The international gold price has reached a new high! The price of gold jewelry in Kunming rose to →

The news that "the international gold price and silver price hit a new record high" has aroused widespread concern. On May 22nd, the reporter visited the market and learned that the current price range of gold jewelry in Kunming is 578 yuan-739 yuan/gram, and the price of silver jewelry is in 8 yuan-20 yuan/gram. Compared with last week, the price of gold per gram rose by 10 to 20 yuan, while the price of silver ornaments did not fluctuate significantly. At the same time, the repurchase market is also showing a prosperous scene. Many customers choose to sell gold in unison, and the recovery price per gram of gold is between 510 yuan and 580 yuan.

The price of gold fluctuates constantly. The price per gram of gold jewelry in Kunming has increased by 10-20 yuan compared with last week.

Since the beginning of this year, the rise in the price of gold has attracted the attention of the whole market. It is understood that since the end of 2022, the price of gold has increased by more than 40%. On the 20th, the international gold price once again reached an all-time high. London gold price and COMEX gold once broke through $2,440 per ounce, and the domestic gold price opened sharply higher.

On the morning of May 22nd, all the gold jewelry shops near Nanping Street in Kunming were still covered with the promotion signs launched at "520", and many shops were still continuing the preferential activities at "520". For example, "Gold can be reduced from 30 yuan, 80 yuan can be reduced, and 1000 yuan can be sent to 500 yuan". "Our activity of 520 is not over yet, and the gram reduction is 578 yuan/gram. Two days ago, it rose by about 10 yuan, but today it fell by three or four. Now the price of gold is unstable, one price a day, rising and falling. " Leofoo gold jewelry store sales staff said.

The salesperson of Mengjinyuan Jewelry Store said that the gold price of any brand is affected by the international gold price. In the middle and late April, influenced by the international gold price and the intensity of preferential activities, the price per gram of gold dropped by 30 yuan-40 yuan compared with that in April, but it was raised by more than 10 yuan/gram at the beginning of May, and has been on the rise ever since. "Because each brand’s gold technology and preferential strength are different, some of them will be adjusted high, and if they fall, they will be adjusted low. Our family has raised the 20 yuan per gram these two days."

According to the interview, the current price of gold jewelry in Kunming is 578 -739 yuan/gram, and most brands have raised their 10 yuan -20 yuan prices from 20 days ago. However, on the 22nd, a few department stores lowered the price of gold by 3-5 yuan per gram. For example, Chow Tai Fook’s gold price was 743 yuan/gram on the 21st and 739 yuan/gram on the 22nd, down by 4 yuan/gram. Sales staff of gold jewelry stores said that due to the influence of international gold prices, the price of gold in gold jewelry stores has been rising every day recently, but the fluctuation is not great, and the increase is within 20 yuan. On the whole, the price remains high.

"The higher the price of gold, the more gold is preserved, and the gold jewelry store sells better." Mr. Huang, a salesperson of the gold jewelry store, said that although the continuous rise in the price of gold will disturb the consumption to some extent, it will positively boost the profit rate of gold jewelry companies. On the whole, the rise of gold price has more advantages than disadvantages for the performance growth of gold jewelry enterprises.

Bai Wenxi, vice chairman of China Enterprise Capital Alliance, also told the Securities Daily reporter: "For those gold jewelry companies that have more gold reserves in the early stage, the profit rate is expected to increase more with the rise of gold prices." The rise in the prices of precious metals such as gold and silver comes from multiple factors. In terms of gold, the fundamentals of supply and demand are the fundamental reasons for pushing up the price of gold. According to the data of China Gold Association, in the first quarter of this year, the national gold consumption was 308.905 tons, an increase of 5.94% compared with the same period in 2023.

Customers tend to invest in buying gold.

In addition, many staff of gold jewelry stores have said that since the upward trend of gold prices this year, they have attracted some new consumer groups, and customers have a certain investment bias in purchasing behavior, paying more attention to gold bars and heavy products. But for daily wear products with new technology and innovative design styles, it is still the first choice for young customers.

