Can’t let the ＂live treasure＂ grow wildly.

With the continuous progress of Internet live broadcast technology, Jianbao live broadcast has gradually become a network cultural phenomenon, attracting a large number of netizens to watch and discuss. Recently, the true identity and academic background of a tens of millions of fan anchors have been questioned by netizens, which has aroused widespread public concern about the authenticity and legal boundaries of Jianbao live broadcast.

At present, there are many people who are interested in antiques, and the popularity of folk collections is also very high. Coupled with the influence of various "broken circles", many Jianbao live rooms have appeared on short video platforms. Compared with the previous TV programs, the experts and audience in Jianbao live room are young as a whole, and the atmosphere is more relaxed and daily. On the premise that traffic is king, the anchors show their magical powers, not only to identify each treasure well, but also to make every effort to make a joke and leave a deep impression on the audience. The "babies" sent to the live broadcast room for identification are various and strange.

In fact, the identification of cultural relics is an extremely rigorous and professional work. To judge the approximate age of a "treasure" and estimate its market price, the appraiser needs to have extensive historical and cultural knowledge, and be well aware of the texture and touch of cultural relics. For this reason, experts generally have their own fields of deep cultivation, such as ceramics, jade, metalware, calligraphy and painting, miscellaneous, etc., and they are responsible for whatever fields they are good at. However, in Jianbao’s live broadcast room, the anchor can make an appraisal conclusion on all kinds of "treasures" in a short time by "looking intently" through the screen, which is really sloppy and doubtful.

Some people may say that some powerful treasure experts can grasp the key information of items and make quick judgments from the video connection with netizens. Indeed, the credibility of live treasure can not be generalized. However, it is difficult for ordinary netizens to distinguish the professional ability of the appraisers in the live broadcast room. There are also some fanatical fans who are convinced of their favorite anchor’s remarks. In case someone sells fakes under the banner of Jianbao, it is likely to cause huge economic losses to everyone.

Relevant government departments and online platforms should strengthen the supervision of "treasure identification in live broadcast rooms", standardize the qualification and identification process of appraisers, and maintain a good network cultural environment. At the same time, some anchors were severely punished for their illegal behaviors. Anchors should improve their professional ability, ensure the authenticity and legitimacy of live content, and can’t "talk nonsense", let alone "confuse the real with the fake". The majority of netizens should rationally treat "treasure in the live broadcast room" so as not to be deceived.

■ Wang Yun