Peripheral Wisdom and Grassroots Resonance —— On the Comedy Counterattack of Diaosi Culture
"Never Imagine" failed to achieve a box office counterattack.
Special feature of 1905 film network Xiaoxing Yi, a master of popular jokes, was called the beast. In an exclusive interview with the 1905 movie network, he mentioned a word in a pretentious way: "Time is also destiny". Of course, the topic he talked about at that time was how he changed from an engineer to a "spoof video master", and later became a director of online drama and even had his own big screen debut. On the weekend of the twelfth lunar month, "Never Imagine" hit a record at the box office, and the word-of-mouth was then polarized. As of the evening of December 21st, the film had a box office of 276 million in four days. This is a mediocre achievement, and calling the beast has not achieved the year-end counterattack as predicted by many people in the industry.
With the expansion of the number of screens and the large-scale rise of cinemas in small towns, China has entered a period of rising enthusiasm for watching movies. When people buy necessities, they have to wait until half price of Double Eleven, but they are more and more generous in the face of movie tickets with tens of dollars. Nowadays, the film market is like a huge whirlpool, and the powerful gravity launched by interests calls for all kinds of new gadgets to come in and rotate together. For example, the disruption of the Internet, such as the serious proliferation of the word IP, and another wonderful vocabulary that was frequently mentioned in 2015: counterattack. Before "Pancake Man" was released, no one could have imagined that Dapeng, who came from the north to sing but became an editor of Sohu, could enter the billion directors’ club, which was called a counterattack. Before the release of "goodbye mr. loser", Shen Teng and Mary would say very earnestly everywhere: What we are most afraid of is that because we are not wrists in the film circle, this film will be neglected.
What happened afterwards?
The humor in Pancake Man is still network humor.
Peripheral wisdom: Who’s in charge of whether it’s a movie or not?
The counterattack of Pancake Man may be related to the marketing idea of Dapeng Ghost Horse, the crazy roadshow, the young and dangerous, Jean-Claude Van Damme, and the crazy whale swallowing market in summer. The objective analysis of Monday morning quarterback is not worth mentioning. Subjectively speaking, Pancake Man highly transformed the number of comedies born out of the online drama diors man: in the movie, Deng Chao was kidnapped and thought it was his wife who wanted to "play some excitement", just like in the online drama, Tang Wei asked the waiter for a coffee refill with an oversized vessel with bottled water, which was a simple and rude flip, a network humor and fresh blood in the Chinese film market.
The highlight of goodbye mr. loser comes from the accumulation of the drama team for many years.
The highlight of "goodbye mr. loser" lies in the theatrical foundation accumulated by Mahua FunAge’s team over the years: Uncle Vest deliberately couldn’t hear Ma Dongmei’s name but was splashed with water by Ma Dongmei, which is the rhythmic feature of the stage and also comes from the comic wisdom on the periphery of the film. Anyway, it provokes your taste buds like a chemical spicy element, and you laugh, so it wins. A reasonable situation is that when a new gadget from the peripheral culture stirs up a pool of spring water in traditional movies, someone will definitely stand up and say: you are just "something else in the movie version", in short, it is not a movie.
With awe of the film, Xiaoxing Yi, the beast, attracted much attention, but also appeared trembling. Just like Pancake Man, Never Imagine is also a spoiler for the film carrier by the secondary subculture in online drama. However, after Pancake Man, the stem of online drama is not so fresh. When writing the screenplay of "Never Imagine", the point that the beast has been fighting between man and nature is: between the two different carriers of online drama and film, how much he is good at can be kept and how much he is not good at will be added. Calling the beast thinks that it is not ergonomic to watch the online drama for 120 minutes on the big screen, so he tried his best to plan a story about the Monkey King, in which a little guy became a hero. This should be the safety card for commercial films, but some film critics still say that "Never Imagine" is just a movie version of the online drama.
The word-of-mouth of "Unexpectedly" is polarized. During the roadshow, fans gave him confidence with great enthusiasm. In the online community where keyboard man such as Douban haunts, a large number of bad reviews still make him exhausted. He also took out the joke that Kurosawa wanted to commit suicide that year, and the result was even more unpleasant. But what does it matter? Let’s look at the story inside the movie.
Grassroots resonance: The poorer and frustrated you are, the closer you are to king of comedy.
As early as the online drama period, Never Imagine set Wang Dachui, the protagonist, as a diaosi image that "has been unlucky and has never been knocked down". In the movie, Wang Dachui is an ordinary little demon. Facing his beloved girl and a strong competitor (that is, Ray Ma, who is said to let teenage fans compete for licking the screen), he tries to make some changes. Of course, there were setbacks in the process, and they were regarded as spies by the villagers, and then they mercilessly reviled and attacked them. During the performance of this play, the actor Ke Bai wept bitterly. Ke Bai was originally a small planner and amateur voice actor in Call Beast Company. In Call Beast’s eyes, he is just like Stephen Chow in the movie: he has to study the script when he plays a dead body, and his action expressions are richer than those in the picture.
The diaosi culture of Pancake Man is even more ambitious. Imagine this scene: in the early morning, Xiao Wang got up in a hurry, bought a set of pancake fruit (or egg-filled cakes) downstairs and ate it quickly. After squeezing into the subway, he watched a hilarious online drama that could relieve the pressure of morning rush hour with his mobile phone. It can be "Never Imagine" or "diors man". In "Pancake Man", Dapeng is desperately filming the so-called movie, and Mabel Yuan is dreaming of a star with incomparably bad acting skills — — The loveliest thing about diaosi culture is that there is no restriction, and it is all poor and poor.
Mary said that when she first met Shen Teng many years ago, Shen Teng was the director of the drama Crazy Stone. Shen Dao fights the landlord with a poker in his hand in the background, while playing a killing game with another wave of people. In the early years, Mahua FunAge Opera Troupe also experienced extraordinary poverty. Only four tickets were sold for a performance, so it was impossible to pay the performance cost and had to be cancelled. In the heavy snow, the whole crew stood at the entrance of the theater waiting for the arrival of these four audiences, and bowed deeply one by one. What is Charlotte’s trouble in goodbye mr. loser? It is nothing more than a grassroots singer’s dissatisfaction with mediocre life and indifferent marriage. After a daydream, people’s fear of middle-aged crisis was paralyzed, and they returned to Ah Q-style daily necessities with the method of spiritual victory.
If we have to discuss what is advanced, China and Wan Guopeng will eventually fail to become Wang Baoqiang, which is quite advanced; In "king of comedy", Yin Tianchou put all his possessions on the willow fluttering coat, and chased out "I support you", which is very advanced. People’s disappointment is largely due to the fact that Xú Zhēng expressed too much anger in an elite manner this time; When we evaluate a comedy, it is not necessary to just pay attention to whether the box office is counter-attacking, or to entangle the chemical changes of drama and online drama on the big screen. No matter "Never Imagine", which has not achieved a box office counterattack, or "Pancake Man" and "goodbye mr. loser", which have become a counterattack phenomenon, the emotional resonance of the bottom losers they have completed in the text is valuable.
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Very simple, it is best not to look at the power of grassroots with colored glasses. Geniuses are rare, and usually neither you nor I are.