Mr. Yang, the person in charge of Kunming Liqiang Jewelry, said: "The rise in gold prices has stimulated consumption to a certain extent, but it has also brought competition. In product planning, we have made certain adjustments according to market demand and launched a series of new products to locate the needs of married customers and young consumers. For example, the series of "Strengthening the Strength and Awakening the Lion", which continues to sell well, and the series of "nine purple Leaving the Fire" butterfly bracelets launched this year are smart and interesting in design style and full of auspicious meanings. At the same time, we have continuously improved the customer service level of the store since this year, and launched various innovative additional services in terms of customer shopping experience, hand-knitting and wearing suggestions, especially DIY hand-woven gold products, which are very popular among consumers. "

The repurchase price of gold varies greatly.

As the price of gold continues to be at a high level, the gold recycling market is in a hot situation. The owner of a gold and silver recycling store in Nanping Street Pedestrian Street told the reporter: "The recycling price is different every day. Today, the recycling price of our store is 560 yuan/gram." The boss said that since the beginning of this year, as the price of gold has continued to rise, the number of customers who have come to sell gold has increased day by day, especially during the period when the price of gold has risen sharply. By the end of the week, more than 20 customers have come to sell gold, and the recovery of gold has increased significantly compared with previous years.

In the gold recycling market, the difference of gold recycling prices in different stores is close to 70 yuan/gram, and the recycling price of private gold repurchase stores is higher than that of gold jewelry brand stores. Therefore, most consumers choose to sell gold in private gold recycling shops. The salesperson of Baijue Jewelry said: "Our recycling price is 510 yuan/gram, but there are not many people who usually sell gold. Most customers choose to trade in the old."

In addition, during the visit, the reporter found that many gold brand stores all said that gold can only be exchanged in the store, that is, after discounting the gold products in the hands of consumers at the existing gold price, they can buy the goods in the store at the existing selling price. There are also some brand stores that only recycle their own brand of gold jewelry. For example, Chow Tai Fook only recycles the brand’s gold and can only sell it at Zhengyifang Store, and there are depreciation charges. At present, the gold recycling price of gold brand stores is in 510 yuan-568 yuan/gram, while that of private gold recycling stores is in 560 yuan-580 yuan/gram.

Kunming silver jewelry price is stable.

Although the price of gold has gone crazy, it is still slightly inferior to that of silver. On May 17th, COMEX Silver rose 6.36% to $31.775 per ounce, while London Silver now rose 6.60% to $31.49 per ounce, both hitting 11-year highs. In intraday trading on May 20th, COMEX silver and London silver also reached new highs, and COMEX silver futures rose 2.55% to $32.055 per ounce.

But surprisingly, in Kunming silver jewelry market, most silver jewelry stores have not been affected by the rise in international silver prices, and still maintained a stable price level. The sales staff of Laofengxiang Jewelry Zhengyifang Store said that because the price of silver is relatively cheap, the price fluctuation is not easily affected by the global silver price. "At present, our silver jewelry is buy one get one free, and the price per gram is 18 yuan. This price has been maintained for several years."

The owner of another silver shop named Qinglian Sterling Silver revealed that although the price of silver has been rising, the sales volume will be greatly affected because the price of silver has been low and the profit margin is limited, and most customers are loyal old customers. If the price is suddenly raised, even if it is one or two yuan. "According to the different labor costs, the price is 11 yuan-12 yuan/gram. If the current inventory is sold out and the international silver price continues to rise, it will consider making adjustments. "

In the Kunming silver jewelry market, the price of silver jewelry per gram is generally between 9 yuan and 20 yuan, depending on the technology and brand. A few jewelry stores have raised the 1 yuan per gram according to the global silver price, but most stores have not made any adjustment yet.

It is understood that in the past 25 years, the price of silver has risen by more than 575%. Analysts believe that the demand for silver in industrial production will further increase, and this precious metal will become more and more attractive to investment. On the one hand, silver is becoming more and more important in industrial production. It is used in many modern products, including almost all electronic products, such as smart phones, computers, solar panels, electric car batteries and many other products. Therefore, the price of silver will rise further in the next few years.

Original title: "The international gold price has reached a new high! The price of gold jewelry in Kunming rose to → "

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