at Beijing Auto Show. This year is a year of rapid development of self-owned brand cars, and many self-owned brand car manufacturers have a lot of new cars listed this year. It is understood that the FAW Pentium B50 will be equipped with a sagitar 1.6L engine and will be launched in the middle of this year. By then, FAW Pentium will have two vehicle series, and the product line will continue to expand.

　　According to the sales staff of FAW Pentium 4S store, Pentium has been connected to the grid with Hongqi brand, and the second model B50 of Pentium brand will be listed in the middle of this year, with an estimated price of 100,000-120,000 yuan.

　　It is reported that the Pentium B50 is equipped with the FAW-Volkswagen BWH 1.6L engine, and this engine is also equipped with sagitar. Although Pentium B50 and sagitar are equipped with the same engine, there are still some differences in the power performance of the two cars.

　　FAW launched B50 on the existing production platform in order to extend the product line and cover lower-end markets. Judging from the long-span pricing of B70, it is estimated that the price range of B50 is between 100,000 and 120,000 yuan.

　　The dimension parameters of the body of Pentium B50 are 4600mm long, 1785mm wide and 1435mm high, in which the width of the body is almost the same as that of Pentium B70, and the reduced body height is exactly the same as that of mazda 6. Moreover, Pentium B50, B70 and mazda 6 use the same production platform, and the wheelbase of the three models is 2675mm, which ensures a spacious interior space. (Text/Fan Jia)

Recently, there has been a lot of noise in the "square box" cross-country circle. The reason is that the equation Leopard 5 official dropped 50,000 yuan, which made the starting price of this car reach 239,800 yuan. This makes it unacceptable for many car owners to pick up the car at the original price, especially the car owners who just picked up the car soon are even more angry, which is equivalent to a depreciation of 50,000 yuan in just ten days and a half. So many car owners ran to the door of the 4S shop to pull banners to protect their rights. So how do you look at this? From the consumer’s point of view, I am more sympathetic to them. Although many people say on the Internet that those who can afford Equation Leopard are rich and don’t care about these tens of thousands of dollars, in fact, no one’s money is blown by the wind. If such a thing happens, it will make anyone feel bad. However, from another angle, no matter what kind of car is the product of market economy, and the market is constantly changing, so the value of the product fluctuates accordingly, especially in the domestic automobile market that is so involved now, consumers have certain foresight, so the price reduction of equation Leopard 5 is completely caused by the market, and everyone should treat it rationally.

When it comes to price, it has to be said that the price before Equation Leopard 5 is indeed relatively high, and its listing price range is 289,800 yuan-352,800 yuan. It has been less than 10 months since it was listed in November last year. Why is there such a big price reduction? The reason is that the sales volume has not reached the expected standard of the manufacturers. According to the published data, since its listing in November 2023, the cumulative sales volume of Equation Leopard 5 has been around 25,000 units, and the sales volume from January to May this year was 5,203 units, 2,310 units, 3,550 units, 2,110 units and 2,430 units respectively, showing a downward trend as a whole. For such a situation, it is impossible for car companies to choose to ignore it, and price reduction has become the best choice.

Going back to the product itself, some consumers who have a wait-and-see attitude towards the equation Leopard 5 before the price reduction will go directly to the 4S shop to book a car after hearing the price reduction, because the equation Leopard 5 of 239,800 yuan is really fragrant. Equation Leopard 5 is positioned as a hard-core medium and large SUV, which adopts the most popular square box shape in appearance, looks tough and the interior is also very exquisite. The biggest highlight of this car is its power system. Equation Leopard 5 is equipped with BYD’s new hybrid platform DMO, which uses 1.5T+dual motor power. The high-equipped model also has three locks and Yunqi -p intelligent body control system, and it is also a vertical engine. The balance of power, energy consumption and off-road performance is realized. The comprehensive maximum output of this model can reach 505 kW, the peak torque is 760N?m, the zero acceleration time is 4.8s, the CLTC battery life is 125 km, and the comprehensive battery life can reach up to 1,200 km.

Even the exploratory model with a price of 239,800 yuan is quite rich in configuration. Active safety aspects, such as lane keeping, lane centering, lane departure warning, rear collision warning, active braking, full-speed adaptive cruise and L2-level automatic driving assistance system. Off-road configuration has given steep slope descent, low-speed 4-wheel drive, tank turning, crawling mode, wading induction system and so on. Comfort configuration is even more full: front power seat adjustment, front seat ventilation, heating, main driver seat memory, rear seat heating, angle adjustment, 16 speakers, etc. You know, its price is only 239,800 yuan.

