Break the monopoly! Domestic movie screens appear overseas ＂China Zhizao＂ and rely on strength to ＂circle powder＂

CCTV News:As the summer movie file continues to heat up, cinemas around the country have also ushered in the peak of watching movies. I don’t know if you have noticed when buying movie tickets. Nowadays, there are different movie theaters to choose from, such as IMAX Hall, Dolby Panorama Hall, CINITY Hall and so on. Among them, CINITY, a domestic film screening system with China’s core independent intellectual property rights, has become the first choice for many viewers in this summer file.

In Shanghai CMG Media Studio, CINITY Cinema has become the first choice for many audiences to watch movies.

In Xinming Cinema in Chengdu, Sichuan Province, the first CINITY LED curved film screen in China, which was officially put into use at the beginning of this year, has been upgraded in summer by virtue of the 16-meter-wide curved CINITY LED film screen, the arc-shaped embracing design and the high-brightness and high-contrast image quality effect brought by LED self-luminous technology.　

State-owned independent brands help improve the film experience.

At present, CINITY and CINITY LED projection systems of China Film have been gradually recognized and favored by domestic and foreign film industries.So, what are CINITY and CINITY LED? What kind of scientific and technological power did they use to enhance the audience’s viewing experience? Get to know each other together.

CINITY system combines the high and new technologies of 4K, 3D, high brightness, high frame rate, high dynamic range, wide color gamut and immersive sound, which can not only present ultra-high resolution pictures, but also provide surround sound effect.

Wu Ting, manager of CMG Media Studio Management Department,Compared with the traditional 2D movie theater, the brightness of the film is 2 to 3 times higher, and at the same time, it can present more picture details, making the film look more delicate and richer. Through the extremely accurate positioning of the sound source and the changing process, the audience can accurately and clearly feel the changes in the sound location, frequency and sound size, and completely immerse themselves in the sound and scene story of the film.

CINITY LED curved film screen is the world’s first cinema LED projection system supporting 4K/120 frame high format.

In the early days of film development, the frame rate of film movies was 24 frames per second, that is, 24 pictures were played per second. However, with the development of technology, the emergence of digital movies has made people’s requirements for film frame rate have also improved. CINITY’s 4K/120 frame is also the highest frame rate version in the film and television field.

CINITY LED has adopted all domestic technical solutions and products, breaking the technical barriers in the industry. Its exclusive film plate-making technology ensures the full expression of the unique characteristics of LED projection to the greatest extent, which makes the film present clearer and smoother pictures and richer and more colorful colors, greatly enhancing the immersion of watching movies.

Up to now, CINITY and CINITY LED projection systems have reached 180 screens in China, and 12 systems have been installed in Europe and the United States.

The world’s first transparent LED giant screen appeared in Nanjing.

In May this year, the National Development and Reform Commission and other six ministries and commissions jointly issued the "Implementation Plan for Promoting Equipment Renewal in the Field of Culture and Tourism", pointing out that the large-scale implementation of the cinema LED display system renewal plan will provide viewers with more comfortable, convenient and rich film consumption services.

Not long ago, the world’s first "sound-transmitting LED giant screen" certified by DCI took the lead in a cinema in Nanjing, providing viewers with better film consumption services.

In the LED giant screen hall of a cinema in Nanjing, the documentary film "Earth Pulsation: Extreme Survival" is being shown.

This transparent LED movie screen is 20.48 meters wide and 10.8 meters high, supports 4K ultra-high definition resolution, and has a high refresh rate of 96 frames, which is four times that of the traditional projection screen. In addition, relying on the unique module perforation design of the product, the large screen puts the main channel audio back, and the sound cavity is realized through the structure of LED box.Ensure the sound transmission effect of the sound.

The upgrade of the screen has also brought a win-win situation for the cinema.

Domestic film projection systems are exported overseas.

At present, the domestic film projection system has broken the monopoly position of foreign countries on the core technology of digital movies.Not only in the domestic market, but also exported to overseas.

This screen showing movies is the HeyLED movie screen independently developed by China.

Chen Weijun, general manager of Shenzhen Times Huaying Technology Co., Ltd. introduced,Its brightness can reach 5 to 10 times that of the original projector, and the contrast ratio of ordinary movies is about 300: 1, but the LED can achieve more than 30,000: 1, so its black place is pure black, the bright place will be very bright, and the details of the bright and dark parts of the movie will be better restored.

This 10-meter-wide LED movie screen has more than 110 boxes, consisting of more than 2.3 million LED light beads, covering the entire light-emitting surface. When a movie is shown, according to the different brightness and color of the played image in different positions, some LED beads will be made to glow, and the rest of the LEDs will not glow at all, thus showing "white" and "black" close to the real world.

At present, HeyLED is not only widely used in cinemas in major cities in China, but also exported to the United States, the United Arab Emirates, Romania and other countries. This is the first time that China’s self-developed LED digital film projection system has been exported overseas.

From making brands to setting standards, the influence of China films has increased.

At present, China has become the country with the largest number of advanced LED film projection system manufacturers and cinemas. There are 18 manufacturers of global LED film projection system that have passed DCI certification, among which 13 are from China.

In addition, China has also actively participated in the formulation of international standards, from branding to setting standards, so that the influence of China’s film industry continues to increase.

In addition to continuous breakthroughs in independent research and development of projection technology, the first film ISO international standard "Technical Requirements and Measurement Methods for Stereoscopic Projection of Digital Cinema" led by China Academy of Film Science and Technology has been officially released recently.

The release of this international standard has filled the gap in China’s film international standard, and also enhanced the international discourse power of China’s film technical standard.

Dong Qiangguo, deputy director of China Film Science and Technology Research Institute, introduced that there is one (in the industry)unifiedGlobal internationalSpecification, "Technical Requirements and Measurement Methods for Stereoscopic Projection of Digital Cinema" is a global industry technical specification for the first time led by China, and it has also won the dominance for domestic film equipment to enter the international market and participate in international competition.