Firmly fight the ＂technical war＂ and ＂value war＂ and Roewe’s ＂D strategy＂ will be effective

According to the latest data of SAIC passenger cars, Roewe’s new energy sales accounted for 45% in 2023, a significant increase of 29% year-on-year, among which the sales of hybrid vehicles increased by nearly 8% year-on-year. Mainly due to the continuous "boarding" of the DMH super hybrid system and the rapid "quantity" of the Roewe D7 DMH equipped with this system, the Roewe brand quickly gained a foothold in the hybrid car market. In addition, driven by Roewe D7 EV, Roewe iMAX8 EV and other pure electric vehicles, Roewe brand also achieved a substantial increase in sales in the high-end pure tram market.

The new kinetic energy generated by new technologies such as SAIC’s new energy technology base and Roewe DMH super hybrid system is pushing Roewe brand to leap forward.

Play the trump card of DMH hybrid technology and push the heavy SUV again this year.

With the advantages of energy saving, no mileage anxiety, and richer car use scenarios, hybrid vehicles have become a "dark horse" that can’t be ignored in driving the new energy auto market, and will usher in a new golden development period in the next few years.

Roewe, which has occupied the position of hybrid king for a long time, has once again taken the lead after more than ten years of accumulation, showing the trump card of refreshing the industry technical benchmark-DMH super hybrid system. The system integrates innovative technologies such as powertrain brain PICU and coaxial P1 motor pioneered by the industry, which will be the anchor point of Roewe’s "standing on DMH technology and breaking the game with long-term value" in the new era. Last year, Roewe released the "D Strategy", one of the cores of which is to "master the core technologies that affect the future development of the industry", upgrade the car experience with core technologies, and create long-term value for users. Facing the fully market-oriented new energy vehicle market, it is Roewe’s way to break through by firmly fighting "technology war" and "value war".

Roewe D7 DMH, a "super hybrid cloud car" launched in November last year, directly hit the competing products in the price range of 100,000 with the experience, quality and price of the B-class car, rewriting the value definition of the B-class car by the joint venture brand in one fell swoop, and relying on the advantages of the real long battery life of 1704km in winter, the measured fuel consumption of 3.4L km, and the industry-leading Yunsu intelligent cockpit, the order for listing in one month exceeded 10,000. Roewe D7 proves with strength that the more "involuted" the market is, the more it needs excellent technical strength, and DMH super hybrid technology is undoubtedly the basis for Roewe D7 to reshape the market competition pattern.

The strong support of new technologies has also enabled the Roewe brand’s hybrid products to be "new" quickly. It is expected that in March this year, the long-life hybrid SUV market will welcome Roewe D5DMH, the first SUV model of Roewe "D family". Roewe will continue to anchor the "trump card" and "heavy position" of DMH super hybrid technology in the hybrid market, and accelerate the replacement of "basic disk" fuel vehicles in the automobile consumer market.

Technology-driven pure electric quality upgrade, increasing the proportion of high-value products.

With the introduction of new products by major new energy manufacturers, the industry is moving towards full-scale market competition, and new energy vehicles will eventually return to the "challenge ring" that speaks with product strength, especially for pure electric vehicles with relatively higher prices, which have entered the "final circle" that is driven by technology to upgrade quality and experience.

Roewe D7 EV, a "rear-drive pure electric cloud car", with its safe and reliable quality and driving experience comparable to that of a 300,000-class high-performance car, jumped to the second place in the market segment of "pure electric car with a long battery life of more than 500 kilometers within 200,000" in Shanghai, the consumer vane of the pure electric car market. In addition, the Roewe D7 EV has sold more than 60% of the rear-drive flagship version with a price of 150,000 yuan or more, which shows that the market has a strong demand for high-quality pure electric cars.

For pure electric vehicle users, platform architecture, battery safety, cruising range, etc. are all the focus of attention. The Roewe D7 EV built on the exclusive systematic platform of pure electricity of "SAIC Nebula" is different from some hot-selling "oil-to-electricity" models in the market, and its original pure electricity architecture optimizes the utilization of internal space from the source, providing a 101L "unique" super-large front reserve box of the same class. On the battery safety that users are most concerned about, Roewe D7 EV adopts Ningde zero-combustion battery, which has five protection mechanisms. The ultra-thin "recumbent" battery with the leading energy density at the same level brings a pure electric cruising range of up to 610km, which is enough for daily commuting. Roewe D7 EV has improved the travel quality of users with its "true pure electricity" strength superior to its peers.

In addition, the Roewe D7 EV, which is beside the technology, has ended the embarrassing experience of the user’s "pure electric old man car", and proved that hundreds of thousands of cars can also talk about performance with strength. Roewe D7 EV is equipped with VGA six-in-one electric drive new three-electric technology. The maximum power of the motor is 145KW, the maximum torque is 310N·m, and the power is far ahead. In addition, the rear drive+five-link independent suspension further enhances the handling experience and greatly satisfies the user’s driving experience.

In 2024, it will be a crucial year for SAIC to implement the "Three-year Action Plan for the Development of New Energy Vehicles". Roewe will continue to increase the number of new energy tracks, anchor the core technology to break through, and take the real experience of users as the starting point, and continue to transform the technical value into user value, drive the core market with core technology, and continuously improve the travel quality and car experience of users. In the next three years, Roewe will launch nine new energy vehicles with the "D family" as the core, and realize full coverage of all categories from pure electric to hybrid, from compact to middle and advanced, from cars to SUVs and MPVs.