Written at the end: If there is no accident, the price reduction of equation Leopard 5 may trigger a series of chain reactions in the SUV market of the same level or even adjacent levels. The first ones are the hard-core off-road vehicles with the same focus on new energy, such as tank 400 and tank 500, especially tank 400. Before the price reduction of equation Leopard 5, the prices of the two were very close. Now equation Leopard 5 directly puts pressure on tank 400, and it is expected that it will not be long before the tank 400 comes.

However, not only the new energy "square box", but also the traditional fuel "square box" vehicles will also be affected, such as the tank 300 and BJ40. Because of the purchase tax, their prices are relatively close, while the equation Leopard 5 has a larger body size, higher configuration and good off-road performance. It is precisely because of this that the price reduction of Equation Leopard 5 has really attracted the attention and attention of many consumers, a medium-sized and large-scale new energy hard-core SUV with a landing of less than 250,000 yuan, and it has strong power, rich configuration and more functions. To be honest, it is hard to be unmoved. (Text /KK)

At the beginning of the new year, Tesla once again brought surprises to the China market! On January 1, 2021, the domestic Tesla Model Y was officially announced. The two models were positioned as a long-life version (priced at 339,900 yuan) and a Performance high-performance version (369,900 yuan). The long-life version is expected to be delivered in January, and the high-performance version will join the lineup in the third quarter of 2021. At the same time, the price of Model 3 Performance high-performance all-wheel drive version has also been adjusted, down by 79,900 yuan, showing Tesla’s positive response strategy to the market.

As a new member of the family, Model Y inherits Tesla’s high-performance and intelligent design concept, and makes its debut with a new attitude of medium-sized SUV. Its design is inspired by Model 3, but features such as panoramic glass roof, blackened chrome decoration of the whole car and redesigned front door panel are added, giving users a broader vision and a more refined appearance. The use of electric tailgate and flat rear seats makes Model Y show the flexibility and practicability of SUV, especially the expansion function of trunk space.

In terms of interiors, Model Y continues the minimalist style of Model 3, but thanks to the larger body, it provides more spacious interior space. According to official data, the storage space of Model Y has reached 1,919 liters. Although only black interior is provided at present, with the increase of production capacity, the white interior version is just around the corner. In terms of configuration, five paint colors are available, of which black is free, and the other colors need to be increased by 8,000 yuan. In addition, the long-life version is equipped with a 19-inch Gemini wheel as standard, and upgrading to a 20-inch induction turbine wheel requires an additional 8,000 yuan, while the Performance high-performance version is equipped with a 21-inch cyclone wheel as standard, showing a more domineering personality.

In terms of performance, the Model Y long-life version is equipped with a dual-motor all-wheel drive system, and the 0-100km/h acceleration takes only 5.1 seconds, while the high-performance version is shortened to 3.7 seconds. In terms of cruising range, the long-range version can reach 594 kilometers, and the starting price is only 339,900 yuan, while the high-performance version is 480 kilometers, and the starting price is 369,900 yuan. Let’s look forward to more details and follow-up reports of Tesla Model Y.

On April 25th, the curtain of the 18th beijing international automotive exhibition opened, and Deep Blue Auto participated with its lineup of electric vehicles, and held the "2024 Beijing Auto Show Deep Blue Auto Conference" on the morning of the 25th.

At the press conference, Deep Blue launched Deep Blue SL03 and Deep Blue S7 2nd Anniversary Black Gold Knight Edition, indicating that the three core values of "black gold value, black gold quality and black gold configuration" meet the individual needs of users. "New Hard School of Science and Technology" SUV Deep BlueG318It is also the first time to meet the public offline, and the first batch of exhibitions will be opened in 11 cities across the country, scheduled to open in late May and delivered in June.

At last year’s Guangzhou Auto Show, Deep Blue launched Deep Blue SL03i and Deep Blue S7i. At this year’s Beijing Auto Show, Deep Blue launched the Black Gold Knight Edition of Deep Blue SL03 and Deep Blue S7 2, with the color matching of the 2nd anniversary edition created by users.

According to reports, the dark blue SL03 200Max 2 nd anniversary black gold knight edition (extended range) sells for 166,900 yuan; SL03 530max 2nd Anniversary Black Gold Knight Edition (pure electricity) costs 173,900 yuan; S7 200max 2nd Anniversary Black Gold Knight Edition (Extended Range) is priced at 179,900 yuan; S7 520max 2nd Anniversary Black Gold Knight Edition (pure electricity) is priced at 199,900 yuan.

Compared with the original version, the prices of the two models are raised by 10,000 yuan. The 2nd anniversary Black Gold Knight Edition adopts the exclusive black gold appearance, interior color matching and configuration, and the size is the same as the cash.

