Fuling, Wuyuan, Jiangxi Province： Updating the ＂Opening Mode＂ of Iterative Rural Tourism in 10 Years

In autumn, in the Huangling Scenic Area, Wuyuan County, Shangrao City, Jiangxi Province, which has the reputation of "the most beautiful village in China", the autumn sun-drying scenes created by the grandmothers with pumpkin, wax gourd, corn, rice and other crops were snapped up by tourists, and people calling friends and laughed.

In 2009, Wuyuan Yuling Wenlv Co., Ltd. was formally established and began the protective development of the nearly 600-year-old Yuling ancient village. Now, after more than ten years of construction and operation, the company has turned a hollow village facing extinction into a well-known rural tourism destination at home and abroad, receiving more than one million tourists every year, benefiting one side of the people and driving one side of the economy.

In recent years, with the escalating demand for tourism consumption, in the course of operation, Qingling Scenic Area has always insisted on promoting rural development as its own responsibility, taking the demand of tourism market as its guidance, constantly innovating products and formats, starting with taste, vision and feeling, and integrating scientific and artistic elements, so as to enrich visitors’ experience and constantly update the "opening mode" of rural tourism.

Beautiful scenery enters the eyes and delicious food enters the heart.

As soon as beginning of autumn passed, the colors of the ancient houses in Qiling became rich, and every household set up a plaque on the roof and by the window and began to bask in the autumn. The bumper harvest colors such as red pepper, yellow rice, chrysanthemum and sweet persimmon in the drying plaque show the most poetic autumn in China. Uncle Sun Qiu carved vivid shapes with different melons and fruits, and Aunt Sun Qiu prepared various crops and drying plates, so that tourists could put out their own patterns or greetings, which vividly showed the "creative drying of fruits and vegetables" in Qiu Ren on the Huangling Mountain.

"There are many activities to bask in autumn this year, and the meaning of’ Celebrating a bumper harvest, basking in youth, basking in memories and basking in beauty’ is also very good." Ms. Chen, a tourist from Nanchang, said, "We came here when Huangling first started to operate. At that time, my sisters and I came to see the scenery. Now the scenic spots are rich in business, playing and eating more, and there are more places to take pictures and punch cards. "

In addition to the unique landscape, when night falls, the long table banquet in the autumn begins to welcome tourists from all corners of the country. According to the relevant person in charge of the scenic spot, in the annual Sun Autumn Cultural Festival, the scenic spot will hold a long table banquet to put peanuts, pumpkins, taro, corn, bacon, dried fish and other foods into a sun-drying dish lined with newly picked banana leaves, so that everyone can not only watch the "Sun Autumn" but also taste the "Sun Autumn" taste.

At the same time, in order to enable tourists from afar to take home the "Ridge on the tip of the tongue", many local people also make various flavored foods from the dried ingredients for tourists to buy. In addition to "basking in the autumn", Huangling is breaking through the seasonal restrictions and creating a rural tourism destination with bright spots in all seasons. To sum up, it is to enjoy flowers in spring, fruits and vegetables in summer, red maple in autumn and customs in winter, with both beautiful scenery and delicious food.

The relevant person in charge of the scenic spot said that in March, when rape blossoms are in full bloom, the scenic spot will use rape blossoms and mountain wildflowers as creative materials to create an environmentally-friendly floral show, which will bring a brand-new flower viewing experience to tourists. At the same time, the customized service of "Huahai Restaurant" will be launched, and the restaurant will be "moved" into a 10,000-mu flower sea, allowing tourists to enjoy flowers and taste delicious food. In summer, the scenic spot will provide tourists with a night tour experience, and prepare chilled watermelons, herbal tea, desserts and other summer foods to create a cool feast on the water for tourists. In winter, the scenic spot opens the mode of "returning to Huizhou for the New Year" to let tourists feel the local flavor.

Sunbathing in the autumn and staying in the beautiful place, keeping the "ingenuity"

Visitors who have stayed in the "Special Fishing House" room of online celebrity B&B transformed from a pigsty in Qiling exclaimed, "This is so creative!"

