Comment ｜ Pseudo-public Live Broadcasting： Doing evil in the name of goodness must be severely punished.

　　CCTV News:Recently, on a live broadcast platform, a "public welfare fraud" storm that reveals secrets to each other is spreading.

　　Video reveals pseudo-charity volunteers in Daliangshan area

　　This "public welfare fraud" storm originated from a video on the Internet. In the video, two men first arranged for villagers in a village in Liangshan Prefecture to stand in two rows, and then sent money to the villagers live. But after the live broadcast, these people took the money back from the villagers.

△ Video screenshot: The "pseudo-charity" anchor said that he would send money to the villagers (Figure/Chengdu Business Daily)

　　After the video was exposed, the man who sent the money admitted that it was really his own doing to send money to shoot the video first and then take it back after shooting. The purpose was to increase the number of fans and watch more, so that "fans can brush more gifts".

△ Video screenshot: The "pseudo-charity" anchor will take back the money sent to the villagers (Figure/Chengdu Business Daily)

　　Anchors fight each other, fake charity exposure

　　The man who sends money is called "Jie Ge" and is the anchor of a live broadcast platform. Recently, he exchanged ideas with several other anchors on the live broadcast platform, accusing each other of doing pseudo-charity. The reason why this pseudo-charity video was filmed and exposed was the counterattack of "Jie Ge" opponents.

　　However, after he was exposed to "pretending to send money", "Jiege" was not to be outdone, and he gradually exposed the insider of many fake charities of his opponents. Another anchor on the live broadcast platform, who is famous for "doing public welfare" in Daliangshan, sent 1,000 yuan to an old man, made a video at a time, took it back after filming, and sent it to another old man. Seven old people have been sent. However, the named anchor did not officially respond to this matter.

　　In addition, "Jie Ge" also revealed that these "volunteers" who went to Liangshan Prefecture not far from Wan Li to do charity were all miserable in the face of the recipients. He broke the news in the video that these "caring people" smeared mud on children’s faces, highlighting their misery.

　　Public security, civil affairs and other departments have been involved in pseudo-charity events.

　　For pseudo-charity, relevant departments in Liangshan attach great importance to it, and local public security and civil affairs departments are involved in the investigation. After the incident, several anchors were summoned by the police. The reporter learned from the Liangshan Charity Federation that the local public security and civil affairs departments are jointly investigating and handling this matter. "The results of the investigation and handling have not yet come out."

　　Cctv review

　　A "public welfare fraud" storm that reveals secrets to each other has made people once again see the unlimited limit of webcasting, and also let the public see the faces of some people who are interested in their interests. It is simple to investigate and deal with several people involved in the case, but the problems reflected behind it are real and worthy of our serious consideration.

　　Fake charity highlights the real problem of webcasting

　　In the past two years, the Internet live broadcast platform is growing explosively. The era of webcasting makes everyone have a microphone further, and everyone can stand in front of the spotlight and become an anchor. But at the same time, all kinds of unlimited webcasts have taught people the "rudeness" of this new thing. For some time, there have been many ugly phenomena such as making people, taking drugs and fighting in the live broadcast. The relevant state departments have investigated and punished the relevant platforms and people involved for many times, but the fake, evil and ugly in the live broadcast are still emerging in an endless stream.

　　This fake charity storm, on the surface, conveys a strong positive energy, which seems to be different from the previous live broadcasts, but it has the same effect in the bones: it is all for eye-catching and further gaining greater economic benefits. As we all know, the current fan economy is increasingly turbulent. As long as it can attract enough attention, network anchors will not lack the favor of capital and advertising, thus achieving the goal of making a lot of money.

　　False public service live broadcast causes multiple injuries in the name of goodness.

　　Of course, this fake charity storm is different from the previous "ugly live broadcast". Whether creating people or fighting in front of the camera, most of them cater to the unique ugliness mentality and selfish desire of some people on the Internet. This time, the ugly behavior of fake charity is packaged with strong positive energy to earn people’s moral attention and support, but the activities done behind the scenes are even uglier. Such an ugly act is not enough for the people to be angry without strict investigation.

　　On the one hand, the ugly behavior of fake charity seriously hurts the feelings of the recipients. The network anchor involved went straight into the countryside and distributed all kinds of benefits and banknotes. However, as soon as the camera turned off, the donations were immediately recycled, making the villagers become furnishings and props, which seriously hurt their feelings. At the same time, the ugly behavior of fake charity has also hurt the feelings of fans. Netizens pay attention to the truth in front of the camera, paying sincere and enthusiastic attention, but they didn’t expect it to be a carefully planned "drama". Of course, the practice of fake charity hurts far more than these groups. Well-planned scams will also hurt the feelings of ordinary people and overdraw people’s love. If this phenomenon is allowed to continue, social trust will fall into a "swamp".

　　Strengthen supervision and put a legal "tight hoop" on public welfare fraud

　　Rome wasn’t built in a day. On the one hand, some people have no respect for law and morality, and they dare to do anything as long as they are profitable and take advantage of it. In fact, this kind of behavior has been suspected of violating the law. The new Charity Law, which was officially implemented on September 1 this year, has clear provisions on cheating, and the public security organs in the involved areas have also intervened. On the other hand, although the relevant state departments have repeatedly reminded the webcast platform to shoulder the regulatory responsibility, many involved platforms still fall on deaf ears.

　　Just recently, the State Administration of Press, Publication, Radio, Film and Television issued the "Notice on Strengthening the Management of Live Broadcasting Services of Online Audiovisual Programs", requiring the license management of the live broadcasting platform and the anchor of the live broadcasting platform to hold a certificate. This week, the "Regulations on the Administration of Internet Live Broadcasting Service" issued by the National Network Information Office also pointed out that for network anchors who touch the law, they must be hell to pay. With the increase of supervision and the escalation of supervision means, the willful live broadcast of fake charity will be severely punished. People expect that the situation of webcasting mud and sand can be changed as soon as possible!

　　Text/CCTV Review Special Contributor Wang Jian