The new car is equipped with black metal car paint, star flashing decorative strips, star flashing calipers, and laser engraving for the 2nd anniversary. In terms of interiors, the two models have a black and gold contrast design with streamer black chrome trim.

On March 18th this year, the first technology new hard-core SUV Deep Blue G318 was officially unveiled.

It is reported that the new car is positioned in the hard-core SUV, adopting the super extended range power under the new Blue Whale power platform, consisting of a 1.5T range extender and a high-performance motor, and equipped with a golden bell jar battery, which also represents that the deep blue super extended range has been upgraded to the 2.0 era. The new car is expected to be officially listed at the end of May, and the estimated price is about 300,000 yuan.

It can be seen that at this Beijing Auto Show, Deep Blue exhibited six models: Deep Blue G318, Deep Blue G318 Ecological Modified Edition, Deep Blue SL03 | S7 2nd Anniversary Black Gold Knight Edition, Deep Blue SL03 and Deep Blue S7.

At the press conference, Deep Blue said that the global sales target of Deep Blue Automobile in 2024 is 450,000, and three new products will be launched this year. Deep Blue will continue to build global models. In addition, the official of Deep Blue also revealed that it will accelerate its entry into the global market. And will join hands with Huawei to create better intelligent electric products. Interested friends can look forward to it.

There are two new color schemes, and the 2024 Raptors will be launched on April 23rd.

Starting from the price of 249,800 yuan, the new M5 is officially listed.

The ideal M-series pure electric SUV spy photos exposure: shaped like MEGA, canceling the side sliding door.

Opposite door, B-pillar-free, swivel seat: A brand-new model MIX released.

The appearance of tank brand 2024 Beijing Auto Show will accelerate the process of globalization.

This article is about 3000 words.

It takes 8 minutes to read.

In 1960s, the new martial arts films represented by Hu Jinquan and Zhang Che led the Hong Kong film industry into a golden age. From 1960 to 1967, the output of Hong Kong films even surpassed that of Hollywood, and the number of local movie-goers alone reached 100 million, setting a historical record. Among them, action films including martial arts films, kung fu films and gun battles have made the most important contributions. For many audiences in that period, Hong Kong movies were almost equivalent to action movies. To this day, Hong Kong action movies still have a profound impact on the global film industry. Quentin Talentino, Wachowski and other directors have paid tribute to Hong Kong action movies in their films.

Against the backdrop of swords and bullets, Jet Li and Jackie Chan became international movie stars. At the same time, actresses have more or less participated in action movies, but few of them really became famous for action movies and can be called "beating women". Looking at the international film industry, "beating women" is also an alternative rose.

With the changes of the times and the development of science and technology, the status of beating women on the screen is getting higher and higher. In addition to better kung fu, their images and personalities are also fuller. They are no longer the foil of men in action movies, and feminist consciousness gradually stretches in one stroke and one style, becoming a symbol of women’s rising status.

Everyone in Hong Kong knows me.

Hunan Satellite TV once broadcast a reality show in which Pei-Pei Cheng traveled in Europe with several mainland stars. Singer Hua Chenyu was at a loss when he was surrounded by fans. Pei-Pei Cheng comforted him: "I was once very popular, and people all over Hong Kong knew me." What Pei-Pei Cheng said is true. She was once rated as the "martial arts queen" by the Hong Kong media and became popular all over Southeast Asia. Even if I went to the United States after taking a photo, there are still almost no people in Chinatown who don’t know.

Today’s TV viewers are often shocked by Pei-Pei Cheng’s beauty when they search for old photos on the Internet. Young Pei-Pei Cheng, with beautiful facial features, has a faint heroic spirit, which is somewhat similar to later Brigitte Lin. In 1963, 17-year-old Pei-Pei Cheng was admitted to the second phase of Southland Experimental Troupe of Shaw Film Company. After graduation, she became one of the "Twelve Golden Hairpins in Cinema" advocated by Shaw, and Pan Yingzi was in the same period with her. Two years later, she entered the ranks of "New Twelve Golden Hairpins".

At that time, Hong Kong films were popular, and Pei-Pei Cheng’s first screen image was disguised as a man in Lotus Lantern. In 1964, the artistic film "The Lover’s Stone" made Pei-Pei Cheng famous at one fell swoop. Her youthful and lively image in the film fascinated many audiences, and she won the "Golden Warrior Award" of the International independent filmmakers Association, which was the first time that an Asian won the award. But it will be two years before Pei-Pei Cheng really stands out in Shaw Beauty Camp.

