Data of net articles in the first quarter： 300,000 new writers were added, and more than 13,000 net articles were created by Hubei people.

In the first quarter of 2020, the "home life" without going out disrupted the normal life rhythm of Chinese people and brought more opportunities and challenges to the online entertainment industry.

On April 20th, Yuewen Group, an online literature platform, released a national report on the production and consumption of online literature in the first quarter. According to the data, more than 300,000 people chose to become online writers in the first quarter and produced more than 500,000 online literary works. Among them, the number of new authors in Hubei ranks sixth in the country for the first time. During the "city closure" period, Hubei people wrote more than 13,000 online works.

Hubei author’s works are growing rapidly, and short content is the first choice for testing water.

It is reported that in the first quarter of 2020, the number of new authors on the platform was 330,000, an increase of 129% from the previous month; Among them, people in Guangdong, Jiangsu, Shandong, Henan and Sichuan love online writing, while Hubei Province ranks among the Top6 for the first time, and the enthusiasm of local people for online writing is unprecedented.

A large number of new authors poured into the platform, which directly promoted the further diversification of content creation. Yuewen Group said that the number of new works in the first quarter exceeded 520,000, an increase of about 1.5 times year-on-year. Fantasy is still the "good heart" of most writers. However, "short content" has also shown a rapid rise, with the number of "short stories" increasing by nearly five times year-on-year. In the first quarter, the two themes of "short stories" and "light stories" which were small in the past climbed to the second and fourth respectively.

The data shows that young users are the most creative, and writers under the age of 30 account for more than 70%. Combined with popular creative works, it is not difficult to see that most new authors were not professional authors before, short and pithy content became the first choice for testing water, and the online text industry has become an important income-generating channel for "slash youth".

In Hubei, which has attracted much attention, writing by homebodies has become an important way for Hubei people to entertain themselves and seek a second income. The number of new authors has also shown a rapid growth trend, and it ranked sixth for the first time in the ranking of new authors in the first quarter of this year. According to the data of Reading Group, during the period of "closing the city", the number of authors in Hubei increased by nearly 10,000, and the total number of new works in Hubei exceeded 13,000, an increase of 170% from the previous month, far higher than the national average. Similarly, in terms of creative themes, the theme of "short stories" is also the first choice for new authors in Hubei.

Both old and new websites are favored, and writers and netizens chat while watching them.

"Can write and love to read", the number of platform users and the average usage time of the Reading Group in the first quarter have increased to varying degrees. Among them, the number of users in Hubei increased by 28% year-on-year, and the reading time of users increased by 43%.

In terms of popular content, warm, humorous and realistic online articles have become the reading trend, which also shows the enthusiasm and optimism of the people all over the country in the face of the epidemic. During the period, Madam, your waistcoat has dropped again, which was annoying by platinum writers of Reading Group, became the favorite work of the most users. In 2019, the western fantasy work "The Lord of Secrets" broke many reading records at the starting point, followed closely, and the popular Xian Xia male frequency online article "My brother is too steady" ranked third.

The long-term value of IP content of some classic websites is further highlighted. Taking Joy of Life as an example, with the popularity of scriptwriting at the end of 2019, the popularity of original works continues to rise, and the total reading time of users in the first quarter ranks second in the whole station. This website that has been completed for more than 10 years is still loved and sought after by the public.

In addition, the trend of "spitting while watching" and "social comment by paragraphs" is more and more obvious among this group of readers. In the first quarter, the number of new comments on the platform works of Yuewen exceeded 50 million, up 62% from the previous month, and the text barrage "social comment by paragraphs" became the favorite social tool for young users, with the number of new comments exceeding 35 million. Spitting, urging and making suggestions, readers’ "brain holes" have also become an important source of inspiration for the author.