In addition to sightseeing, Qiling has continuously optimized and upgraded its holiday products, and the beautiful autumn nights in the scenic spot are the product of inheritance and innovation. The person in charge of the sun-dried autumn beauty lodge in Qiling Scenic Area said that in order to let tourists have a better experience in Qiling, the scenic spot began to build a sun-dried autumn beauty lodge soon after its opening and officially opened in 2018. Hundreds of Huizhou-style dwellings in the ancient town of Huangling are built on the mountain, which are layered and orderly. Villagers who used to live in ancient houses have now moved to live in new houses at the foot of the mountain. Sun Qiu Mei Su designed the vacant ancient houses into homestays, named "Huangling Sun Qiu Mei Su", to provide tourists with an opportunity to talk with these old houses at close range. Staying in these homestays is like traveling through time and space and experiencing the life of Huizhou people once.

Meisu adheres to the design concept of "emphasizing design and neglecting decoration", and carries out repairs on the basis of completely retaining the Huizhou architecture of Wuyuan and the style of Huangling residential buildings. Among them, the "special fishing house" is to design the pigsty in the former village into a fishing house. Through the floor glass of the guest room, you can see all kinds of fish swimming around. The two beds are designed to look like wupeng boats, and lying on them is like sleeping on the water. Once the characteristic fishing house was launched, it was widely favored by tourists.

"This is my third visit to Qiling. I used to live in terraced flower house and flower street landscape house, and this time I finally booked a’ special fishing house’." Ms. Zhou, a tourist from Ganzhou, said that Qiling will not remain the same, and every time she comes to Qiling, she will have surprises and discover new experiences.

It is reported that at present, there are more than 200 rooms and 6 types of rooms in the Sun Autumn Beauty House, among which terraced flower room, Sun Autumn landscape room and Huajie landscape room are all different landscapes, or the terraced fields in the distance, or the ancient trees and cool breeze outside the house, or the gentle Huizhou architectural complex.

The relevant person in charge of Sun Qiumei Hotel said that from the beginning of spring to the end of August this year, Sun Qiumei Hotel has received 36,000 tourists, and the booking rate for the upcoming Mid-Autumn National Day holiday has reached 90%. In the next step, Sunny Autumn Hotel will upgrade the peripheral landscape layout, guest room hardware renovation, sunny autumn theme implantation, sunny autumn special experience, room service and other software and hardware, aiming at improving the comfort and theme experience of tourists.

Lighting Art Empowers Night Tour

In recent years, the night-time special projects in the scenic spot of Huangling have been enriched continuously, such as the ancient village light show, street performances, the small stage in the rural area of Huangling, Midnight Food Store and so on. This summer, on the basis of previous night tours, Huangling Scenic Area created the theme activity of "Wonderful Night in Mountain Village" in Huangling, which mainly included two major experience projects: night tour with lanterns and night market in mountain village.

Liu Wenhua, Marketing Director of Wuyuan Yuling Wenlv Co., Ltd. said that the launch of the theme activity of "Wonderful Night in the Mountain Village" is an important measure for the scenic spot to deeply explore the existing tourism resources, revitalize the night scene resources and create a village with regional characteristics; On the other hand, it is also to meet the tourists’ demand for high-level night tour culture and improve the development pattern of high-level night tour in Wuyuan by creating a new landmark of the most beautiful rural night tour in China.

Based on Huizhou ancient village and Shuikou culture, the Huangling Night Tour Experience Project has customized a fantastic forest visual show through holographic naked-eye 3D, multimedia light and shadow, and multimedia interaction with the original ecological jungle and terraced fields in Huangling, showing tourists the original attraction of local folk culture and natural features in Huangling.

It is reported that there are 18 light and shadow applications in the whole line of the night tour in Qingling, and the tour lasts for about one hour, including just visiting, Strolling in Streams, Flying in Flower Fields, Rainbow Road, Bamboo Forest Mystery and other projects. "All nodes are designed and constructed under the premise of completely protecting the original features of the scenic spot, resolutely not destroying ancient trees, slightly cleaning low shrubs, and adhering to the design and construction idea of combining protection with landscaping." Liu Wenhua said.

Wu Xiangyang, chairman of Wuyuan Qingling Travel Co., Ltd., said that in the next step, Qingling Scenic Area will focus on its own advantages, and increase investment and promotion in software and hardware aspects such as brand image upgrading, creation of fine landscapes, diversification of holiday products, matching of leisure products, meeting and exhibition facilities, and improvement of tourism service quality, so as to make Qingling Scenic Area a bright business card for rural tourism in China.(Author: Wang Yong China Tourism News reporter Zhou Chen; Editor: Song Yuqiu)