Pei-Pei Cheng, who studied ballet as a child, is known as "long-legged sister". Hu Jinquan took a fancy to her dancing skills and invited her to star in come drink with me, the pioneering work of Hong Kong’s new martial arts film. Dance and martial arts, which sound similar, are totally different. Golden swallow, played by Pei-Pei Cheng, makes two short swords clean and beautiful in the film, but there are obvious traces of ballet. Wushu pays attention to the stability of the chassis, while ballet stretches upward. In a scene of fighting in a temple, Pei-Pei Cheng slightly raises his chin among a group of bandits, like a lonely cygnet. When I was in the Southern China Experimental Troupe, the company hired a martial arts teacher to teach them martial arts. Many girls cried because their noses were bleeding, which made the competitive Pei-Pei Cheng look down on them and felt that she had lost the face of the girls. "Being able to bear hardships" was another important reason why Hu Jinquan chose her.

Elliot Ngok, come drink with me, and Chen Honglie, Jade-faced Tiger, who partnered with Pei-Pei Cheng in come drink with me, are the third-stage students of the Southern China Experimental Troupe. When they entered the school, they were just in time for the second stage students to rehearse the graduation drama "Xiang Fei", and Pei-Pei Cheng played the heroine Xiang Fei. They stood beside Gan Long as a walk-on. Pan Yingzi played golden swallow’s unknown female soldier in come drink with me, and Cheng Xiaodong, who later became a famous action film director, was only 12 years old. She was dragged to play a nameless young monk on the set with her father, and was shot blind as soon as she appeared.

In 1966, come drink with me achieved unprecedented success after its release. The protagonist of this play should have been "come drink with me" Elliot Ngok, but it was "golden swallow" Pei-Pei Cheng who stole the limelight and established her position as the leading actress of Shaw. Shaw pursued the victory and Zhang Che filmed another martial arts drama "golden swallow". Pei-Pei Cheng had long heard about Zhang Che’s love of shooting male-dominated films, and refused to accept his play at first. Zhang Che spent a lot of time convincing her that she was the real heroine. However, when the film was made, the play was still on the hero "Yin Peng" Wang Yu. Pei-Pei Cheng’s martial arts action in this play is not much, but his emotional play is brilliant.

"Hu Jinquan will let you play it 100 times."

At the same time as Pei-Pei Cheng, there were Lingfeng ShangGuan and Feng Hsu. The name Lingfeng ShangGuan, at first glance, is a woman, but it is not her real name. She was born in Taiwan Province, whose original name was Xu Zhimei, and was chosen by Hu Jinquan because of her dance foundation. In the 1967 film Longmen Inn, she played Zhu Hui, a chivalrous woman disguised as a man. This is another classic in a martial arts film. More than 20 years later, the New Longmen Inn directed by Tsui Hark was also a great success. Qiu Mo Yan played by Brigitte Lin can be said to have developed from Zhu Hui. With the popularity of Longmen Inn, Lingfeng ShangGuan began to learn martial arts from his teacher. Taekwondo, karate and Taijiquan were all involved, and they became the rare movie stars with "real kung fu" at that time. In 1973, Lingfeng ShangGuan became the first "martial arts queen" of the Golden Horse Award for starring in the fashion martial arts film "Little Hero on the Road". After the film in 1981, she taught Taekwondo in America.

Hu Jinquan was very harsh on the actors’ performances. When filming Longmen Inn, he often scolded Lingfeng ShangGuan on the set. Feng Hsu plays a small role without a straight face in this play. He just needs to run around behind the protagonist, feeling glad that he is not the leading role, and need not be scolded. And the opportunity to star will come soon. Feng Hsu suffered a lot in her childhood, and her father died early. After her mother remarried, her stepfather treated her badly, resulting in her melancholy and introverted personality. Hu Jinquan thought she was particularly suitable for playing Zhongliang, whose life experience was bleak. In 1970, she was asked to be the heroine in Xia Nv. In the 200-minute film, she hardly laughed. "The first scene of the boot was that I fought with more than 40 martial artists. As a result, he scolded me in front of more than 100 reporters. It was a very cold winter, and my hair was dripping with water after filming. It’s too easy to shoot another director after filming director Hu’s play, because director Hu will let you play it 100 times, while other directors will pass it once. " Years later, Feng Hsu recalled.

Due to Hu Jinquan’s persistent pursuit of film quality, Xia Nv was filmed for more than 4 years. At that time, there was no high technology, and the performance of lightness skill mainly depended on the spring bed, and the actors had to keep practicing back and forth. Unless it’s particularly dangerous, Hu Jinquan always asks the actors to go into battle in person. The bamboo forest war in "Xia Nv" has become an eternal classic in martial arts films, and it has appeared frequently in subsequent martial arts films. The film later went to Cannes, France to participate in the film festival and became famous internationally. After winning two golden horse movies, Xu Feng turned behind the scenes and set up Tomson Film Company. She was the producer of films such as Rolling Red Dust and Farewell My Concubine. Feng Hsu called Hu Jinquan an enlightenment teacher, and playing "Beating Women" became a turning point in her fate.

In the 1960s and 1970s, Hong Kong was in a period of rapid economic development, and a large number of well-educated female white-collar workers showed their edge in the workplace. The "beating women" on the screen did not let a man, not only with great kung fu, but also with chivalry and bravery, which coincided with the social psychology at that time to some extent, and thus succeeded.

The younger generation has a chance to get ahead, which is related to Pei-Pei Cheng’s early retirement. In 1971, after filming Lady Zhong Kui, Pei-Pei Cheng, who was only 24 years old, "quit the Wulin" and married in the United States, leading a normal life of caring for her husband and educating her children. For the female movie stars of that era, it was a common choice to get married and take a rest. In 1989, Pei-Pei Cheng’s marriage failed, and three years later, she returned to Hong Kong. Twenty years have passed, and the film industry is completely different. Stephen Chow is the hottest star. Pei-Pei Cheng was introduced to play Mrs Hua in Stephen Chow’s film "Tong Pak Hu Dian Qiu Xiang", which was also "beating women", but this time she was in charge of making jokes. Most of the funny tasks in the original film fall on Chou-heung played by Gong Li, but Gong Li can’t adapt to Stephen Chow’s funny way, but Pei-Pei Cheng is willing to put down his body and eat "half a step with a smile". Director Li Hanxiang felt sorry for her: "The role of Mrs. Hua ruined Pei-Pei Cheng."

In Ang Lee’s Crouching Tiger, Hidden Dragon, Pei-Pei Cheng’s image is subverted again, and she plays a ruthless "blue-eyed fox". In the film, the blue-eyed fox has a classic line, "He looks down on women, so he deserves to die", which makes many male viewers feel worried. This time, what women want is not love, but respect. The old fans in Hong Kong are still obsessed with her once pretty face, while the new audience in the mainland are only amazed at the sharpness and determination in her eyes. From golden swallow to the blue-eyed fox, the beauty is getting old and the kung fu is still there.

This article is adapted from the National Humanities History in May 2014, with the original title "Exploring Bagua Palm from a Generation of Masters". This article is an exclusive contribution of National Humanities History, and readers are welcome to forward it to their circle of friends.

END

Author | Liu Xinyin

Editor | Hu Xinya

Typesetting Editor | Han Qijuan (Internship)

Proofreading | Miao Yiqi

Appearance is one of the reasons why I chose it. Every design detail shows its product characteristics. The front face is soft and rigid, and it can reflect gorgeous light under the sunlight. The architecture of the brand-new tail lamp shape makes it more textured. Appearance and comparison, the gap is obvious, I am more satisfied with Chery’s appearance and interior is the short board of Chery Tiggo 7, and it has strong competitiveness in the same class. The center console with monotonous design language is the biggest factor that affects the overall experience of the interior. The interior materials are rough, the workmanship is sloppy, and there is still a gap with some automobile brands. The costumes of the car side and seats are relatively simple, which cannot reveal the elegant taste of the owners. There is no denying that changan cs55’s interior is better than Chery Tiggo 7.

In the interior part, the center console design of the new car is simple and capable, and the floating central control panel is very eye-catching. With the design of LCD instrument, the scientific and technological atmosphere of the interior is effectively improved. The three-piece style adopts a flat bottom design, and the outline of the electronic shift lever is relatively solid. The overall design is still very in line with the aesthetic concept of young people.

The length, width and height are 4545×1898×1670mm respectively, and the wheelbase has reached 2672 mm. In the same class, the wheelbase of the Tiggo 7 ranks 67th. The design of skylight also increases the subjective space feeling of front and rear passengers. Among the models of the same price and class, the trunk volume of Tiggo 7 ranks 29th. It can basically meet the luggage space for family travel. But there is no extra hidden storage space.

Chery Tiggo 7 is equipped with a combination of 1.6 turbocharged engine (direct injection) and wet dual clutch (DCT). It will definitely bring unforgettable control charm. Ranked 48 th among 80,000-120,000 SUV models.

The active/passive safety configuration of Tiggo 7 is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In order to get a more comprehensive and objective understanding of the Tiggo 7, you can go to the Easy Car Tiggo 7 forum and browse the messages of users who have bought the car in history.